Hermèsmatic Laundromat Comes to Zurich

Washing has never been more stylish! Finally after touring around the globe, the HERMÈS Laundromat pop-up store is coming to Jelmoli Zurich from October 25 till November 4, 2017.

What is the Hermèsmatic exactly? In celebration of the French brand’s silk squares 80th anniversary, it will offer complimentary dip-dye services on the famous scarves. Giving an artistic upgrade to the traditional laundromat with orange laundry baskets and Hermès logos plastered all over the walls, the shop also features washing machines in the House’s signature shade that perform the transformation.

Shoppers can bring their own Hermès scarves for a fresh dip-dye makeover. There are three different color options, fuchsia, emerald green, or denim blue, available. After the washing machine, it will be put in a dryer and will come out super soft again. Ironing and folding will complete your transformation. After 48 hours your foulard is ready for collection. All for free!

What a great way to have a new scarf…

LoL, Sandra

Photos: Courtesy of Hermès – © Alain Benoît and © Martial Schmeltz

Chanel at Colette

From October 30th to November 25th 2017, CHANEL is taking over the entire 1st floor of the store Colette. Throughout the month of November, happenings around the theme of music will be taking place, and a selection of Ready-to-Wear pieces and accessories from the F/W 2017 and the Cruise 2018 collections will be unveiled within a dreamlike scenography.

Beauty talks will also be part of the program. Between artistic encounters and lots of surprises, a truly experience awaits you in the CHANEL ephemeral space at Colette.

Chanel window display at Colette from May 29th to June 3rd, 2017.

It is not the first time CHANEL is collaborating with Colette. In 2011, the French Maison already had a pop-up store at the legendary Parisian boutique. Back then, you were able to get your favorite CHANEL bag customized for example (see photo above). Over the years, they have also created many times beautiful window displays together.

CHANEL AT COLETTE
213, rue Saint-Honoré
75001 Paris
Phone +33 1 55 35 33 90
From October 30th to November 25th 2017
From 11am to 7pm, Monday to Saturday

LoL, Sandra

Photos: Courtesy of Chanel, via Highsnobiety
#CHANELatcolette

Grosscouture Brandstore Zurich

Since 50 years, Grosscouture has been located at Bahnhofstrasse 22 in Zurich. After six months of refurbishment, the store’s massive renovation is now finished and it celebrated its new look with an opening cocktail last Thursday.

The new store harnesses sophisticated design cues inspired by the brands displayed. From Elie Saab to Versace, from Oscar de la Renta to Roland Mouret, many prestige houses are available at this shopping haven as well as the eponymous designs by owner Roberto Quaglia.

On the ground floor, you can find a large variety of evening gowns (Gross Couture is definitely the place to go if you are looking for your next black tie outfit…) as well as the new menswear section that offers bespoke tailored garments.

«With our three floors directly at Zurich’s Paradeplatz, we have all the top Iabels to offer you. We are proud to present you with fashion which lives up to the highest demands of luxury and lifestyle.

We live fashion – for you.» – Corina and Roberto Quaglia

Enriching the Bahnhofstrasse and supporting the retail business in Zurich is very dear to Robert Quaglia. His eyes glow with passion when he tells me about his vision while we are browsing through the beautiful selection. I really like the spacious store with its classy and warm interior design. Absolutely worth a visit…

Gross Couture AG, Bahnhofstrasse 22, CH-8001 Zürich
E-mail: – Phone :+ 41 44 750 9090.

LoL, Sandra

Photos: Courtesy of Gross Couture and © Sandra Bauknecht

An Exceptional Trip to Paris with Sisley

My avid reader know how much I love Sisley products. Without my beloved Black Rose Cream Mask and  or the So Intense Mascara my life would definitely not be the same. Therefore, I was all over the moon to be invited to Paris to visit their newest spa and boutique which marks the first in Paris for the upscale French beauty brand and to finally meet Sisley co-founder Mrs Isabelle d’Ornano in person.

