Dior introduces two new fragrance that belong to the house’s iconic Addict line of perfumes, dedicated to seduction, femininity and to style. “Having style, means having your own”, said Christian Dior.
Dior Addict is her perfume – her identity. She loves explosive colours – they represent her freedom. Oriental, fresh or floral, she has fun with all the Dior Addict fragrances.
The advertising campaign was shot by one of my favourite photographers, Tim Walker. The face is Daphne Groeneveld.
Dior Addict is a universe composed of three fragrances with contrasting scent compositions. Every shade of the palette asserts the audacious and complex personality of the Dior Addict woman. Which one are you? Or are you probably all three of them?
A SCENT WARDROBE
Dior Addict Eau Fraîche
Its scent signature? Bright and sharp, yet fresh and woody.
Its colour? A vivid, saturated, radiant pink for a sparkling cocktail.
Its flower? A radiant Freesia.
Its style? A swirling dress of transparent silk chiffon
Dior Addict Eau Sensuelle
Its scent signature? Floral and sensual, harmonious and luminous.
Its colour? A tender mauve.
Its flower? A velvety Rose.
Its style? An elegant, lilac coloured silky dress.
Dior Addict Eau de Parfum
Its scent signature? Oriental and modern, smooth and vibrant.
Its colour? The deep blue of a nocturne music score.
Its flower? The opulent Queen of the Night.
Its style? A low-cut black sheath dress in the finest organza.
In stores from today (All prices are only for information and suggested retail prices).
ADDICT EAU FRAICHE and EAU SENSUELLE Spray
20ml / CHF 66, 50ml / CHF 99, 100ml / CHF 140
Photos: Courtesy of Dior