Today, I have some breaking fashion news for you: H&M‘s newest collaboration has been revealed. It is no other than ISABEL MARANT who will bring her French touch to the Swedish brand. With her effortless style, the French designer has created a widely influential and successful take on Paris chic. Mixing urban attitude, boho elegance and rock ‘n’ roll spirit, she delivers a genuine French allure. For H&M, Isabel Marant will create a wardrobe of must-have pieces inspired by her signature style. Available from November 14, 2013, in around 250 stores worldwide and online, the collection features clothing and accessories for women and teenagers. Isabel will also, for the first time, create a collection for men.
“I am flattered by this collaboration: H&M works with the best designers and this invitation is an exciting honour. I aim at creating something real, that women want to wear in their everyday lives, with a certain carelessness, which I think is very Parisian: you dress up, but do not pay too much attention and still look sexy. The collection is infused with this kind of easiness and attitude. Everything can be mixed following one’s own instincts: my take on fashion is all about personality” says Isabel Marant.
ABOUT ISABEL MARANT
Born and raised in Paris, she started customising her own clothes while still at high school. A graduate of the famed Studio Berçot, Marant worked her way up the fashion system starting with a jewelry line, then adding knitwear, finally launching her eponymous collection in 1994. Today she runs an internationally successful fashion powerhouse with a string of boutiques worldwide. Her Parisian chic style, a mix of bohemia and masculine tailoring, grows in popularity season after season.
I am truly excited for this collaboration!
LoL, Sandra
Photos: Courtesy of H&M and Isabel Marant