Karamell

Recently a new kids concept store opened its doors in Zurich, KARAMELL. A true playground for the little ones (0-12 years) as well as for their moms. The brainchild behind it is no other than Sara Allerstorfer, who worked for 18 years at Switzerland’s renowned fashion magazine BOLERO as fashion editor and director. Through work, Sara and I have become friends and we always had a lot of fun when we travelled together, sharing a passion for Givenchy and being both working mums.

Sara and I working together during a shoot for BOLERO magazine in April 2011.

Sara has an expert eye when to comes to finding treasure from all over the world. Her store is filled with pieces that are produced in limited editions and in a sustainable way. The labels she carries come from all over the world, from Goteborg to Brooklyn to Tokyo and can only be found at KARAMELL in Zurich.

For us, she opened up about the challenges she encountered leaving her old job and how she feels today living her new dream.

You worked for 18 years as a fashion editor at BOLERO magazine. Why did you take the decision to leave such a «desirable» job and start something completely new?

The idea of my own store was a dream that I had already been dreaming for years. After my son’s birth, it was obvious for me that it would be a kids concept store because I could not find cool clothes for him in Zurich. And when he grew older, it even became worth. There were either clothes with allover prints in hideous colors, with tasteless motives or items in poor quality. Chains like H&M and Zara were no option at all, regarding their manufacturing process and quality.

And after 18 years in the print media world I needed a new challenge. Personally speaking, don’t be impressed by the «glamorous» fashion world. It is tough and not at all as glamorous as it sells itself via magazines and social media. All that glitters is not gold!

How long did it take you to get started?

To get KARAMELL on track took me one year. I had to find the right location, which is a challenge in Zurich; write a business plan; sort out financial matters; do research in kids fashion to find brands I liked and which are not distributed in Zurich yet; develop an interior concept, which then I realized with Virginia Maissen Interior Studio; go to fairs and showrooms for buying; etc.

What was your biggest challenge that you have encountered so far?

To have a good work-life-balance. To be a good mother and a good businesswoman.

What was the best moment you have experienced in your new environment?

When a customer came to the store and said: This is Instagram came true.

Once a little girl left her doll in the store. Several weeks later she came with her grandmother to pick it up. You should have seen her face. I have never seen such a happy little girl. You could almost touch the emotion she had in that moment, when I gave her back her beloved doll.

Do you think that your previous job as a fashion editor has helped you for your new task in terms of trends, contacts in the industry etc.?

Yes, absolutely. In the beginning it was not easy to convince brands to sell to me, as I did not have a physical store yet. I could not show any images, only talk about my concept and show moodboards. But I had my (good) name and credibility as a Fashion Director.

My expert eye helps me a lot in terms of trends. Sometimes I am a little bit too fashion forward for the kids world but luckily in the children’s universe fashion trends are not changing as quick as in the adult fashion business. It is also a lot more functionally and practically driven.

What is your favorite item in your store? Do you already have a bestseller?

I have three favorite items: The Jess Brown Rag Dolls, which are handmade from used clothes and old fabrics and therefore each one is unique. The sweaters and hoodies from ABC123me. The colors are amazing! And the jeans from East End Highlanders, a Japanese brand. Japanese are famous for the best denim in the world. I can only agree.

My bestseller so far is the tutu from Atsuyo&Akiko.

Would you do it again? 

This question is maybe too early to answer, as I have opened my store only 6 months ago. But I am very enthusiastic and excited about the project.

Thank you, Sara, for giving us this insight in your world!
I am so proud of you that you have dared to live your new dream and I am wishing you only the best!

KARAMELL is located at Seefeldstrasse 44, 8008 Zurich / Switzerland.
Phone: +41 44 558 25 19, E-mail:
Instagram: @karamellzurich

Opening hours
Monday to Wednesday 09.30 am – 5.30 pm
Thursday and Friday 10.00 am – 7.00 pm
Saturday 10.00 am – 5 pm

LoL, Sandra

Photos: Courtesy of Sara Allerstorfer / Karamell

The Greatest Barbie Collaboration Ever

Charlotte_olympia_x_Barbie

Life in plastic — it’s fantastic! British accessories designer Charlotte Olympia, known for her fun patterns and cheeky designs, brings our childhood dreams to life with this pink-tastic collection of clutches and shoes in collaboration with Barbie®.

Personally speaking, the greatest Barbie® collaboration ever!

LoL, Sandra

Barbie_Clutch

Vanina textured-leather box clutch

Barbie_olympia_shoesiconPomeline patent-leather and mesh sandals

Barbie_Sandals_Charlotte_Olympia_2

Barbie Girl platform sandals

Clutch_Barbie_Charlotte_Olympia

Barbie World Perspex box clutch
icon

Charlotte_Olympia_Barbie_Flats
iconKitty embroidered leopard-print velvet slippers
icon

Collection DollCollection doll

Charlotte-Olympia-Barbie-Doll

Photos: Courtesy of Mattel and Charlotte Olympia
icon

Exclusive Collection – Moschino & Barbie®

Moschino-Barbie-ca
Don’t miss the exclusive Moschino Barbie® and ready-to-wear capsule collection, launching today on Net-à-Portericon. For the Italian fashion house’s S/S 2015 show, creative director Jeremy Scott chose Barbie® as his stylish muse (for a previous post, click here please).

