Burberry’s New Chapter

A few days ago, Burberry announced the launch of limited edition products through a series of 24-hour releases across its Instagram and WeChat channels, as well as in-store at its flagship on 121 Regent Street, which will be the only physical place in the world to house this collection.

The move is to mark the inaugural S/S 2019 collection for Burberry from new chief creative officer Riccardo Tisci which he will show on the 17th of September 2018 at 5pm as part of London Fashion Week. Surprisingly, Riccardo Tisci has announced this morning via an Instagram post that the first piece will be already dropping today – a black Thomas Burberry Monogram logo T-shirt which Riccardo wears in the post himself along with other celebs (see below).

It’s a new step in the see-now-buy-now era and it will be the first time the brand has created a bespoke digital selling experience for their social channels. This kind of «drop» culture is similar of the strategy applied in the streetwear market, whereby new pieces are released on given days, mostly for a short amount of time. The reason behind it is to drive hype around their exclusivity. Nowadays, the luxury industry is trying to jump in this same direction in order to increase the consumer appetite.

For Burberry, the initiative also marks another step towards a complete brand remake under Tisci’s fashion sense. The Italian designer has also recently introduced a modernized logo.


121 Regent Street reimagined:
Opening Saturday 15 September, Burberry’s London flagship store will be completely reimagined by Riccardo Tisci. In addition to the ephemeral, limited-edition product releases, the store will also be home to individually themed rooms which collectively celebrate the past and future of Burberry through product.

At the heart of the newly transformed space, will be «Sisyphus Reclined», a three-floor scaffold immersive and interactive commissioned art installation by British artist Graham Hudson. The Installation will remain in store until the beginning of October.

The #ThomasBurberryBear at Marble Arch, London

Last week, Burberry also confirmed that it will no longer use real fur starting with Riccardo Tisci’s debut runway collection for Burberry. The fashion house also announced that it will stop the practice of destroying unsaleable products, with immediate effect as part of its five-year responsibility agenda.

LoL, Sandra

Photos: Courtesy of Burberry
#ThomasBurberryMonogram #TheBSeries#mytshirt

Alberta Ferretti Alitalia Capsule Collection

Alberta Ferretti presents an unprecedented capsule collection that celebrates the collaboration with ALITALIA, the airline that flies the Italian flag: a seasonless jumper, a sweatshirt and a T-shirt. Cool and fun – and not only for Alitalia fans.

Alitalia patch sweatshirt by Alberta Ferretti
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Alitalia patch T-shirt by Alberta Ferretti
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Alitalia intarsia jumper by Alberta Ferretti

My friend Erica Pelosini, Art Director and Contributor at VOGUE, sported the new must-have sweater already on a flight to Aspen this week (via her Instagram @ericapelosini).

LoL, Sandra

Photos: Courtesy of Alberta Ferrettiicon

American Excess

Are you ready for this? Let’s get the week started with a naughty vibe and have a look at ASHISH‘s hilarious hint at thoughtless consumerism as well as cheap high street fashions that appeared on the designer’s F/W 2018 show: American Excess, Masturbate, and Viva(L’Amore) were all in sequin logo hacks of famous credit card brands.

Playing with consumerism: ASHISH‘s sequined shopping bags.
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Being a big fan of how Ashish Gupta used his runway presentation to comment on consumer culture, drawing inspiration from his roots making patterns in a clothing factory in Delhi at 16, I definitely want to get my hands on one of those tongue-in-cheek phrasing like the ‘American Excess’ lettering on these tops below.

What a bummer – I have just got the news that the Masturbate sweater didn’t go into production due to copyright issues with Mastercard. So excess it is – but I have to hurry, they are selling out fast. In Switzerland the tops will also be available at Trois Pommes.

