New Look for Zurich’s Perfumery Osswald

We can say with clear conscience that Perfumery Osswald is one of Zurich’s most traditional and iconic places to shop beauty must-haves. Opened in 1921 at Kreuzplatz by pharmacist Boris Dreiding, it was the place to get products from major brands such as Elizabeth Arden, Helena Rubinstein or Guerlain from the beginning. Dreiding also had the formula for Chanel N°5 that he produced for the Swiss market at that time.

The Dreiding family: Boris, Jago, Tamara and Tanja

After the Second World War, his son Jago Dreiding took over the business and moved the location to Bahnhofstrasse 17, where it is still based today. In 1980, he founded the «Salon de Beauté», the beauty spa, in the basement and successfully directed the perfumery Osswald until 1992. Thereafter, his widow Tamara Dreiding continued the business, until her daughter Tanja Dreiding Wallace took over the helmet in 2014. In 2012, the dynamic brunette had already opened the first international branch in New York’s Soho district (for a previous post, click here please). Being based in the US, she talks and e-mails daily with her team in Zurich and flies back to Switzerland at least once every second month.

Tanja Dreiding Wallace with me yesterday in the newly renovated store.

When in the beginning of 2018, the opportunity came up to rent more space in the back of the building, managing director Tanja Dreiding Wallace did not hesitate to give the iconic place a makeover and to enlarge the retails space.

«Today, our customers want more than just shopping. They want you to have an exceptional experience and a perfect 360-degree service to be offered. Thanks to the renovation and expansion of our business premises, we can now fully respond to these wishes
– Tanja Dreiding Wallace, CEO Perfumery Osswald

The world’s first La Prairie Lounge in the new design of the brand.

The idea for the interior design came up with the decision to integrate the world’s first and extremely exclusive La Prairie Lounge in the new design of the luxury brand. The premises are designed in warm natural colors and earthy tones, creating a homely yet elegant ambience. The carefully curated offer of selected niche fragrances, makeup products, luxury toiletries and accessories got more space are presented in a sophisticated way inviting customers to stroll through the corridors.

When you enter the store, new launches will be presented on round tables.

 Bahnhofstrasse 17, 8001 Zurich
Phone: +41 44 211 20 30
www.osswald.ch

LoL, Sandra

Photos: © Osswald and © Sandra Bauknecht

Louis Vuitton Trees of the World

This season, the Louis Vuitton Holiday Windows invite you to a parade of enchanted stories inspired by the traditional adorned tree.

The art of decoration comes alive in a theatre of fantastical sceneries featuring trees of the world. The Joshua Tree, the Bonsai, the Cacti and the Palm Tree are generously decorated with an accumulation of decorative objects. These dazzling ornaments playfully portray the universality of the Holidays season celebrations: pinata, lucky cat, croissant…


And also iconic references to Louis Vuitton’s universe such as the Twist bag, the Archlight sneakers or the trunk, among others.

Each element is personalized with its own story, charm and character. The Holiday Windows will be unveiled on November 5th in all Louis Vuitton stores with special creative installations in Louis Vuitton Maisons worldwide.

Beijing China World

Paris Place Vendôme

I totally adore the ornaments… wouldn’t a Louis Vuitton adorned Christmas tree be just so lovely?!

LoL, Sandra

Photos: Courtesy of Louis Vuitton

Stylenanda Pink Hotel in Seoul

My trip to Seoul was so amazing and I have so much to show you. Today, I want to introduce you to the popular Korean fashion brand Stylenanda and their stunning Pink Hotel in Myeongdong, the city’s famous shopping district. It is not actually a hotel even that it looks like one, it is a shopping haven on six levels of surprises. Imagine a spice of Grand Budapest Hotel meeting a 50’s housewife or let me better say princess vibe.

When you enter the narrow shopping street, the powder-pink facade already stands out. The hotel-themed flagship store is no doubt a must visit stop if you are heading to Seoul anytime soon.

Level 1: Lobby

Styled to look like a hotel lobby with hotel room keys on the wall and a bed hanging from the ceiling, you are welcomed by the staff behind a little concierge desk to a beauty shopping experience.

Level 2: Spa

A makeup room for the ladies with a row of mirrors and vanity basins in the middle that invite to try their large selection of beauty products. The highlight at the end of the corridor is a flower filled bathtub.

Level 3: Rooms

But most importantly what’s a hotel without hotel rooms? On this level, Stylenanda’s apparel can be found along a corridor with rooms on both sides. At the end, you can rest on the sofa area and try shoes on that are all displayed on the shelves just next to it. Here you can get a better view of the bed hanging from the ceiling as well.

