La Perla’s First Haute Couture Show

La Perla Couture Show

When it comes to lingerie, I absolutely adore La Perla. Therefore I couldn’t have been more excited when I received the invitation to join the Italian lingerie brand’s first haute couture runway show for the S/S 2015 season, presented in the intimate salon setting of Paris’s Hôtel Salomon de Rothschild.

Bridging the gap between haute lingerie and ready-to-wear, Creative Director Emiliano Rinaldi created a collection that couldn’t have been more beautiful. Highlights were the precious allure of an “impossible lace”, exclusively revived from a pattern of the early 1900s by a master lacemaker from Calais or the evolution of iconic La Perla designs, incorporating feathers, crystals, metallic elements and pure gold thread that offer a fresh expression of its fundamental characteristics: silk and floral motifs embroidered using the “frastaglio” technique.


Famous models such as Izabel Goulart, Natasha Poly, Lindsey Wixson looked gorgeous on the runway but the model who closed the La Perla’s debut couture show was definitely the sexiest. At the age of 44, Naomi Campbell proved that she is even more seductive than her  fellow model colleagues that are half her age.


LoL, Sandra














Photos: Courtesy of La Perla

Show Your Undies

Sandra Bauknecht - #MyCalvins

Marketing genius Calvin Klein knows definitely the best way to sell underwear and to keep everyone busy. Get hot models and celebrities, such as Miranda Kerr and Nicole Richie, to pose in your product and post photos to Instagram. The so-called “show yours. #mycalvins” campaign, a riff on the label’s iconic 1981 commercials starring Brooke Shields, is an image-driven initiative which simultaneously taps into the power of the pop culture “selfie” phenomenon and the reach of key digital leaders.

Sandra Bauknecht-MyCalvins 6

Thanks Calvin Klein for my new undies, here is my share to the campaign! And now it is your turn to post…


LoL, Sandra


Sandra Bauknecht-MyCalvins 4

Sandra Bauknecht-MyCalvins 7

Amulette Necklace by Cartier
Photos: © Sandra Bauknecht

Mario Testino for Wolford


When I saw Wolford‘s new advertising campaign shot by no other than Mario Testino, I was really impressed. The Austrian hosiery brand lives clearly a new spirit. Testino, who is one of the world’s most influential photographers, creates images, that evoke the essence of an emotive, self-confident femininity that is sensual and aesthetic whilst being stylish and provocative.


LoL, Sandra





Photos: Courtesy of Wolford

Happy Valentine’s Day 2014

Valentine's Day 2014

Your secret weapon this Valentine’s is L’Agent, the new diffusion line from luxury British lingerie brand Agent Provocateur. Designed in collaboration with Monica and Penélope Cruz, expect playful underwear made to the same rigorous standards and with the same rich fabrics as the iconic mainline label.

Get the look: Esthar appliquéd lace and stretch-tulle underwired braicon, Esthar appliquéd lace and stretch-tulle briefsEsthar appliquéd lace and tulle apron iconand Esthar appliquéd lace and satin eyemask.

iconIn this outfit you will delight Mr Right all year around! Enjoy, ladies!

LoL, Sandra

Photos: Courtesy of Agent Provocateur

True Classics – Nostalgia for all Retro Fans


Are you a hopeless romantic? Then I have something for you.
Calida is launching a re-edition of their first lingerie set from 1941, a must for all retro fans. The nostalgic can houses the limited edition cute set of a lace-embellished tank top and matching French knickers. Available in white, pink and light blue for CHF 59.80 in Calida stores and online.

LoL, Sandra


Calida-2Photos: Courtesy of Calida and © Sandra Bauknecht

Guerlain Eau de Lingerie


I am in love with Guerlain‘s new fragrance launch, Eau de Lingerie, which is, as the name brings to mind, designed for fine underwear, delicate fabrics, as well as intimate and special occasions. The Eau de Toilette is part of the exclusive collection: Les Elixirs Charnels and available now for CHF 99.- (125ml).