Having beautiful skin is a state of mind, it helps lift the spirits and improves the deep sense of self.” – Isabelle d’Ornano

The 360 m2 space is situated on 5, Avenue de Friedland, in the centre of Paris’s 8th district off the Avenue des Champs-Élysées. Divided into four areas, it is the perfect place to unwind after a busy week.

The beauty salon houses five treatment rooms - including one double treatment room and offers a menu of facials as well as body treatments for every age and skin type. I had a facial that was truly special as Sisley has developed exclusive “rituals” designed to combat the effects of urban life.

It is one of the most tasteful places I have seen, a haven of good taste inspired by Isabelle and Christine d’Ornano’s love for a quirky mix of interesting furniture and designer pieces, sourced from both flea markets and luxury brands.

There’s for example a «Jetlag» sofa by India Mahdavi and framed sketches by Marc Chagall in the lounge area where pre-treatment consultations take place.

The bathrooms have wallpapers that are made from magazine articles featuring Sisley.

The «secret» café is exclusively reserved for clients and invites them with tribal elements to relax and have a drink. This house is also home to the first Sisley Boutique in Paris where you can buy all the products the brand has to offer.

Traditional and modern touches mingle in this space where painted woodwork and mouldings exist alongside an animated, luminous wall display. Isabelle d’Ornano’s niece Elzbieta Radziwill painted the central lampshade, and the walls are covered with hand-painted wallpaper from 1874 called “the Cells” by Jacques-Émile Ruhlmann, which was remodelled, reproportioned, and recoloured specifically for the space. I especially adore the handpainted sofas.

Sisley, 5, avenue de Friedland, 8th arrondissement. Phone: +33 1 86 21 11 11.
www.sisley-paris.com

From left to right: Black Rose Skin Infusion Cream, Black Rose Cream Mask and Black Rose Precious Face Oil.icon

On display of course the newest addition to the Sisley Black Rose family: The Black Rose Skin Infusion Cream iconfor plumbing and radiance (Baume-En-Eau à la Rose Noire). Infused with soothing rose and magnolia essential oils, this nourishing cream absorbs deep into the skin for a plumper, fresher complexion. Black rose combats free radicals, while red vine extract evens tone, leaving a glowing more radiant finish. Its texture is absolutely different from what you might have ever experienced due to an exceptionally sensorial application as it transforms into micro-droplets of water and permeates into the heart of the epidermis. Hydrated, the skin is infused with moisture, as if rejuvenated.

After this beautiful experience in the spa, I was fully of energy the next day and so much looking forward to finally meet Mrs Isabelle d’Ornano which is not only a style icon for me but whom I also admire for her way of combining work, motherhood and success.

In 1976 she launched Sisley with her husband Hubert d’Ornano who headed the company for over thirty years as a visionary creator and daring entrepreneur until his death at the age of 89 in 2015. He believed in aromatherapy and phytotherapy as one of the first ones in the cosmetic industry. Until today, the brand is family owned, distributed in over 90 countries with 4000 employees worldwide. Mrs d’Ornano, President of the Supervisory Board, is chiefly in charge of creation and advertising, while her son Philippe d’Ornano is President and directs the company’s International development. Her daughter, Christine d’Ornano is Global Vice President, also heading one of the group’s subsidiaries in Britain.

Mrs d’Ornano is truly amazing. I learnt from her employees that until this day she reads all the sales reports personally to understand how her customer tick. Sisley is a brand that launches a product when it is ready and not when a line has to be completed.

Above the new Maison Sisley, on the top floor, Mrs d’Ornano has furnished a private apartment overlooking the rooftops of Paris that is quite stunning. Here we chatted about the brand she built up, life and faith.

Mrs d’Ornano, I read once that your key to a strong marriage, family, work, and a happy life in general is your faith. Can you explain this a little further please?

