The wind of change is blowing at Estée Lauder. The house’s new scent VERY ESTÉE, which will be launched this fall, comes with an effective advertising slogan of great impact:
“The new sexy fragrance.”
It is a floral musky scent, elegant and modern.
Top notes: Lotus flowers, freesia, cassis and pink pepper
Middle notes: Bulgarian rose, rose oil NaturePrint®, Brasilian gardenia NaturePrint® and jasmine FirNat®
Base notes: Sandalwood, cedar, cashmere accord and musk
Available in the beginning of October 2012 in Switzerland.
Eau de Parfum 1.0oz / 30ml (CHF 60.-) and 1.7oz / 50ml (CHF 80.-)
Estée Lauder spokeswoman, Hilary Rhoda, is the face of the campaign. (I met her and Tom Pecheux once in New York during Fashion Week, click here for the photos.)
LoL, Sandra
Photos: Courtesy of Estée Lauder