Barbie 1MOSCHINO + Barbie® doll

Barbie 2MOSCHINO + Barbie® doll
icon

Only 700 versions of this iconic doll have been produced and each one comes boxed alongside a selection of accessories, including a quilted backpack, sunglasses and a logo tee. Use the accompanying presentation stand to fully showcase her outfit.

Moschino_Barbie_collection2015

Along with this collector’s edition Barbie® doll comes an 8-piece RTW collection, which includes life-sized versions of some of the same pieces along with two Moschino Barbie® doll emblazoned t-shirts. I am loving it!

TO SHOP THE EXCLUSIVE COLLECTION, CLICK HERE PLEASE.
icon

LoL, Sandra

moschinobarbiec

Photos: Courtesy of Net-à-Porter

Happy Glamoween

Glamoween 2Happy Glamoween

Goth glam with a quirky twist – this Halloween we’re all about velvet, flowy 70’s dresses and fun accessories. H&M offers a great selection of dress-up pieces for adults and kids (see below):

Halloween_HM

4RD-Fashion-Halloween-Dress-Out-CPD-1Such a cute Halloween collection for kids at H&M.

Use Halloween as an excuse to bring out your inner glam goth. (Not to be confused with glam rock.) For inspiration, turn to fictional style icons like Morticia Addams, Jessica Lange in «American Horror Story: Coven» or Cher, Susan Sarandon and Michelle Pfeiffer in «The Witches of Eastwick».
Or just Cher, period.

HS Coven

Glamoween 1Michelle Pfeiffer, Susan Sarandon and Cher floating in style in «The Witches of Eastwick».

This season’s It-item – the 70’s maxi or midi dress – is the perfect hero of the glamoween look, and don’t forget to top it off with the perfect shade of “blood” red for lips and nails.

Happy Glamoween Deluxe 2015

If you are more opting for an investment in something you could wear all year, I recommend brands such as Balmain and Givenchy this season. They have great velvet dresses with that certain goth attitude that could be transformed with the right accessories into the perfect Halloween outfit. And then it is truly time for GLAMOWEEN!!!

Get the look: Feather and raccoon jacket and velvet ruffle midi dress, bothicon by Givenchy, satin belt by Balmainembroidered collaricon by Vivetta«Black Spider» hairbandicon by Caterina Capellidouble feather-embellished silk-trimmed leather tickler and iconMy Tie leather and silk-charmeuse cuffs, both by Kiki de Montparnasse and Horatio leather and jacquard platform sandals by Paul Andrew.
iconGlamore Lipstick – Virgin by Illamasqua.
icon

LoL, Sandra

Photo (Cover): Magnus Torsne, Styling: Emma Elwin
Photo «The Witches of Eastwick»: All Over Press
Stills: Courtesy of the Brands

Next Season’s Trend: Being Pregnant

Dolce & GabbanaDolce & Gabbana FW2015:6

Mother’s Day came early at Dolce & Gabbana’s F/W 2015 show, it was obviously another of the designer duo’s beautiful celebrations of the Italian family. The collection was simply titled “Viva la Mamma” and inspired by the woman who’s the heart of the family.

mfw-dolce-gabbana-28

Celebrating motherhood on so many levels, designers Domenico Dolce and Stefano Gabbana sent models down the runway with their babies and kids, including the perennial D&G muse, Bianca Balti, who is highly pregnant with her second child, to roaring applause. Being pregnant seems to be the next season’s trend, so ladies get ready!

Mama Dolce & gabbanaPieces Dolce & Gabbana FW2015

The collection on display matched the mother-loving theme: decidedly feminine dresses and skirts adorned with roses, lace and even embroidered doodles by their own nieces and nephews (in the same vein as Angelina Jolie’s wedding veil). Great news is that Moda Operandi is inviting you be to relive the magic with their newest trunkshow which includes all of our favorites, fresh off the runway!

Dolce Gabbana FW2015 Drawings

Whether you gravitated towards the children’s doodles or the roses – they now have it live. It is your chance to get your favorite pieces in your size and no wait list required!

TO PRE-ORDER THE DOLCE & GABBANA F/W 2015 COLLECTION, PLEASE CLICK HERE. icon
The trunkshow ends on March 16 at 10 am EDT.