LoL, Sandra

Sequined cotton-jersey top
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American Excess sequin embellished cotton hoodie

Photos: Courtesy of ASHISHicon

Being Naked With a Sprinkle of Modesty

Unfortunately, society deems it unacceptable to roam the streets naked. Even that it looked different at this weekend’s Street Parade in Zurich. However, Alexia Hentsch has come up with the perfect solution, which effectively gives you the thrill of being naked with a sprinkle of modesty in the form of cleverly-placed appliques and embellishment. Repeat after me: bodysuits are best.

TO SHOP ALEXIA HENTSCH ONLINE, CLICK HERE PLEASE.

LoL, Sandra

Photos: Courtesy of Browns and Alexia Hentsch
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Balmain x Beyoncé Coachella Limited Edition

Making history as the first black woman to headline Coachella, the famous California music festival, Beyoncé used the opportunity to celebrate the culture of historically black colleges with her performance. To do so, she hit the stage in several custom college letter sweatshirts designed by Balmain while singing her famous songs, such as «Run the World (Girls)». Immediately after, fans were searching the internet for ways to get their hands on these cool pieces. And now, we can all finally buy a BAK-lettered sweatshirt.

Printed cotton-blend jersey hooded top
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The six-piece collection, an iconic collaboration for music and fashion, features three T-shirts and three sweatshirts offered in black, hot pink, and bright yellow, like the one Queen Bey wore to open her Coachella set and riffs on the signature varsity styles and legacy of America’s 37 historically black colleges and universities.

Proceeds from the collection, fittingly, will be used to help fund the impressive work of UNCF (United Negro College Fund), which helps thousands of students attend college, thrive, graduate and become tomorrow’s leaders.

Cropped embellished cotton-blend jersey hooded top
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Me with Olivier Rousteing

In a statement, Balmain creative director Olivier Rousteing explained: «After experiencing that beautiful partnership, we weren’t ready to just walk away without adding gone final, perfecting touch. This collection of hoodies and tees, based on key designs from our Coachella efforts, responds to our need to repay an obvious debt for the inspiration we received from the signature spirit and legacy of America’s historically black colleges and universities(HBCUs). Which is why we are so very pleased to announce that proceeds from this collection will help fund the impressive work of the United Negro College Fund (UNCF)—helping to guarantee that tomorrow’s leaders will be able to attend college, thrive and graduate.»

Printed cotton-jersey T-shirt
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 The Balmain x Beyoncé Coachella collection is available exclusively at Balmain’s Paris flagship store, at the House’s revamped digital platform and at NET-A-PORTERicon.

LoL, Sandra

Photos: Courtesy of Balmain

Miu Miu Types Capsule Collection

For MIU MIU’s F/W 2018 ready-to-wear show staged in Paris in March, the elegant halls of the Perret building were hung with generic poster-size sheets of white paper, each bearing
a highly distinctive, large-scale, monochrome illustration of a female face or body interlaced with a letterform.

Ambiance at the MIU MIU F/W 2018 show

This MIU MIU «alphabet» – all 26 letters of the alphabet appeared – was created for the occasion by M/M Paris in collaboration with Miuccia Prada.

A «Miu Miu Types» capsule collection of white poplin shirts, cotton hoodies and track pants will be patched with one, two or three letters , all drawing on the ‘MIU’ of the MIU MIU name.
Classic white cotton T-shirts, meanwhile, will be emblazoned with ‘MIU MIU’ spelt out in full in this idiosyncratic and characteristically playful style.

Available for example in MIU MIU’s new boutique on the Rue du Faubourg Saint-Honoré in Paris.

From the end of July 2018, in select MIU MIU stores, clients will be offered the opportunity to personalize a simple white shirt and T-shirt with a single letter of their choosing. In a series of exclusive three-day events visitors will be asked to pick their letter which, will be applied to a garment on the spot or will be sent out for customization and then shipped to their desired destination upon completion.

In this way a bold and beautiful new language for Miu Miu is brought to life.

LoL, Sandra

Photos: Courtesy of Miu Miu

Haute Couture or Hate Couture?

