L’Oréal Paris x Isabel Marant

Great news for all beauty addicts and fashion lovers around the globe, this month Isabel Marant, the queen of effortless Parisian chic, is launching a make-up collection with L’Oréal Paris. Five multi-purpose products in a range of perfect shades, the line is ideal for creating the insouciant, pared-back look Marant’s customers adore. Below, take a first look at the products as the designer gives us an insight about the process behind creating the collection, and how the partnership came about.

With Isabel Marant – the queen of effortless Parisian chic

L’ORÉAL X ISABEL MARANT – WANTED: ONE COLLECTION OF EFFORTLESS PARISIAN ALLURE

For your first ever makeup collection, what did you want to bring to women?
Exactly what I want in my makeup bag. The essential products for every day, for life on-the-go. I approached this makeup collection in the same way I design my ready-to-wear collections: to be wearable anytime, anywhere. For me, Parisian cool style is not about social media perfection, it is a natural elegance: Super-natural for day then statement updates for night with a dark eye or a bright red lip. But never both at the same time. And always worn with a slight offbeat edge. Imperfection has a charm all its own. A makeup embracing your own personality.

This collaboration is Paris meets the Wild West, what inspires you about that era?
I love the myth of the Wild West. That borderless way of life, eyeing new horizons and feeling the endless possibilities of adventure. The way our culture is today. This modern reinterpretation of the West has been a theme of my fashion collections. The wildness of that era, the exploration, the rebelliousness… it is a continuous inspiration to me.

Why on-the-go makeup products?
For this collection, the question I asked myself was the same as when I design clothes: “what do I want to wear? What do I need that I don’t already have?” And the answer is makeup that’s effortless because we’re all on the go. Who goes back at home to change after a long day of work? I wanted to create products that are practical, fast on the draw! That can be applied on the go. Products that are small enough to take with you anywhere, any time. And also what was important to me was that each of these is multi-purposed. Easy to use and easy to take with you anywhere.

How did you decide what you wanted to include as essentials?
For me, every day makeup should be about wearing just one thing. One brush of mascara or a touch of lipstick or a little shadow. To create this collection, started with those three products. Then, the addition is a bit of color on the cheeks. The look I envision is makeup without trying, slightly undone. Easy natural elegance.

What influenced which colors you wanted?
For this collection, I had in mind colors “hors du temps”, timeless. The sought after Parisian look of today with a modern feel. We have three red lipsticks for that modern women can dress up with.

Isabel Marant F/W 2018

What inspired the L’Oréal Paris x Isabel Marant graphic aesthetic?
The inspiration is my Fall Winter 18 Collection, which is cowboyish: The “Wanted Posters” from the Wild West that we have reinterpreted in a modern way. And Black on white is the signature!

With each product emblazoned with either to SMILE, to SHINE, to AMAZE… is the message to wear makeup with confidence?
Absolutely. For me, that’s the difference between embracing first the woman, her personality, rather than the makeup first. It is very important to me. Those sentences are a lift me up to women using my products. And it is also a small touch of humour. We had fun in thinking about those sentences.

Let’s talk about each essential.
SMILE – You’re known for your smile – what is lipstick to a smile?
I love red lipstick: Beautiful alone, lipstick can even be more powerful with a smile! We’ve created 7 Isabel Marant shades for Color Riche, 2 nudes, for a bare lip look, 3 different reds for that bold lips you spot brightening a grey day on the Paris streets, and two deeper plum shades.

WANTED – Why a double-duty translucent mascara?
This transparent mascara is very natural but in the same time very sexy and you can also use it to tame your brows. Transparent, it suits every lash color, and gives a very natural, ‘wet’ look – a dewy, just emerged from water finish – that works on everyone. I love it.

SMOKE – When and where do you rock a smoky eye?
I’l l create a smoldering smoky eye to go out. The handy pocket shadow combines matte black for the smokiness with a beautiful iridescent black, blended with chromatic emerald and blue shimmer to add depth and intrigue to any eye color. Smudge on with your fingertips for a nonchalant Paris night.

AMAZE – When do you most need or use a cheek tint?
At the final stage of a show, when all the final touches being placed start showing up. When you just need a most subtle touch of color and light on the face. What’s genius about this cheek tint is that the formula adapts to your skin’s natural coloring.

SHINE – How does this highlighter reintroduce shine?
This is the light to detract any shadows or dullness. It’s a flattering, anytime highlighter that puts women in their best light. A multi-purpose cream that turns into a powder on skin, to blur imperfections while it subtly highlights.

What did you learn in the L’Oréal Paris labs that you didn’t know before about makeup?
So much. There’s a level of technology involved in the colors and in the textures. For example, AMAZE really amazed me! A formula that responds to the pH of your skin!