LoL, Sandra

maartje

dolce-gabbana-fw15-mfw-runway-11

dolce-gabbana-fw15-mfw-runway-12

dolce-gabbana-fw15-mfw-runway-16

dolce-gabbana-fw15-mfw-runway-29

dolce-gabbana-fw15-mfw-runway-48

dolce-gabbana-fw15-mfw-runway-56

ddd

B_BuSefVIAA82W_

Photos: Courtesy of Dolce & Gabbana, Pietro D’Aprano/Getty Images and Moda Operandi

You Give Smiles

You Give Smiles - La Roche PosayYou Give Smiles 2Yougivesmiles-1

La Roche-Posay Switzerland supports a great fundraiser together with the Theodora Foundation and you can be part of it. All you have to do is post a selfie with your favorite product of the brand on Instagram with the hashtag #yougivesmiles or download directly to the La-Roche Posay homepage. For every picture posted until March 31, 2015, one Theodora artist will visit a sick child in the hospital and give him or her back a smile.

So whip out your smartphone, overcome your fear of selfless, grab your favorite La Roche-Posay product and join the fun. Don’t forget any participation conjures a smile on a child’s face!

Sandra Bauknecht - La Roche Posay _Selfie Charity

Here you see mine! I love their Eau Thermale that delivers the freshness of spring water to your face every time you need it during the day! And one tip, it makes your makeup last longer if you spray it after your application in the morning…

LoL, Sandra

Photos: Courtesy of La Roche-Posay and © Sandra Bauknecht

Barbie Lagerfeld

Barbie+Karl Lagerfeld

Tata! Here are the first pics of of the highly-­anticipated collector toy, Barbie Lagerfeld, a collaboration between Mattel, Inc. and KARL LAGERFELD.

Taking inspiration from the the designer’s signature style, Barbie Lagerfeld is dressed in his likeness with accents taken from the real KARL LAGERFELD line. Borrowing from Karl’s iconic silhouette, the doll wears a tailored black jacket, white high-collared men’s shirt with French cuffs and black satin cravat finished off with fitted black jeans featuring the iconic all-over head print. The exclusive doll is adorned in accessories that include black fingerless gloves, sunglasses, black ankle boots and a leather purse with silver metallic accents.

Barbie Lagerfeld_KARLsketch

The worldwide launch is set for Monday, September 29, 2014 during Paris Fashion Week. The Platinum-label Barbie Lagerfeld doll will be available in limited quantities (only 999 dolls will be produced) for approximately $200 USD or €200 Euro through exclusive retail channels including; NET-A-PORTERicon, select KARL LAGERFELD retail stores, TheBarbieCollection.com, and Colette in Paris.

LoL, Sandra

Barbie Lagerfeld_CloseUp

Barbie Lagerfeld_Full

Photos: Courtesy of Karl Lagerfeld and Mattel, Inc.

Lanvin Petite

md_514000

Infused with Jeanne Lanvin‘s timeless modernity and inspired by her daughter Marguerite, LANVIN PETITE reawakens the house’s roots to highlight signature styles in luxurious materials for kids. Debuting in 2011 and just as covetable as the main line, LANVIN PETITE is full of life and charm, opening up the Lanvin universe to mini fashionistas everywhere with the mantra ‘cultivating good taste starts young.’ Ruffles, flowers, hearts and glitter pave the way to S/S 2014.

Shop the collection for little girls with couture tastes right from the start hereicon.

LoL, Sandra

Lanvin Petite Clotes

Photos: Courtesy of Lanvin

My Cosy Cottage

My_Cosy_Cottage

Which child doesn’t dream of owning its own home? Thanks to MY COSY COTTAGE, this wish can come true, your little one can have his or her little villa in the garden.

Jutta von Braunmühl, founder and mother of three, had the idea a few years ago when she was looking for playhouses. Today, she offers in her showroom in Munich fairytale children’s handcrafted wooden cottages and little houses made to order.

Great news is that MY COSY COTTAGE is now exclusively available at KIDS DESIGN LAKESIDE in Switzerland.

Swedish

My Swedish Cottage

Kinder-Haus

My Grand Victorian Cottage

Lakeside-Stanglwirt

My Little Stanglwirt, inspired by the famous eponymous 5 star hotel in Austria. Have a look at this previous post where I am standing in front of this cute playhouse in Kitzbuehel.

LoL, Sandra

Stanglwirt

Photos: Courtesy of My Cosy Cottage

Charity Project: Ladurée and Uniqlo

Uniqlo_laduree-3

Ladurée has joined the famous Japanese brand Uniqlo for an amazing charity project. From this uber-cute collaboration, emerges a mini collection of T-shirts very “Ladurée”, for women, teenagers and young girls. A part of the profits will be donated to a Japanese charity organization to help the children victims of the tsunami that shook Japan.

Now in stores at Uniqlo boutiques only, Paris, New York, London, Tokyo. You can also shop those cuties online here. (If you are not living in the US, I recommend ordering via myus.com).

LoL, Sandra

Laduree_Uniqlo_must_Haves

Ladurée-Uniqlo-T-shirt-corner-tokio

Uniqlo_Laduree

Uniqlo_Laduree-2

Photos: Courtesy of Ladurée and Uniqlo