Level 4: Laundry Room

Here you can find more clothing, denim and a large selection of accessories from hats, socks, and jewelry. I adore how the stacked laundry machines are giving the impression of a real laundry shop with all the detergent and washing powders displayed on the shelves.

Level 5: Pool

Here comes the best! A pretend pool with a real cafe that looks like it jumped out of a ’50s movie with its blue and pink tiles, outdoor chairs and tables with umbrellas to protect you from the sun. In the shower cabin, you can try the clothes.

Rooftop: Terrace

In case you need a rest after all these photo-taking and shopping options of the 5 floors, I recommend taking a break at the pink rooftop terrace. Snuggle in the giant pillows thrown all over and enjoy the view over Seoul’s skyline.

Address:
66-2, Chungmuro 2-ga, Jung-gu, Seoul Korea
서울특별시 중구 충무로2가 66-2
Opening hours: 11:00am~11:00pm
Phone: +82-(0)2-752-4546
Website: stylenanda.com

By the way, Stylenanda opened their second «hotel» in Bangkok last November.

LoL, Sandra

Photos: © Sandra Bauknecht

Hermès Carréoké

Scarf addicts silk it out loud. Keep the carrhythm…
HERMÈS takes its theme of the year «Let’s Play» literally and invites you to play your favorite song and enjoy carréoké-ing in an Hermès F/W 2018 silk scarf (don’t miss the video at the end of this post…).

Scarf dressing has been spotted in all ways on the F/W 2018 runways…

With scarf dressing and revival of the ’80s being major fashion trends, it is absolutely worth checking out the French Maison’s new collection of must-have silk accessories that you can tie as you like for example as bag straps; purse accessories; nontraditional ankle straps or just wrapped around the head.. the creativity is all yours.

And moreover who does silk scarves better then HERMÈS –  the honest answer? Nobody!

Great news is that after Madrid, Rome, New York City, Brussel and Munich, on October 26, 2018, HERMÈS will open the SILK MIX pop-up store in Zurich, which will be inspired by the look of a record store to house the Maison’s men’s silk, presenting a great variety of shawls, scarves and ties along with the power of color that Hermès is so famous for. Carré motifs decorate album covers, tie designs dress cassettes. It is an invitation to let the beats and melodies drive you. Each disc – or cloth – is associated with a part from the soundtrack of the Prêt-à-Porter men’s runway shows of the past eight years.

Silk Mix Pop-Up-Store
October 26 until November 3, 2018
Galerie Nadja Brykina, Sihlstrasse 91, 8001 Zurich / Switzerland

Music is everywhere. For exploring, dancing and singing along.

LoL, Sandra

Photos and Video: © Hermès

Prada’s New Milan Spaces & The Sidonie Bag

PRADA opens new spaces in the via della Spiga boutique in Milan, which have been expanded and feature the rolling out of a fresh image, with a new layout and interior architecture. The boutique is entirely dedicated to the women’s collections.

On the corner between Via Sant’Andrea and Via della Spiga, the façade is characterised by entrances on both streets and large windows, inserted in the stone frame of the building. Inside, the new layout of the spaces is on two levels for a total area of 400 square metres.

The space on the ground floor – dedicated to leather goods, accessories and footwear collections – is an original and sophisticated interpretation of the historic Prada display niche. New and elegant design elements stand out, among which the green marble tables sketched by the Milanese design firm BBPR and exclusively reproduced for Prada in a limited series.


The upper floor – reached by a marble staircase – houses the clothing collections and is characterised by the modern design of the ceiling beams and the pearl-grey carpeted floor, combined with the wooden details of the large windows and 1950s furnishings. The walls are decorated with bas-reliefs in shades of pastel green, inspired by the iconic prints of the brand.

On both levels, the display elements – made with details of polished wood – are flanked by furniture designed by Osvaldo Borsani and Giò Ponti, made exclusively for Prada and some special design pieces that pay homage to the masters of Milanese design of the 1950s.

From 10 September 2018, the Prada Sidonie bag, protagonist of the Prada Resort 2019 collection, will be available solely at the Via della Spiga store in two styles made of city calf leather in a different range of colors. The precious skin versions  – crocodile and ostrich – will be available in pre-order only.

Ladies, be prepared, the small shoulder bags are back!

LoL, Sandra

Photos: Courtesy of Prada

Breitling Boutique Opening in Zurich

Last night, I attended the opening celebration of BREITLING‘s newly designed boutique, situated in a prime location on Augustinergasse in Zurich. During this dazzling, high-profile red-carpet event, VIP guests and customers were treated to a cocktail party and dinner, followed by a concert performance by Swiss pop star Baschi. A full-scale mock-up of a Breitling Jet Team aircraft in front of the boutique caught the eyes of passersby, who took the opportunity to be photographed with the impressive flying machine.

