The Modist

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More news from the Middle East, a region that is developing extremely fast at the moment in terms of fashion business. With the launch of VOGUE ARABIA, the new online shop OUNASS that only serves the Gulf markets, operating in the UAE, Saudi Arabia and Qatar, and a growing loyal customer base in the Middle East for global online shopping destinations such as NET-A-PORTERiconMATCHESFASHIONicon and MODAOPERANDIicon, the economy is booming. Many of those online houses are working on localised sites in the region, mostly planned for 2018/2019.

2-dolce-hijabDolce & Gabbana launched a collection of hijabs & abayas in 2016 with a lot of success.

According to a 2016 Digital Middle East report by McKinsey & Company, the Middle East is on the edge of a massive digital evolution with significant unused e-commerce potential.

The_Modist_Ghizlan_GuenezGhizlan Guenez, CEO and Founder of The Modist

Yesterday, the first global online destination for luxury modest fashion, THE MODIST, has been launched. Conceived by Ghizlan Guenez, CEO and Founder, it provides a destination for like-minded women who want in-season, luxury fashion choices while respecting the context of their personal style, spanning all ages, faiths, cultures and ethnicities. 38-year-old Guenez, who is originally from Algeria, has been living in the UAE for the last 20 years which has helped her to profoundly understand her target market. With this launch, she is definitely trying to own the region before anybody else.

Our mission is to build a strong sense of purpose to empower a woman’s freedom of choice and to acknowledge how similar women across the world are, despite our diverse backgrounds, cultures and lifestyles – a relevant conversation at this time,” notes Guenez. “We aim to break down pre-conceived notions while building a community and dialogue that invigorates, informs and celebrates the fashionable, modern, modest woman“.

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THE MODIST is shipping to over 100 countries, it is dedicated to women who dress to express their style in a contemporary, fashionable yet modest manner. The selection includes pieces of over 75 of the world’s leading ready-to-wear and accessories brands including Marni, Alberta Ferretti, Christopher Kane and Mary Katrantzou amongst others.

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If you are wondering how pieces from such designers can be modest, you come to the expertise that THE MODIST wants to curate by styling such brands in a more modest way and by proposing many ideas of styling, including clever layering, longer hemlines and sleeves. Being inspired by regional insights to still attract a global audience that is the motto.The ModCombining curated content and commerce, THE MODIST‘s accompanying magazine, «THE MOD» will provide shoppable content, seasonal features, styling guidance, moving image segments, behind the scenes excerpts as well as profiles and interviews. The platform will also include personal styling and shopping tips, an in-house studio and a 24/7 personal concierge all built on an enterprise level e-commerce platform with global logistics partnerships.

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Lisa Bridgett, Chief Operating Officer, whom I know from her position as Director of Global Sales and Marketing at Net-à-Porter, adds “The market potential within the modest fashion segment is vast and projected to reach a value of $484 billion by 2019. Our goal is to provide a one-stop, immersive content and shopping destination for the global luxury modest consumer whom we know and herald“.

The_Modist_Ghizlan_Guenez_Lisa_Bridgett_1The team behind The Modist: Sasha Sarokin, Sally Matthews, Ghizlan Guenez, Lisa Bridgett, Dima Ayad.

With offices in London and Dubai, THE MODIST team comprises, in addition to Guenez and Bridgett, international business and fashion industry specialists including Sasha Sarokin, Buying and Fashion Director (former Head Buyer at Net-à-Porter); Sally Matthews, Creative Director (former Fashion and Beauty Director of Harper’s Bazaar Arabia) and Dima Ayad, PR and Marketing Director (former Fashion Designer and Marketing VP).

Mary_KatrantzouAnother and interesting way of styling the Duritz pussy-bow printed crepe de chine maxi dressicon by Mary Katrantzou.

Great news is that you get 15% off your first purchase at THEMODIST with promo code MODGIFT.
Happy Shopping!

LoL, Sandra

Photos: © The Modist, @ Harper’s Bazaar Arabia

Vogue Arabia

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The launch of VOGUE ARABIA is not only a milestone for the Arab fashion scene, it is a milestone for the world of print and online media itself. In a historic move for a Vogue magazine edition, it first launched as a digital website in October 2016 before focusing on print from Spring 2017.

201260909STREETSTYLE-slide-IARB-superJumboDeena Aljuhani Abdulaziz, Editor-in-Chief Vogue Arabia.

The magazine will be distributed in several Middle East countries, including Saudi Arabia, Bahrain, Qatar, Kuwait, Oman and the United Arab Emirates. Saudi princess Deena Aljuhani Abdulaziz is the Editor-in-Chief of the 22nd edition of Vogue. The publication is a partnership between Condé Nast and Dubai-based media company Nervora.

