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Chanel N°5 – The Story of a Famous Quote

Cover Chanel

Once upon a time there was the most desirable woman of the 20th century…
Marilyn Monroe – the icon with a fresh sensuality – was the very essence of femininity. When she adopted CHANEL N°5, did she know what Mademoiselle Chanel had said of the bold fragrance back in 1921 : “I want a woman’s fragrance that smells like a woman” ?

1953 MARILYN MONROE

Back then, the legend that this free and passionate woman wore nothing to bed but a few drops of CHANEL N°5 rocked the world. Her candid declaration of love for the quintessential feminine fragrance was there in black and white, in an article published on August 7, 1952 that accompanied her first cover of Life Magazine (see photos below) : “Marilyn, what do you wear to bed ? So I said I only wear CHANEL N°5.”

Marilyn Monroe_copyright Philippe Halsman Magnum Photos

Today, that legend has become a reality. While perusing the archives on the star, the House of CHANEL discovered an unreleased recording capturing the spontaneous ambassadress’ original words. Flashback on the soundtrack : in 1960, Georges Belmont, editor-in-chief of Marie-Claire magazine *, interviewed the star of the film “Let’s Make Love” by Georges Cukor. On the spur of the moment, Marilyn confirmed the sincerity of her love for N°5 : “You know, they ask me questions. Just an example : ‘What do you wear to bed ? A pyjama top ? The bottoms of the pyjamas ? A nightgown ?’ So I said, ‘CHANEL N°5’, because it’s the truth… And yet, I don’t want to say ‘nude’. But it’s the truth !”

1955 Marilyn Monroe
With this declaration, and the photo by Ed Feingersh ** showing her with a bottle of N°5 nestled in her décolleté, she definitively established N°5 as the fragrance of timeless femininity
This advertising campaign will start this Fall in print and on TV.

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N°5 – ODE TO SENSUALITY

N°5 is the first truly abstract fragrance: no identifiable dominant note stands out from the eighty ingredients used in its composition. A radical change that Jacques Polge, Creator of CHANEL Perfumes, describes as an olfactory symphony that blends notes of Ylang Ylang, Grasse Jasmine and May Rose, amplified by Aldehydes like a perfect accord.
N°5 has, since its creation, disrupted the codes of seduction and served the desires of women.
To complete the full perfuming ritual, CHANEL prolongs the trail of this legendary fragrance by creating a new sense-awakening moment with new bath and body products that invite you to fully immerse your senses in the world of N°5.

Chanel N5 - 1

THE FOAMING BATH – BOTTLE 200 ML
A fine, generous foam, true to the fragrance, forms immediately upon contact with water for a pure moment of sensory relaxation. CHF 62.00
THE CLEANSING CREAM – BOTTLE 200 ML
A cream with a rich lather that envelops the body and fills the shower with its scent. CHF 60.00

Chanel 5-7

THE BODY LOTION – BOTTLE 200 ML
Like a caress, it delicately wraps the body in a deliciously scented veil that moisturizes and protects the skin. CHF 68.00
THE DEODORANT – SPRAY 100 ML
A fresh breeze with the enveloping notes of N°5. CHF 56.00

Chanel 5-2
THE HAIR MIST – SPRAY 40 ML
A delicate and sensual application for an aura of seduction and femininity. A fragrant mist that is gentle on hair. CHF 59.00
INTENSE BATH OIL – BOTTLE 250 ML
A few drops are all you need for your bath to take on a fragrant milky appearance. CHF 125.00

LoL, Sandra

Photos: Courtesy of Chanel, © Bob Beerman, Philippe Halsman Magnum Photos, MOA/DALLE, © Sandra Bauknecht, * © Marie Claire 1960, ** © Michael Ochs Archives / Getty Images