For Kérastase, offering women the hair they dream of is a never-ending quest. Celebrating its 50th anniversary this year, the famous Parisian luxury hair care brand has prepared an exciting new launch, a completely revolutionary hair-taming collection named Discipline! L’Oréal Advanced Research decided to focus on women’s dissatisfaction with their unmanageable and frizzy hair. The new products promise “obedient” hair that does exactly what we want it to do.
I have tried the new line at home and really like it. My hair was easy to blow-dry, more shiny, resistant to humidity, and the best of all frizz-free for around 72 hours thanks to the following ingredients:
– Morpho-Keratine™, a unique blend of shape enhancing ingredients to consolidate hair fiber
– Surface-morphing polymers to smooth surface roughness
The Kérastase Discipline line for home includes the 250ml Bain Fluidealiste and Bain Fluidealiste sulphate free for CHF 29.00, the 200ml Fondant Fluidealiste for CHF 41.00, the 200ml Maskeratine for CHF 51.00, and the 150ml Fluidissime for CHF 51.00. The collection is available now. There is also a in-salon treatment that is said to last up to 10 hair washes.
The celebrated prima ballerina of the Mariinsky Theatre, who embodies with total perfection, Diana Vishneva, is the face of the new line.
Photos: Courtesy of Kérastase