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In the beginning of this month, I had the honor to receive the first print edition as an exclusive preview and I absolutely adore this issue, which is published in Arabic and English. The cover features model Gigi Hadid, who is half Palestinian and half Dutch, photographed by Inez and Vinoodh. Visually, undoubtedly this is one of the best Vogue covers of all time.

Gigi Hadid AR COVER Vogue Arabia by INEZ & VINOODH HR

In one poised photograph, she communicates a thousand words to a region that’s been waiting far too long for its Vogue voice to speak,” says the Editor-in-Chief, Deena Aljuhani Abdulaziz.

Arabia’s fashion awakening is here. Stay tuned for more.

LoL, Sandra

GREG KADEL for Vogue Arabia HR

Gigi Hadid2 by INEZ & VINOODH for Vogue Arabia HR

INEZ & VINOODH for Vogue Arabia HR

Gigi Hadid by INEZ & VINOODH for Vogue Arabia HR

Photos: © Vogue Arabia, © Sandra Bauknecht and © Marcy Swingle for The New York Times

Franca Sozzani Dead at Age 66

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«You use the way you dress to give a message to someone else. So I don’t understand why sometimes it becomes so controversial.» – Franca Sozzani

She was much-loved, Vogue Italia editor-in-chief Franca Sozzani passed away in Milan on Thursday after a year-long illness. She was only 66 years old.

bn-dz659_mag091_fr_20140806122915Franca Sozzani in her home office in Milan.

Having led the magazine for 28 years, she has transformed Vogue Italia into a platform for honoring the power of the image and of photography. For me, she has always been an idol with her great style, the long wavy blond hair and her warm-hearted and elf-like appearance. She was very open, never shied away from pop culture, gifting Kim Kardashian her first Vogue appearance and defending fashion bloggers well before they were an established part of the industry.

sarorialist-franca-sozzaniAlways smiling, never pretentious, Franca front row.

A modern woman, who combined motherhood and business. She was extremely close to her only son, Francesco Carrozzini, who in the final year of her life directed a well-respected documentary about her, which commentators described as a love letter between a mother and a child. He was at her side when she died.

franca-sozzani-vogue-1With her beloved son Francesco Carrozzini.

The fashion world has lost an icon. RIP Franca – you will be missed!

LoL, Sandra

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Photos: © Peter Lindbergh, © Angelo Pennetta for WSJ Magazine, © The Satorialist, © Bruce Weber for Vogue October 2016, © Vogue Italia

L’Officiel Switzerland December Issue

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Ready, steady, GO! … straight to the newsstand to get your December issue of L’Officiel Switzerland packed full of interviews, glitzy jewellery and, of course, fantastic fashion for the holiday season, such as this amazing CHANEL Haute Couture ensemble that our cover girl Yulia Terenti is wearing in combination with a Cartier bracelet.

Sandra_Bauknecht_Interview_Katy_PerryMe at work while interviewing Katy Perry

I am extremely proud of this issue that features some of my most amazing interviews I did recently with Nicole KidmanElton John, Ron Arad and Katy Perry. Of course they will be coming up soon here on Sandra’s Closet as well. So stay tuned and have a great week!

LoL, Sandra

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Photos: Via L’Officiel Switzerland December 2015
Cover Photo: © Oli Kearon Photography and Styling by Fleur Huynh Evans

Perfect Dinner

PerfectDinner_SISTYLE-SandraBauknechtWith the fall season right around the corner, it is the perfect time of the year for entertaining. I love throwing a theme soiree in an intimate gathering. I am not the most dedicated chef, but I absolutely adore table settings and decorations. For this photo shoot (for SI Style Magazine), I went for an Asian inspired theme (most pieces available at Jelmoli).

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How to get started? First, of course, with your invites. Having an accurate guest count is essential for a dinner party, especially if you are planning on having some special surprises like personalized napkins for your friends to take home (available for order at Kids and the City). I like to tie ribbons around them to match the color theme of the night.

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Personally speaking, a beautiful table setting is like the canvas for a perfect meal. On the morning before the event, I love going to the flower market and getting fresh blooms. I usually place them in the center as well as in small pots and vases everywhere in the room. My rule is to keep all flowers and candle low enough that guests can have great conversations over them. Very important is that you stay with non-scented candles since you don’t want to interfere with the tastes and smells of your food.

Once your guests have arrived, relax and enjoy the good company, delightful ambiance, and delicious food you put so much work into. It’s time for the hostess to enjoy, too!