I believe in God. The world has been created by God. We all have a special mission. I pray. The more comfort you need, the more you pray. I was born in Poland that had a difficult history in the 19th century. Therefore Christianity played an important role. Personally speaking, I don’t understand people who don’t believe in anything.

Together with your husband you have built up this beauty empire. Your whole family is involved in the business. How can we imagine your daily life? Were you able to leave the business behind to a certain point when being on vacation for example?

For years, we never left the business behind. One of our daughters who was not involved in the company would point it out when it was too much. On the other side, we always had something to speak about. When we had ideas, we could express them immediately. Sisley became my 6th child.

What do you think about this century?

I am happy. It is not on me to judge. We are experiencing an acceleration in daily life, so much more is possible. On the other side, I am sometimes worried that humanity will be lost in this digitalized world. I think for the younger generations it is not always so easy. Of course, there are more possibilities, but on the other hand, they are asked so much more. Men seem to have less work as women are capable of doing the same things.

Your own beauty regime?

I try to walk every day and do gymnastics. In general, I have a healthy taste in terms of eating. But most importantly, I like people, I am always curious and enjoy meeting new people. In my age, that changes a lot.

You in three words.

Loyal, efficient and fun!

Thank you Mrs d’Ornano for this interview and to the whole Sisley team for this beautiful experience in Paris!

TO SHOP SISLEY PARIS ONLINE, CLICK HERE PLEASE.
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LoL, Sandra

Photos: © Sandra Bauknecht

Colette to Close Its Doors

This is truly breaking news –  Colette, the famous Parisian concept store, is closing down after 20 years. Saint Laurent will be taking over the Rue Saint Honoré location.

The founder of Colette, Colette Roussaux, and her daughter, Sarah Andelman, in their store.

Founded in 1997 by Colette Roussaux, the house has been led by her daughter Sarah Andelman in recent years.

The boutique became renowned for its extreme fashion edits, from high end designers to upcoming street labels, Colette had it all and combined this choice with an eclectic mix of lifestyle products. You could always find up-and-coming designers, such as Proenza Schouler, Mary Katrantzou and Rodarte.

Mary Katrantzou with me wearing her «Jewel Tree Dress» at Colette.

Personally speaking, I went to many fashion events that were hosted at Colette and it was always a pit stop during fashion week for inspiration. I shopped next to Kate Perry and partied with Mary Katrantzou during her launch event with Longchamp.

Colette, you will be missed! Stay tuned, the next breaking news will be coming up shortly as H&M will be announcing their next designer collaboration today!

LoL, Sandra

Photos: Courtesy of Colette, via Agnes Dherbeys for The New York Times, © Sandra Bauknecht

Eden Being’s Pop-Up Boutique at Le Bristol

As you already know I am very happy to be an Eden Being ambassadrice, the online shopping destination of the Oetker Collection. Embodying the finest of traditional hospitality, these elite luxury hotels are all very individual yet unified by a desire to deliver their guests the best of life. Eden Being stands for this sophisticated philosophy as well. Throughout the website you can discover a passion for living, an appreciation for culture, gastronomy and the pleasures of nature. The idea behind this website is to bring you memories of your travels to your doorstep, to find exclusive treasures and to get one of a kind pieces.

When I was in Paris last week with Sisley, I stayed at the beautiful Le Bristol, the iconic five star hotel located at 112, rue du Faubourg Saint-Honoré. A beautiful place to spend time in the French capital that I can only recommend.

This historic palace hotel, where the elegant 18th century interiors are maintained to the highest levels of contemporary luxury, offers you this unique Parisian style, that «je ne sais quoi» attitude that we all admire in French ladies, surrounded by haute couture.

If you are there, have a Bellini at the Le Bar du Bristol. It is absolutely fabulous and enjoy some delicious gold-encrusted crêpes for the most stylish breakfast you have ever imagined.