#SquadOnAMission – Me surrounded by the Swiss Air Force’s Patrouille Suisse elite aerobatic squadron at the Breitling opening.

BREITLING CEO Georges Kern was joined at the opening event by an impressive roster of special guests, including former World Cup Alpine ski racer, Winter Olympic gold medalist, and pilot, Dominique Gisin, multiple Ironman champion and duathlon specialist Ronnie Schildknecht, celebrated Swiss chef René Schudel, Breitling Jet Team leader Jacques Bothelin, and members of the Swiss Air Force’s Patrouille Suisse elite aerobatic squadron.

With Breitling CEO Georges Kern at last night’s opening.

Georges Kern was excited about introducing Breitling’s new industrial-loft point-of-sale concept in Zurich, one of the brand’s home towns: «Our redesigned boutiques respect Breitling’s long heritage, but they do so in a stylish, contemporary environment. It is essential, as a global brand, to have a significant presence in key cities around the world. We have already launched flagship boutiques in Beijing and London, and today we are opening our doors to a new generation of Breitling enthusiasts in the country where the company was founded in 1884.»

Breitling’s newest brand ambassador, internationally renowned model Ronja Furrer, was also in attendance along with her boyfriend singer Stress.

Redefining industrial-chic luxury, the boutique’s interior space is divided over two floors. On the ground floor, Breitling’s watches are presented in vitrines and display cases whose design reflects the urban-loft ambience.

Upstairs is a bar and lounge area where visitors can escape from the hustle and bustle of the city just outside the boutique’s doors and enjoy a drink while exploring some of Breitling’s iconic collections.

Ronnie Schildknecht, Breitling CMO Tim Sayler, Jacques Bothelin and Dominique Gisin at the boutique opening.

Along with Adrian Bindella, CEO of Zett-Meyer, Steven Biedert, Breitling’s Brand Manager in Switzerland, and the brand’s celebrity guests, Georges Kern cut the ribbon, officially opening the Breitling Boutique Zurich.

Following the boutique opening, guests enjoyed cocktails an «unplugged» concert performance by Baschi, one of Switzerland’s most popular musicians. The singer arrived in style on a motorcycle created by iconic British brand Norton, one of Breitling’s partner companies.

The mock-up of the Breitling Jet Team aircraft – with its imposing dimensions (a height of 12.3 meters and a wingspan of 9.46 meters) – attracted attention throughout the event. It served as a stage for Baschi’s concert, and also provided a perfect photo opportunity.

A great night with a lot of fun, thank you, BREITLING, for having me!
Stay tuned for the outfit post coming up soon…

LoL, Sandra

Photos by Harold Cunningham/Getty Images for Breitling
© Getty Images

Must-Have: Dior’s Book Tote

I am in love, yes IN LOVE! This is definitely the  chicest bag you could add to your summer wardrobe, DIOR‘s embroidered Book Tote! A veritable invitation to travel by the House’s creative director, Maria Grazia Chiuri, an evocation of sunshine, inspired by Mexican crafts, it is the perfect luxury staple piece to rock throughout the season. First seen at the DIOR S/S 2018 runway show, it sports geometrical motifs and requires more than thirty-two hours of work and over one million two hundred thousand stitches to create an interplay of arrestingly lovely patterns in mesmerizing shades of green, orange, red, fuchsia, violet and blue. It’s crafted in the fashion house’s studio in Paris.

Rihanna sporting her personalized DIOR book tote

Although the tote has just been released this season, celebrities all over are sporting the brand in a range of colors and customized names.

Check out the photos below to see how the elegant piece is made:

If you are dreaming of a limited edition piece, I recommend visiting DIOR’s pop-up store on the Greek island of Mykonos this summer at the upscale Nammos shopping village until Oct. 15, 2018.

There you can find exclusive pieces, including DIOR Book Tote bags featuring the name of the island woven into the canvas as well as striped bodysuits and sweaters, silk cravats and cotton pareos bearing the slogan «J’adior Mykonos

Great news is that the DIOR book tote is here to stay and has been designed in many different versions for F/W 2018 as well as for Cruise 2019.

DIOR Book Totes for F/W 2018

DIOR Book Tote for Cruise 2019

Such a great bag – my favorite is still the S/S 2018 in vibrant shades.