Yesterday, Italian fashion entrepreneur, also called the «Jeans Genius», Renzo Rosso, was spotted during Paris Haute Couture Week wearing a T-shirt with cryptic wording on it. A mistake, or a purposeful provocation? It was both—a mistake on purpose.

Me with Renzo Rosso at Viktor & Rolf’s Flowerbombastic Party during Paris Couture Week.

DIESEL founder Rosso definitely doesn’t make a mistake. This move is a marketing strategy par excellence. The President of OTB Group, the parent company of Diesel, Maison Margiela, Marni, Paula Cademartori, Viktor & Rolf, Staff International (manufacturer and distributor of DSquared², Just Cavalli, Maison Margiela, Marni and Vivienne Westwood), and Brave Kid (manufacturer and distributor of Diesel Kid, Dsquared², John Galliano Kids, Marni and Trussardi Junior) knows how to get attention and make a statement in the right way.

His message?
Anything you do online, whether you are famous or not, will get judged. Hate brews on the internet; angry, bitter people are able to hide behind the anonymity of their screens. At one point or another, everybody receives hate on social media. He wanted to provoke his audience with an intentional misspelling in public and on Instagram. As expected, tons of comments appeared in his feed over the next few hours, giving more proof that conflict and hate are inescapable online.

DIESEL once again taps into current social issues in a very personal way, starting with self-mocking. The brand’s Haute Couture will be a bold message towards haters worldwide—and an invitation for everyone to step up, face and own the negative messages we receive every day.
The complete reveal of this new communication ‘adventure’ will occur at the end of summer—so, now more than ever, stay tuned. Bravo!

In the meantime, I will be on vacation wearing this shirt :-).
Swarovski crystal-embellished cotton-jersey top by Ashish
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LoL, Sandra

Photos: Courtesy of Diesel and © Sandra Bauknecht

Dior Makes You a Great Women Artist

Since Maria Grazia Chiuri has taken the helmet at Dior, she has not been afraid of delivering powerful statements. Last year, she already gave us one politically charged look with her famous «We Should All Be Feminists» T-shirt, and now she is back for another round.  To open the S/S 2018 show, Sasha Pivovarova went down the runway in a Breton-striped shirt that read «Why Have There Been No Great Women Artists?», a direct reference to historian Linda Nochlin’s 1971 essay on patriarchy’s lasting effect on art. It is absolutely worth reading.

But personally speaking, I think Maria Grazia has forgotten one tiny thing:-) …, most of us are great artists on a daily basis. And our skin is our canvas. Dior has come up with some great painting tools this S/S 2018, enjoy this quick insight of what I can recommend for the perfect oeuvre.

PREPARE YOUR CANVAS

DIOR HYDRA LIFE Balancing Hydration
2 in 1 Sorbet Water
It is as yummy as it sounds. This new generation waters highly concentrated in a bouquet of Jasmin, mallow, haber lea and fine mineral powders of natural origin. It immediately moisturizes and rebalances for skin so naturally beautiful you will prefer it bare.
CHF 47.00 (175ml)

DIOR HYDRA LIFE Cooling Hydration
Sorbet Eye Gel
A must for summer and after a night out. This ultra-fresh eye gel moisturizes, balances and revitalizes the delicate skin around the eyes while mineral pearls illuminate it. Best if you keep it in the fridge for an extra cooling effect.
CHF 66.50 (15ml)

PREP YOUR CANVAS

DIOR PRESTIGE Le Cushion Teint de Rose
Fond de Teint Revitalisant d’Exception
Rose Glow – High Correction
SPF 50 – PA+++/ Long Wear

Dior’s first revitalizing foundation concentrates the power of at least 500 rose petals for the most radiant rose-petal complexion. It ideally evens out the complexion with a weightless finish while enhancing the rosy glow on the skin’s surface. Available in 5 shades. Love, love, love!