While I was there, Eden Being had opened its doors to the Barefoot Playground Pop-up Boutique in the hotel’s lobby dedicated to the Hotel du Cap-Eden-Roc and the relaxed glamour of the Côte d’Azur. Thinking of palm-fringes pools, sun-dappled lunches and insouciant glamour, I got inspired for everything I need for this perfect Riviera style.

From now, the motto has changed and Eden Being welcomes the Cabana Pop-up Boutique to Le Bristol which will be there until July 13th.

Different and desirable rare objets make up this cabinet of curiosities by Milanese collector Martina Mondadori. The designer and Cabana Magazine publisher defines her personal collection as extravagant bohemian chic, crazy elegance and eclectic charm.

Everything is timeless and yet beautifully in tune with the times. So browse away through glassworks from Venice, hand painted ceramics, gold-plated pendants, Afghani cuffs and abstract sculptures. A boutique of beautiful rarities.

I couldn’t resist this stunning embroidered book clutch below that Olympia Le Tan (for a previous post on her upcoming collection with Lancôme, click here please) created in collaboration with Cabana Magazine for Eden Being.

It is constructed from cotton-canvas with a gold-tone brass frame and features a beautiful hand embroidered cover. It is a limited and numbered edition (I own number 4 of 16). This week, I wore it in Ibiza and will soon show you the outfit post.

Needless to say, I brought home some amazing memories. So please stay tuned and in the meantime happy shopping!

LoL, Sandra

Photos: Courtesy of Eden Being and © Sandra Bauknecht

Karamell

Recently a new kids concept store opened its doors in Zurich, KARAMELL. A true playground for the little ones (0-12 years) as well as for their moms. The brainchild behind it is no other than Sara Allerstorfer, who worked for 18 years at Switzerland’s renowned fashion magazine BOLERO as fashion editor and director. Through work, Sara and I have become friends and we always had a lot of fun when we travelled together, sharing a passion for Givenchy and being both working mums.

Sara and I working together during a shoot for BOLERO magazine in April 2011.

Sara has an expert eye when to comes to finding treasure from all over the world. Her store is filled with pieces that are produced in limited editions and in a sustainable way. The labels she carries come from all over the world, from Goteborg to Brooklyn to Tokyo and can only be found at KARAMELL in Zurich.

For us, she opened up about the challenges she encountered leaving her old job and how she feels today living her new dream.

You worked for 18 years as a fashion editor at BOLERO magazine. Why did you take the decision to leave such a «desirable» job and start something completely new?

The idea of my own store was a dream that I had already been dreaming for years. After my son’s birth, it was obvious for me that it would be a kids concept store because I could not find cool clothes for him in Zurich. And when he grew older, it even became worth. There were either clothes with allover prints in hideous colors, with tasteless motives or items in poor quality. Chains like H&M and Zara were no option at all, regarding their manufacturing process and quality.

And after 18 years in the print media world I needed a new challenge. Personally speaking, don’t be impressed by the «glamorous» fashion world. It is tough and not at all as glamorous as it sells itself via magazines and social media. All that glitters is not gold!

How long did it take you to get started?

To get KARAMELL on track took me one year. I had to find the right location, which is a challenge in Zurich; write a business plan; sort out financial matters; do research in kids fashion to find brands I liked and which are not distributed in Zurich yet; develop an interior concept, which then I realized with Virginia Maissen Interior Studio; go to fairs and showrooms for buying; etc.

What was your biggest challenge that you have encountered so far?

To have a good work-life-balance. To be a good mother and a good businesswoman.

What was the best moment you have experienced in your new environment?

When a customer came to the store and said: This is Instagram came true.

Once a little girl left her doll in the store. Several weeks later she came with her grandmother to pick it up. You should have seen her face. I have never seen such a happy little girl. You could almost touch the emotion she had in that moment, when I gave her back her beloved doll.

Do you think that your previous job as a fashion editor has helped you for your new task in terms of trends, contacts in the industry etc.?

