J'aime mon carré

The traditional French house Hermès is starting to be more and more advanced by surfing on the internet trend. Similiar to the Sartorialist, they created their own street style inspired photos of It-girls all over the world for a standalone website named J’aime mon carré (I love my scarf). There you can find ideas and instructions on how to wear and knot your Hermès scarf.

I love my scarf!

Cashing on the recent 70’s trend, Hermès shows how hip the classic accessory can be.
It is definitely another sign of how luxury, fashion and street have merged in the last years.

If you like to be part of it, you can still get your pictures taken. Today in the Swiss Hermès boutiques in Basel, Bern and Zurich where last night the brand new and gorgeous store celebrated its opening. Other cities to follow will be: September 25th, Surabaya, Indonesia, September 27th Paris and November 3rd, Hong Kong.

LoL, Sandra

Some impressions of last night’s party:

The new Hermès store in Zurich on Bahnhofstr. 28A

The new Hermès store in Zurich on Bahnhofstr. 28A

Stilt walkers with Venetian masks very welcoming the guests.

Stilt walkers with Venetian masks were welcoming the guests.

Sophie C. Anache-Strobel, store manager, with me

Sophie C. Anache-Strobel, store manager, in HERMÈS with me wearing a LOUIS VUITTON dress and scarf, an ALEXANDER WANG leather jacket and a PROENZA SCHOULER PS1 clutch.

My Hermès detail: A silk twilly wrapped around my wrist.

But I had a little HERMÈS accessory as well: A silk twilly wrapped around my wrist.


The party continued in the beautifully decorated Zunfthaus zur Meisen.

The party continued in the beautifully decorated Zunfthaus zur Meisen.