COLOUR YOUR CANVAS

DIOR ADDICT Lacquer Plump
Plumbing Lacquered Lip Ink
Long-Wear Colour
CHF 50.00

In mere seconds, its fine formula delivers color with intense lacquer shine and fusional hold. Enriched with hibiscus extract and hyaluronic acid, it plumps and deeply hydrates lips (+78% hydration after 24 hours) to achieve a fuller effect. You don’t need much more during warm summer days. My favorite shades are: 456 Dior Pretty, 538 Dior Glitz and 758 D-Mesure

FINISH OFF YOUR ARTWORK WITH A TOUCH OF PERFUME

MISS DIOR Blooming Bouquet
Roller-Pearl Eau de Toilette
CHF 52.50 (20ml)

A beautiful glass bottle in the right size for your handbag topped with a delicate pearl for discreet and sensorial fragrance application that offers you to wrap yourself in the fresh floral scent of Miss Dior Blooming Bouquet anywhere, anytime.

LoL, Sandra

Photos: © Dior and © Sandra Bauknecht

Body Positive

When the whole ’90s-revival thing picked up steam most recently, I didn’t think twice about whipping out my overalls, and buying some body-hugging bodies. By the way, I am not talking about other human beings, I am talking about those tops that snap together at the crotch that were hugely popular in the ’90s and that made you look more like a Soviet gymnast than a fashionista at that time. This S/S 2018 season, I’ll admit that the return of this trend can look really amazing as the designers have come up with some fabulous pieces.

Anyway, brace yourself for a fashionable trip down the memory lane. You will love it, I promise!

1 Sage one-shoulder cutout metallic stretch-jersey bodysuiticon by Isabel Marant
2 Lace-trimmed square-neck bodysuiticon by Valentino
3 Denim-knit bodysuit by Stella McCartney
4 Logo-print scoop-neck bodyicon by Balmain
5 Sequined knitted bodysuit iconby Michael Kors
6 Jersey bodysuit by Roberto Cavalli
Knotted faux leather and stretch-jersey bodysuit by Stella McCartney
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Stretch-knit bodysuit by Alaïa
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Mesh and stretch-jersey bodysuit by Balmain
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Ruffled silk-blend chiffon bodysuit by Johanna Ortiz
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Mesh-paneled printed jersey bodysuiticon by Versace

Happy Sunday!

LoL, Sandra

Photos: Courtesy of the Brands

Getting Ready for Easter

Easter is in two weeks which is right around the corner. Get ready for the holiday in style with these adorable outfit and gift ideas for any Easter activity you have planned! Whether you are hosting a brunch with friends and family, an egg hunt with the kids, or just chill at home for the holiday with your loved one, I have your wardrobe options covered. Thankfully, this season’s trends complement the Easter spirit perfectly, so no need to feel shy wearing your bunny all year long!

THE FASHIONABLE EASTER BUNNY

1 Embellished intarsia sweater by Gucci
2 Polka dot rabbit T-shirt by Peter Jensen
icon3 Rabbit intarsia jumper by Prada
icon4 Rabbit tote by Comme des Garçons Girl
icon5 Intarsia wool sweater by Gucci
6 Rabbit zip around wallet by MCM
iconRabbit print wallet by Prada

THE GUCCI EASTER BUNNY

1 Embroidered wool cardigan by Gucci
2 Embroidered denim skirt by Gucci
3 Appliquéd cotton T-shirt by Gucci
4 Appliquéd cotton hoodie by Gucci
5 Embroidered denim jacket by Gucci

THE NAUGHTY EASTER BUNNY

1 Playboy bunny logo sweater by Moschino
icon2 Bunny gingham leather cross-body bag by Loewe
icon3 Bunny cap by Bernstock Speirsicon
4 Embellished swimsuit by Moschino
icon5 Heidi lace bunny ear headband by Maison Michel
iconEmbellished Bugs Bunny sweater by Gucci

LoL, Sandra

Photos: Courtesy of the Brands