From November 3 – 6, 2010 Switzerland will be part of the fashion world. After the famous Prêt-à-porter shows in New York, London, Milano and Paris in September/October, there will be now the Fashion Days Zurich. The big difference to the well-known Fashion Weeks will be that customers can buy tickets for most of the events, they are not only for media, buyers and VIPs. The main sponsor Charles Vögele will kick off the FDZ with the opening night on Wednesday.
Thursday morning is much influenced by upcoming Swiss designers. Talents like Redley Exantus, Aluar Balagan, Aleksandra Wisniewska, PortenierRoth and Toujours Toi – Family Affairs are happy to show their creations to a broader audience.
The probably most exciting part of the FDZ will be the 11th Swiss Textiles Award. Already internationally acclaimed names like Adam Kimmel, Jason Wu, Juun.J, Duro Olowu, Mary Katrantzou and Damir Doma will come to the Swiss metropolis to present their S/S 2011 collections in front of a jury. The competition’s best will receive a financial support worth €100.000.-.
Last year’s winner Alexander Wang, who is today one of the most hyped designers, will close the night with his show.
Saturday morning will start off with kids fashion shows. In the evening, the exciting time will come to an end with two highlights: Guido Maria Kretschmer and Missoni will present their S/S 2011 collections.
Let’s turn Zurich into a fashion hotspot!