“Close to the skin, in the very place where fragrance settles, our lingerie lies… and this inspired Guerlain to conceive of an innovative beauty ritual. A delicate new fragrance to spray onto lingerie, creating a special moment of sensuality in which women are invited to indulge…”


The fragrance can blend with any other scent and beautifully complements lingerie of every kind, leaving a light and subtle impression. Sensual and intimate, Eau de Lingerie is composed as a floral, powdery and musky scent. It contains notes of iris, rose, vanilla, sandalwood, white musk and ambrette.

To interpret the Elixirs Charnels collection, Guerlain entrusted Absolutely Pôm to create a limited edition of five pieces of fine lingerie. Available exclusively at the most prestigious Absolutely Pôm locations (see photos above).

LoL, Sandra

Photos: Courtesy of Guerlain and © Sandra Bauknecht

Merry & Naughty with Agent Provocateur


Agent Provocateur‘s F/W 2012 Soiree collection is glamorously gothic; each piece is rich in embellishment and adornment. Extravagant lace trims, heavy beading and intricate detailing are all abundant. I am sure that Santa Claus will be delighted to bring you those goodies…

Agent_Provocateur_XMAS2012-2CordeliahKimonoCORDELIYAH KIMONO

Absolutely stunning are two lace sets, ‘Cordeliyah’ and ‘Damira’, that both include a full length gown with a Victorian flare. ‘Cordeliyah’ is made in elegant navy silk and navy French Leavers lace, while ‘Damira’ is created in sweeping weightless black silk chiffon.

Agent_Provocateur_DamiraDamira_Agent_provocateurDAMIRA GOWN

Agent_provocateur_XMAS2012-3Danika2DanikaDANIKA PLAYSUIT & PASTIES

Who wouldn’t like to get tangled up in this mysteriously sexy Swarovski-encrusted playsuit ‘Danika’?! Delicate shimmering crystal chains romantically drape over your curves and the seductive stretch black taffeta straps give a sense of entrapment. Luxurious French cobweb lace detailing finish this decidedly dark look.

Discover the complete Soiree Premium collection now and receive free worldwide standard shipping until Dec. 4th by using the code ‘APGIFT’ at checkout.

LoL, Sandra

Photos: Courtesy of Agent Provocateur

A Bra-llelujah for Spanx!


Ladies, in case that you have had too much to eat during the last Christmas days and there is not so much hope that you will fit in your tight New Year’s Eve dress in a few days, I have the solution for you. Get SpanxHollywood’s celebrity slimming secret.
The seamless body shapers that smooth your figure in all the right places.

Founded in 2000 in Atlanta by the American Sara Blakely, Spanx gives you the opportunity to wow and still be able to breathe. There are many different styles to choose from for all sorts of problem areas. Spanx is available online here.


LoL, Sandra

Happy Birthday, Wolford!


This year, Wolford celebrates its 60th anniversary. To honour the event, the Austrian hosiery and lingerie brand is launching a gorgeous special edition set that is limited to only 350 worldwide with each individually numbered.
The collectable item, comprising of an all-in-one panty body combined with matching stockings (which can be worn separately), is made out of fine flower lace with embroidered blossoms and glittering Swarovski crystals. The exclusive anniversary pack has a great  `60s vibe to it, and remember lace is a must for F/W 2010.

Beyoncé Wolford

Beyoncé is wearing it already in her video for her new dance track „Why Don`t You Love Me?“ that shows the rising vintage trend par excellence.

Available for CHF 1590.- (£ 825.-) in Wolford boutiques in the beginning of October.

LoL, Sandra

Sassy Knickers of the Week


Remember your first sets of day-of-the week undies when you were a little child? I still have strong memories of being excited to pick out the correct one each morning. I am sure that many of you had the same experience. To relive your girlhood delight, Stella McCartney has these sassy knickers of the week for us adults. Every day is well taken care of with the seven silk-blend briefs with multicoloured floral embroidery that come in a stylish dressing-drawer style box. The set will look adorable in your bedroom boudoir or make a fabulous gift for a fellow fashionista. Available in black,white and light pink.

Get yourself organized! These knickers are a natural winner!

LoL, Sandra