LoL, Sandra

Photos: Courtesy of Dior

Hippy Chic

Tap into the Ibizan hippy chic way of life. This season LOEWE collaborates with PAULA’S IBIZA for a second time (for the previous post about the first collaboration and for more information in general, click HERE please), adding the label’s island ethos to classic summer styles. Crafted in Spain and inspired by Paula’s impressive print archives, Loewe’s Jonathan Anderson turns holiday memories into pieces that channel the amazing vibe of the iconic White Isle and its iconic boutique.

From left to right: Fringed leather tote, Elephant Mermaid Mini shoulder bag, Dorfman hat, and Mermaid printed scarf.

One of my personal favorites from this collaboration: Puzzle shoulder bag

Great for the beach or a stroll through the old town: Mermaid small tote

Mixing prints from Paula’s Ibiza’s archives: Sequined patchwork denim jacket
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«Paula’s is part of the bohemian Spanish culture
Jonathan Anderson of Loewe

If you are looking for the right make-up to live up to this amazing vibe, look no further than to the summer collection by BY TERRY with the eponymous name: HIPPY CHIC.

«The sun is a true love story between the skin and the light,» says BY TERRY founder Terry de Gunzburg, «and so I created powders to give a warm, healthy glow – with or without a holiday!»

To the left: Sun Designer Palette (available in different color combinations)
iconFeaturing both matte and satin-finish colors, this multitasking palette allows you to create a sun-kissed look that’s totally customizable. It has six shades – including three blushers – which can be blended or used separately to contour, brighten, sculpt and correct. Use yours as the perfect space saver for your next vacation.

To the right: Twist-On Lip (available in eight different shades)
A dual lipstick that helps you plump and contour. Also perfect for touch-ups all day long.

LoL, Sandra

Photos: Courtesy of Loewe, By Terry, Net-à-Porter and © Sandra Bauknecht
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Marni Market Paris

The journey of Marni Market arrives in Paris, bringing the imaginative world of MARNIicon to 231 Rue Saint HonoréFor five months the space will be continually transformed, giving visitors the chance to discover the various facets of the MARNIicon universe and to buy a selection of special, exclusive products, immersing themselves in the lively environment of bright colours and graphic prints in three specific periods.

January 2018: MARNI VISITORS MARKET

The protagonists are the MARNIicon Visitors, fun, colourfully painted wood and resin marionettes, characters that are half toy and half sculpture, that seem to have arrived from another planet. Keeping to the traditional annual Christmas charitable donation, the proceeds of the MARNI
icon Visitors’ sales will go to the Piccolo Principe association, which, through the Orso Baloo community, helps children in difficulty aged 0 to 5 within the Province of Milan.

1 February – 12 April: MARNI PLAYFUL MARKET

The key word is play. The MARNI Playful Market is an invitation to forget rules and predefined structures interacting with the surrounding area and the elements it contains: toys to be showcased or to play with, extraordinary objects and furnishing sculptures that have cast practicality aside to embrace a more freely interpreted, playful side.

13 April – 18 May: MARNI HOUSE MARKET

The wood, metal and coloured PVC furnishing items hand-made in Colombia, which have garnered fame at various editions of the Milan Salone del Mobile, populate the space in celebration of the design month. They create a unique environment where hand-crafted workmanship and creativity find the peak of their expression.

LoL, Sandra

Photos: © Marni

Prada Silver Line

Prada presents PRADA SILVER LINE, an itinerant project offering customers the chance to acquire exclusive products – which are chosen for each leg of the journey – and presented inside an original installation.

For the Christmas Holiday, for one month, this imaginary railway station stops for the first time at the Galaxy shopping mall in Macau, hosting a selection of women’s luxury bags and accessories.

In particular, the Prada Cahier bag is reinterpreted in three new styles made of exotic leathers. A different selection of items will be developed for each future city of the itinerant retail space.

The concept is a reconstruction of an ideal train in which the various target is aesthetic themes are combined in a single design. The exterior is a metal shell reminiscent of the American Streamliners of the ’30s and ’50s. The interior features walls cover in floral-patterned red silk brocade to create a luxurious, romantic look. The setting is completed by the iconic black-and-white chequered floor which characterises Prada stores around the world since 1913.

Around and outside the train’s coach, a series of installations including life-size Prada robots and a ticket booth, which serves as a concierge service’s booth, finish off the perfect ambiance.

From January 2018, PRADA SILVER LINE will touch on several cities, including Dubai and later on some of the most important locations in Asia, Europe and the United States.

I am loving it… cannot wait for the PRADA SILVER LINE to hopefully stop in Zurich…

LoL, Sandra

Photos: Courtesy of Prada