LoL, Sandra

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Photos: Agi Simoes for SI Style Magazine

Enjoy the Sun

First of all, let me tell you, I hate sun creams. For me, it is something I have to apply to protect my skin but cannot be bothered too much with. So my ideal solution is to use it once and be protected the whole day.

La Roche-Posay ANTHELIOS XL CREAM SPF 50 (50ml, CHF 30.00) has become my favorite. It is perfect for sensitive and sun intolerant skin, very water-resistant and its UVA protection twice stricter than the European recommendation (for sun care) thanks to its patented and photostable filtering system Mexoplex®. Its moisturising velvety texture leaves no white marks and works for the body as well as for the face! The range includes also a BB (50ml, CHF 30.00) and a Blur cream (40ml, CHF 30.00), both with SPF 50.

Like this, you can enjoy the sun to the fullest and read our big summer issue of L’Officiel Switzerland that is now at the newsstands nationwide.

Happy Weekend!

LoL, Sandra

Photo: © Sandra Bauknecht

L’ Officiel Switzerland Summer Issue 2015

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The perfect summer companion: L’OFFICIEL Schweiz/Suisse‘s ultra-fresh 240-page summer issue! Available at your newsstand, nationwide – get your copy now!

I truly love this time of the year when you finally get to wear your new summer pieces that have been eagerly waiting for their big moment in your closet. In my editorial I presented some of my favorites. You might recognize a few pieces from my recent outfit posts. The others will be coming up shortly.

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Sea foam beaded tulle and navy lame dress by Rodarte
iconGuipure lace and linen-blend mini dress by Chloé
(Click here to see me wear it in St. Tropez.)
Printed canvas and braided leather tote by Emilio Pucci
icon4iconBeaded leather sandals by Saint Laurent
(Click here to see me wear them in Sardinia.)
Striped crochet-knit maxi dressicon by Missoni

LoL, Sandra

Cover by Ricardo Abrahao, featuring Kely Ferr in Marni with styling by Fleur Huynh Evans
Stills: Courtesy of the Brands

Please Excuse My Absence from Blogging

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Please excuse my absence from blogging! For ten days, Sandra’s Closet stood still due to severe problems with the newsletter system. Due to this update, you still might experience some difficulties. Bare with me. I have been very busy during those last weeks with the magazine and another new exciting project I will tell you more about tomorrow.

The June issue of L’OFFICIEL Switzerland dedicated to high jewelry is available from today with Lauriane Gilliéron on the cover wearing Tommy Hilfiger and featuring Piaget‘s amazing “Limelight Mediterranean Garden Collection” shot by David Shama in Los Angeles under my fashion direction. Stay tuned for some fun making of pics coming up soon!

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Moreover, the first full issue of L’OFFICIEL Voyage is also at the newsstand today – yes, I’ve been busy!

LoL, Sandra

My Look: Kolor is the New Black

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Black and white. With the iconic colour combination that has become his signature, Karl Lagerfeld restrains the chromatic palette like no other. However, this season, the designer has decided to have some fun with colour, splashing the most intense shades into an accessory capsule collection. Introducing Karl Kolor: a series of bags, minaudières, watches, scarves, glasses, shoes and toys in the brightest hues imaginable.

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Here you see me wearing some of his radiantly colourful pieces that cheerfully enhance the season’s looks. Proud to be a Karl Kid! Thanks for the feature in the new issue of KARL DAILY.

My look: Odina leather biker jacketiconRicci frill sleeveless dressicon, Bow feodora, Karl Kolor shopper and Melissa pumps, all by Karl LagerfeldMonocle gold-plated earrings iconby Maria Black, diamond ring by Vainard Fine Jewellery.

LoL, Sandra

Sandra Bauknecht in Karl lagerfeld's colourful collection

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Karl Lagerfeld Purple Tote

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Photos: © Sandra Bauknecht

Happy 1st Birthday, L’Officiel Switzerland!

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Happy Birthday to my baby, L’OFFICIEL Switzerland, and welcome to the big anniversary issue, our biggest one so far, filled with lots of S/S 2015 fashion, beauty, jewelry, travel and more! As my team and my humble self as editor-in-chief celebrate our first year on the market, we have prepared a truly super packed March Issue!

Also check out our second issue of HOMMES, with an exclusive interview with Carlos Leal BOTH ISSUES OUT TOMORROW! By the way, our subscribers had it already today in their mail box, to subscribe, please click HERE.

LoL, Sandra

Photo: Courtesy of L’Officiel Switzerland