Lady Gaga is the face of Versace‘s S/S 2014 campaign, the first time that the famous singer has starred in any fashion advertising. Channeling Donatella’s iconic look, the very long platinum blonde hair, Lady Gaga appears in a series of images shot in London by Mert Alas & Marcus Piggott, wearing pieces from the new summer collection along with some must-have accessories, such as the new Palazzo bag, which was introduced at the S/S 2014 show.

Versace Palazzo Bag

The campaign marks the latest stage of a continuing friendship between Donatella Versace and Lady Gaga. It began with Lady Gaga wearing archive Versace pieces in her video for Edge of Glory, with most recently Lady Gaga titling a track on her new Artpop album Donatella. “I am honoured that my friend Lady Gaga is the face of our new Versace campaign. I wanted to capture her true beauty and spirit in images that are elegant and alluring. She is like family to me, the embodiment of the Versace DNA.”


LoL, Sandra


Photos: Courtesy of Versace