This morning, I attended a press conference at Jelmoli in Zurich to explore the house’s unique shop concept called SAHLING Düfte and to hear more about the newest fragrance launch of Penhaligon’s London: IRIS PRIMA.
In a unique partnership with English National Ballet, the new scent was created by famous perfumer Alberto Morillas to capture the very essence of ballet.
As most of you know, I have been dancing ballet all my life (here you see me with my daughter) and I had immediately my very own ideas how to put all those amazing things about classical dance in one bottle. From the costumes, to the sets on stage, the theatre make-up and the elegant rehearsal rooms, there are many aspects to consider.
At today’s press conference with Kris Dembinski, Head of Global Sales Penhaligon’s London.
(If you like my look, please click here for the details.)
Kris told me that it took one and a half year to develop this amazing new scent. During the process, they met with ballet dancers, went backstage, watched how they prepare themselves, their dedication and passion. The British brand even decided to sponsor two dancers to give them the chance to develop their skills even more.
FLORAL WOODY MUSK
Top notes: Bergamot, pink pepper and amber
Middle notes: Iris absolute, Arabian jasmine, hedione and paradisione
Base notes: Leather, sandalwood, vetiver, amber, vanilla and benzoin
Eau de Parfum 50ml (CHF 180.00) and 100ml (CHF 250.00).
If you are in Zurich, pay a visit to Jelmoli’s new corner, it is absolutely worth it. The retro-style apothecary furniture is a wonderful backdrop to shop luxurious fragrances.
Besides Penhaligon’s, Sahling Düfte carries Juliette Has a Gun, Annick Goutal, Il Profvmo, Etro and Amouage.
Photos: Courtesy of Penhaligon’s London and © Sandra Bauknecht