Next week on May 20th, H&M launches its third Fashion against Aids campaign, which includes the first festival collection, with 25% of the sales donated to youth HIV/AIDS awareness projects. The ads star Lou Dillon and Elizabeth Jagger.
At the preview in the showroom, I had a look at the bohemian clothes and accessories, that even include tents and sleeping bags to express the festival feeling, and was sold immediately on them. It is an amazing collection with ethnic touches and the right amount of glamour, perfect for partying.
Shopping and helping to raise funds to promote the message of safe sex in one – a great cause worth supporting. See you there!
Stills: Courtesy of H&M, Photos: © Sandra Bauknecht