The traditional French house Hermès is starting to be more and more advanced by surfing on the internet trend. Similiar to the Sartorialist, they created their own street style inspired photos of It-girls all over the world for a standalone website named J’aime mon carré (I love my scarf). There you can find ideas and instructions on how to wear and knot your Hermès scarf.
Cashing on the recent 70’s trend, Hermès shows how hip the classic accessory can be.
It is definitely another sign of how luxury, fashion and street have merged in the last years.
If you like to be part of it, you can still get your pictures taken. Today in the Swiss Hermès boutiques in Basel, Bern and Zurich where last night the brand new and gorgeous store celebrated its opening. Other cities to follow will be: September 25th, Surabaya, Indonesia, September 27th Paris and November 3rd, Hong Kong.
Some impressions of last night’s party: