In June 2014, Cash & Rocket will return for its third consecutive year, and this time the amazing Valentino‘s Creative Directors Maria Grazia Chiuri and Pierpaolo Piccioli want to make this journey even bigger and better and are once again participating in the charity event, which will take place from June 5th to 8th, 2014.
Seventy women from the worlds of fashion, music, cinema and business will begin the car tour from the striking Piazza San Marco of Venice which ends in London, with stops along the way in Geneva and Paris. The donations collected will help support three important humanitarian organizations – Shine On Sierra Leone, OrphanAid Africa and Sumbandila – to support African children and their families with health assistance and educational programs in Sierra Leone, Ghana and South Africa.
For the occasion and to further support the project, Maison Valentino will donate 20% of proceeds from the sale of several products from the Rouge Absolute Signature capsule collection and six other special products especially created by Creative Directors Maria Grazia Chiuri and Pierpaolo Piccioli.
Maria Grazia Chiuri, Co-Creative Director, came in first last year raising the most amount of money and she is determined to beat her own personal record. She will be personally involved in fundraising monies and will drive one of the thirty-five red sports cars that will travel 1600km, from Venice to London.
“As a woman and mother, I am very happy to be able to help other women and children. I am profoundly convinced that it is essential to give them an opportunity for development and education, which gives me a chance to give back what I have received” – Maria Grazia Chiuri.
The Valentino team can be followed along the different stages of the race through the dedicated donation website Just Giving. Let’s help Maria Grazia to win once again first place and to collect the most donations!
Photos: Courtesy of Valentino and Cash & Rocket