Yes, absolutely. In the beginning it was not easy to convince brands to sell to me, as I did not have a physical store yet. I could not show any images, only talk about my concept and show moodboards. But I had my (good) name and credibility as a Fashion Director.

My expert eye helps me a lot in terms of trends. Sometimes I am a little bit too fashion forward for the kids world but luckily in the children’s universe fashion trends are not changing as quick as in the adult fashion business. It is also a lot more functionally and practically driven.

What is your favorite item in your store? Do you already have a bestseller?

I have three favorite items: The Jess Brown Rag Dolls, which are handmade from used clothes and old fabrics and therefore each one is unique. The sweaters and hoodies from ABC123me. The colors are amazing! And the jeans from East End Highlanders, a Japanese brand. Japanese are famous for the best denim in the world. I can only agree.

My bestseller so far is the tutu from Atsuyo&Akiko.

Would you do it again? 

This question is maybe too early to answer, as I have opened my store only 6 months ago. But I am very enthusiastic and excited about the project.

Thank you, Sara, for giving us this insight in your world!
I am so proud of you that you have dared to live your new dream and I am wishing you only the best!

KARAMELL is located at Seefeldstrasse 44, 8008 Zurich / Switzerland.
Phone: +41 44 558 25 19, E-mail:
Instagram: @karamellzurich

Opening hours
Monday to Wednesday 09.30 am – 5.30 pm
Thursday and Friday 10.00 am – 7.00 pm
Saturday 10.00 am – 5 pm

LoL, Sandra

Photos: Courtesy of Sara Allerstorfer / Karamell

Sephora Opening in Zurich

Yesterday evening, I attended the long awaited opening of SEPHORA in Zurich as a shop-in-shop concept at Manor located at Bahnofstrasse 75.

Craziness a few seconds after the doors opened at Sephora Zurich.

Here are some facts:
Selling Space65 m² (small, but filled with great stuff)

Staff: 10 sales associates and one shop manager

Question: which Becca highlighter should I get…

Exclusive brandsMade In Sephora, Too Faced, Make Up For Ever, Marc Jacobs,
Becca, Dr.Jart+, Tony Moly, Caolion, Skinfood, Too Cool for School

Other brands availableNars, Benefit Make Up and Benefit Skincare

ServicesSephora Make Up Bar and Benefit Brow Bar
Thanks to Click & Collect at manor.ch/sephora customers can order all their favorite products online and get them delivered to their preferred  Manor department store in Switzerland.

A goody bag filled with so many amazing products… thank you, Sephora!

Founded in 1969, Sephora is today part of LVMH Moët Hennessy Louis Vuitton and present in 32 countries worldwide.

LoL, Sandra

With lovely Myriam Françoise at the opening yesterday.

Photos: © David Biedert Photography, © Andrea Monica Hug and © Sandra Bauknecht

Eden Rock St Barths – Eden Being

My avid readers know how much I am in love with St. Barths. It is truly my favorite place for beach holidays as it combines both, the beauty of the Caribbean with the allure of the South of France – but without being so pretentious as St. Tropez can be from time to time.

My view of the EDEN ROCK – ST BARTHS when landing on the island last month.

When I am going, I like to rent a house with my friends. But undoubtably besides that, there is not a better place to stay on the island than the EDEN ROCK – ST BARTHS, which is ‘beyond perfect’.

Impeccable attention to detail, the hallmark of Oetker Collection hotels, creativity and sheer art de vivre, make it one of the most desirable resorts in the world for the travelling elite. And the location is stunning, perched on a rocky promontory that sheers the white sands of St Jean Bay in two; there is nowhere to match EDEN ROCK – ST BARTHS for luxurious relaxation and play.

Impressions of the beach-side VILLA ROCKSTAR – a huge, ultraluxe, multi-faceted house which is being described as resembling ‘a hundred million dollar yacht on land.’

