The No Animal Brand Launch at Jelmoli

No ANimal Brand Launch Event 4.12.2014

«Vegan as a fashion statement» – Stella McCartney has been the pioneer to blend fashion with sustainability by creating shoes and bags without using animal products. The only drop of bitterness? Her designs are high-priced and not easy to afford. Inspired by the idea to offer fashion with added value at a consumer-friendly price point, my lovely friend Swiss model Bianca Gubser partnered up with Nicole Frank to launch The No Animal Brand collection.

Their designs of shoes and bags that are manufactured without using any animal products look great as you can see and are now available in Switzerland at Jelmoli Zurich. Other point of sales in Europe are going to follow soon. Below you see some impressions of the launch event in the beginning of December.

LoL, Sandra

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foto-54Clifford Lilley, Raquel Marquard and Franco Savastano with me

Lancierungsevent vom Label 'No Animal Brand'

Lancierungsevent vom Label 'No Animal Brand'

Thank you David Biedert Photography for the lovely pictures!

Vieri Haute Joaillerie

Vieri Cover

Last week, I went one day to the famous International Jewelry and Watch Show in Basel, Switzerland: BASELWORLD. In the morning, I was picked up by Tesla for my first ride ever in an electric super car and brought directly to the VIERI showroom, located in a beautiful location in St. Margrethen, Binningen, to explore their stunning new Haute Joaillerie collections.

Vieri Lily Rings

I have become a huge fan of the jewelry brand lately that is looking back at over 70 years of experience in the jewelry industry. Launched in Pforzheim, Germany, the company moved its headquarters to Switzerland in 1999. Not long ago, I met Guya Merkle, granddaughter of VIERI founder Rudolf Merkle, through common friends. I was fascinated by her taste and vision. The charming 28-year-old took over the management of the company spontaneously in 2007, following her father’s sudden death. Since then, VIERI has produced all its collections in Valenza, a small municipality in northern Italy famed for its gold and jewelry.

VIERI_Guya Merkle_by Marc Lilius

Under the forward-looking leadership of Guya, VIERI Haute Joaillerie has been moving into a new era. »What is true luxury? Shouldn’t a luxury product have a positive effect on everyone who comes into contact with it?« Guya decided to give the company her personal stamp and to instil it with her own values. She travelled to Peru to get a true picture of working conditions in several gold mines – an experience that left a deep and lasting impression on her.

Afterwards, she founded earthbeat foundation, a foundation for responsible gold mining, and transformed VIERI into one of the first high-end jewelry companies to work exclusively with ethically sourced gold.

Please enjoy some more of VIERI’s impressive designs below:

Vieri NecklaceLily Collier Fireworks

Lily Ring FireworksVIERI – Lily Ring Fireworks

Vieri EarringsVIERI by Bibi van der Velden – The Pearls Light Earrings

Coweb BraceletVIERI by Bibi van der Velden – The Cobweb Bracelet

For further information, please visit the VIERI homepage.
More from my visit to the Baselworld 2014 coming up soon!

LoL, Sandra

Photos: Courtesy of Vieri and © Sandra Bauknecht

Chopard Turns the Red Carpet Green

Green Carpet_Chopard_cover

While you are reading this, I am on my way to Cannes with Chopard for the 66th Cannes Film Festival. As some of you might remember, I had this amazing red carpet experience already last year as guest of Swiss luxury watchmaker and jeweler. Since 1998, Chopard has been enjoying a true romance with the Cannes International Film Festival. 2013 marks the 15th anniversary of this partnership, and of course this is celebrated with several high-profile events, including a “In Love with Cinema” photo exhibition of the most beautiful onscreen kisses and the presentation of its new Haute Joaillerie Red Carpet collection.

Green_Carpet_chopard_2

What has truly caught my attention is the brand’ s new eco-conscious initiative. This year’s red carpet for the Cannes Film Festival is turning green. In a collaboration with ARM (Alliance for Responsible Mining), the sculptor of Cannes’ iconic Golden Palm trophy, Chopard, has joined Eco-Age creative director and founder of the Green Carpet Challenge (GCC), Livia Firth, wife to Colin, to create ’The Journey’, its journey to sustainable luxury, which already begins at the very start of the production chain and involves issues such as respectful sourcing and traceability of raw materials. Those entirely ethical Haute Joaillerie models will mark the Geneva-based manufacturer’s first Green Carpet Collection.

Chopard_Bracelet_Green_Carpet_Collection

Chopard_Celebs

At the Green Carpet collection press launch: Fan Bing Bing, Livia Firth,Marion Cotillard, Caroline Scheufele, Colin Firth and Laura Bailey

26. finished earrings and bracelet

The dazzling beauty of these two Green Carpet Haute Joaillerie models, a cuff bracelet and a pair of earrings in 18ct white gold, finely chased like lacework and entirely set with diamonds, is indeed an adventure in itself. Crafted by the jewelers, gem-setters, polishers and gold casters of the Chopard Haute Joaillerie workshops, they bear exquisite testimony to the exceptional know-how of the Geneva firm.

Stay tuned for many exciting posts coming up from Cannes soon…

LoL, Sandra

Photos: Courtesy of Chopard, © ARM