Last night, I went to Volvo‘s VIP event “Switch to Pure”, the official presentation of their new V60 Plug-in Hybrid car.

Opening the evening, the acclaimed futurist Matthias Horx delivered the keynote speech about sustainable luxury: “Luxury and sustainability are no longer contradictory. Global markets, future mentalities and consumer behaviour change. One of the biggest trend over the next ten years will be ‘womanomics’, which is reflecting the increased influence of women in society.” Speaking of which, here are some quotes of powerful women in fashion:

Coco Chanel brought it to the point: „Luxury is not the opposite of poverty. It is the opposite of vulgarity.”

And British fashion designer Vivienne Westwood said in the Oct. 4, 2007 edition of The Telegraph: “Buy less, choose well. If you ask me what I think people should be getting next season, I’ll tell you what I’d like them to buy—nothing. I’d like people to stop buying and buying and buying.”

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Speaking of choosing well, here is my “healthy fashion” look:
Cropped leather jacket (from a previous season) by Pradaeggplant-print silk-organza dressraffia-trimmed PVC waist belticoncameo and onion clip earrings, eggplant and bell pepper bracelet, all by Dolce & Gabbana, “Diorette” ring by Dior Haute Joaillerieflap-over zip bag by Tom Ford and studded leather ankle boots by Valentino.


During his speech, Matthias Horx said: “The woman is responsible for most of decisions made within a family, even which car should be bought.”

With this in mind, dear ladies, you should have a closer look at the new Volvo V60 Plug-in Hybrid. You get three modes in one: Pure, Hybrid and Power, this is like a closet of cars. Each day, you can choose in which mood you are.

Green thumbs up!

LoL, Sandra

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IMG_7258Photos: © Sandra Bauknecht