Rooms, suites and villas are steps away from the ocean and all are individually decorated in the unique style of owners David and Jane Matthews.
Live the island dream: relax in the sun or participate in water sports on the fully serviced beach; make music in VILLA ROCKSTAR’s recording studio or be a fashion icon in the ROCKSHOP boutique… and if you are staying somewhere else, please at least enjoy a drink at the Rock Bar or a delicious dinner at the On the Rocks restaurant with its exceptional setting on the top of the Eden Rock, with unforgettable views over St Jean Bay.

Dining at the On the Rocks restaurant with a spectacular view.

Both spots are places of choice to meet and mingle with adventurous and discerning connoisseurs and of course to run into many celebrities.

David Matthews with me

At star of its own is the owner David Matthews, whom I met for drinks at the famous Rock Bar to discuss a very special collaboration which I proudly announce today in this post further down. But before that, I would like to tell you a little bit more about this adventurer and true visionary who arrived on the island of St. Barths with his wife Jane and their four children in September 1995.

Hotel on the rocks

The family had purchased Eden Rock from legendary island aviator and local adventurer Rémy de Haenen, moving the family from London to the Caribbean to start a new more adventurous life. Wishes were granted two days after moving into the rundown buildings of Eden Rock when the powerful category four Hurricane Luis struck the island. While the storm raged the family was occasionally driven to seek shelter under the concrete sinks in the old kitchen, whilst reinforcing the old doors and windows using anything from bed frames to their recently arrived suitcases.

EDEN ROC – ST BARTHS beach facilities

Twenty years later, and transformed over that time by the Matthews family, EDEN ROCK – ST BARTHS continues to flourish and is regularly voted amongst the Top 100 hotels worldwide. The family puts this down to passion, hard work by a dedicated, loyal team and a good dose of luck too.

Family values remain at the heart of EDEN ROCK – ST BARTHS and this spirit is further strengthened by the recent partnership made with Oetker Collection who offers the greatest guest experiences at iconic masterpiece hotels around the world. David Matthews says: «It was pure luck that I met Frank Marrenbach, CEO Oetker Collection, three years ago. Now we are partners and work with the same passion to keep the very essence of this beautiful space.»

The ROCKSHOP boutique

David Matthews is very charismatic man and could have listened to him for hours but I wanted to quickly pass by the hotel’s ROCKSHOP boutique which is part of EDEN BEING, the new lifestyle and luxury retail brand from the Oetker Collection with physical boutiques in most of the resorts as well as now an online store. The idea behind this new venture is about capturing memories of your travels with a range of bespoke items and exquisite products, all carefully curated and inspired by the famous hotels.

Match made in heaven: a curated selection of CHLOÉ is also available at EDEN BEING.

Hand-painted backgammon board exclusively made for EDEN ROCK – ST BARTHS by Alexandra Llewellyn.

A commited custodian of the artisan, EDEN BEING supports craftsmen local to the Oetker Collection hotels. From watchmakers to sculptors the talented artisans produce pieces of singular beauty to capture memories gathered on your travels. And I am very proud to be a new ambassador for this beautiful lifestyle brand.

My beautiful new cuff by ADELINE GERMAIN for EDEN ROCK – ST BARTHS.

Before David took off with his Harley like a rock star himself, he gifted me with this special edition seven seas cuff by ADELINE GERMAIN that also can be found at Rockshop boutique. It is crafted with 7 rows of silver plated brass with eel and salmon leather representing the 7 world’s oceans. Lucky me to be taking a piece of paradise home!

The legendary Matthews family

His next venture? His son’s wedding in May. And guess who is going to be his daughter-in-law? No other than beautiful Pippa Middleton. A legend hotel and a legendary family!

And I am very proud to be now an EDEN girl as well…

LoL, Sandra

Photos: Courtesy of EDEN ROC – ST BARTHS 
© Sandra Bauknecht

The Modist

The_Modist

More news from the Middle East, a region that is developing extremely fast at the moment in terms of fashion business. With the launch of VOGUE ARABIA, the new online shop OUNASS that only serves the Gulf markets, operating in the UAE, Saudi Arabia and Qatar, and a growing loyal customer base in the Middle East for global online shopping destinations such as NET-A-PORTERiconMATCHESFASHIONicon and MODAOPERANDIicon, the economy is booming. Many of those online houses are working on localised sites in the region, mostly planned for 2018/2019.

2-dolce-hijabDolce & Gabbana launched a collection of hijabs & abayas in 2016 with a lot of success.

According to a 2016 Digital Middle East report by McKinsey & Company, the Middle East is on the edge of a massive digital evolution with significant unused e-commerce potential.

The_Modist_Ghizlan_GuenezGhizlan Guenez, CEO and Founder of The Modist

Yesterday, the first global online destination for luxury modest fashion, THE MODIST, has been launched. Conceived by Ghizlan Guenez, CEO and Founder, it provides a destination for like-minded women who want in-season, luxury fashion choices while respecting the context of their personal style, spanning all ages, faiths, cultures and ethnicities. 38-year-old Guenez, who is originally from Algeria, has been living in the UAE for the last 20 years which has helped her to profoundly understand her target market. With this launch, she is definitely trying to own the region before anybody else.

Our mission is to build a strong sense of purpose to empower a woman’s freedom of choice and to acknowledge how similar women across the world are, despite our diverse backgrounds, cultures and lifestyles – a relevant conversation at this time,” notes Guenez. “We aim to break down pre-conceived notions while building a community and dialogue that invigorates, informs and celebrates the fashionable, modern, modest woman“.

TheModist_1

THE MODIST is shipping to over 100 countries, it is dedicated to women who dress to express their style in a contemporary, fashionable yet modest manner. The selection includes pieces of over 75 of the world’s leading ready-to-wear and accessories brands including Marni, Alberta Ferretti, Christopher Kane and Mary Katrantzou amongst others.

The_Modist_2

If you are wondering how pieces from such designers can be modest, you come to the expertise that THE MODIST wants to curate by styling such brands in a more modest way and by proposing many ideas of styling, including clever layering, longer hemlines and sleeves. Being inspired by regional insights to still attract a global audience that is the motto.The ModCombining curated content and commerce, THE MODIST‘s accompanying magazine, «THE MOD» will provide shoppable content, seasonal features, styling guidance, moving image segments, behind the scenes excerpts as well as profiles and interviews. The platform will also include personal styling and shopping tips, an in-house studio and a 24/7 personal concierge all built on an enterprise level e-commerce platform with global logistics partnerships.

The_Modist_Lisa_Bridgett

Lisa Bridgett, Chief Operating Officer, whom I know from her position as Director of Global Sales and Marketing at Net-à-Porter, adds “The market potential within the modest fashion segment is vast and projected to reach a value of $484 billion by 2019. Our goal is to provide a one-stop, immersive content and shopping destination for the global luxury modest consumer whom we know and herald“.

The_Modist_Ghizlan_Guenez_Lisa_Bridgett_1The team behind The Modist: Sasha Sarokin, Sally Matthews, Ghizlan Guenez, Lisa Bridgett, Dima Ayad.

With offices in London and Dubai, THE MODIST team comprises, in addition to Guenez and Bridgett, international business and fashion industry specialists including Sasha Sarokin, Buying and Fashion Director (former Head Buyer at Net-à-Porter); Sally Matthews, Creative Director (former Fashion and Beauty Director of Harper’s Bazaar Arabia) and Dima Ayad, PR and Marketing Director (former Fashion Designer and Marketing VP).

Mary_KatrantzouAnother and interesting way of styling the Duritz pussy-bow printed crepe de chine maxi dressicon by Mary Katrantzou.

Great news is that you get 15% off your first purchase at THEMODIST with promo code MODGIFT.
Happy Shopping!

LoL, Sandra

Photos: © The Modist, @ Harper’s Bazaar Arabia