You’re the epitome of the natural look, how does this new capsule collection achieve that effortless result?
I would say understated not overdone. We’ve made the tones and the shades for natural looks – that take a nude lipstick, transparent mascara, a cheek tint for a flush that looks healthy and natural.

WANTED: WHEN THE WILD WEST HITS PARIS

How is the spirit of the Wild West captured in the campaign?
The Wild West comes to the Paris of today. So, of course the first shot is a woman on horseback. You see these strong women who dare to kick up dust, stand tall and prepare to duel in the City of Lights. These heroines will not stand for the status quo. The world is theirs – and they know it.

What made you decide – “Women on horseback!”
It was inspired by my Ready to Wear Fall 18 Collection. Uninterrupted horizons and low skies were the unseen backdrop for my silhouettes that inspired me. It’s such a powerful image, the rider on horseback. I enjoy rewriting the myth of the Wild West, the Wild West in Paris. These are heroines in their own right, not a cowboy in sight.

Is the Isabel Marant woman a loner or part of a bigger gang?
I don’t like the idea to put people in boxes. But I see my “girl” as an independent-minded woman shaping her own paths – yet joining up with other women to travel stretches of road at a time together.

Isabel Marant’s F/W 2018 campaign was photographed by Juergen Teller.

WANTED: A SHARED FORCE OF FEMININITY

What are the 3 values distinct to the Isabel Marant brand?
Sincerity, pioneering spirit, joy.

What is self-worth to you?
It’s self-respect, having an inner voice that speaks up for yourself, not down. Being yourself without letting the others change your point of view.

When did you first hear “Worth It”?
“Je le bien” I remember hearing as a teenager. It stood out at the time, but it must have resonated, even as a tomboy teenager raiding her dad’s wardrobe and not subscribing to the feminine ideals of the time.

What does “Worth it” bring to mind today?
It makes me think of women having to take ownership of their identities and choose their own path. Unfortunately, it is still not the case everywhere in the world.

Why L’Oréal Paris & Isabel Marant?
I love dressing women all around the world, in all their diversity – with a vision of femininity that I share with L’Oréal Paris. I like to give women the confidence to express themselves freely.

Both represent facets of the Parisian look, how would you describe French style in a few words?
French style is style. It’s somewhat hard to define the Parisian look. It is a carefree nonchalance, without trying just simply elegant, not pretentious. I think my style is really Parisian.

How do both you, and L’Oréal Paris champion women?
Giving each woman the freedom to be whoever she wants to be.

How do you define beauty?
Beauty is embracing yourself, it adds confidence.

WANTED: ONE SELF-MADE DESIGNER

How did your journey to a most wanted fashion designer begin?
I was actually going to study economics, but then because I couldn’t find the kind-of clothes I wanted to wear in the shops, I started making them myself. And that’s how the label first began.

Over 24 years as creative head of your label, what are your greatest triumphs?
I’d say one of the things I love most is seeing someone on the street wearing one of my designs from years ago. Seeing a pair of boots or a dress, be loved and worn for seasons. That to me is the greatest triumph.

Known for her conic heels: Lileas ruched leather ankle boots for F/W 2018icon

As a fashion designer, everybody wants more of you, how do you deal with fame?
I don’t see myself as famous. I’m not recognized all the time and luckily in Paris, people are mostly discreet, they want to play it cool and that’s great with me.

Your designs have a very distinctive Parisian signature, how do you describe it?
Effortless, free. A silhouette that speaks of self-affirmation and individuality with an art of contrast. Tomboyish but sexy.

What drives you to stay independent?
I always had creative freedom since I was young and that is never going to change. Freedom is everything to me.

You’ve said before what you do isn’t about fashion, rather “getting dressed.” How does that ethos translate into this beauty collection?
This collection is about getting ready: getting ready for a special day or getting ready for a party, the essentials to have always in your bag but still embracing yourself. Essentials that aren’t about creating an entirely new look but giving elegance to the look you have.

What makes Parisian style so desired by the world?
This is a question I’m often asked. I think Parisians are known for not overdoing their style, for having discreet elegance. Just having that little touch of charm. That’s said, French don’t look to work on their style but in fact they do!

WANTED: THE WOMAN BEHIND THE DESIGNER

How do you feel about your reflection?
I am happy with who I am and I am not afraid of time passing. I see the movement of time. I see aging as a beautiful thing that does not need to be changed and I do things for myself, to keep my mind and my body healthy. I’m very happy to be here, doing what I do.

Why such social media discretion?
I lead a full life, I’m a busy working woman. I cannot spend my time on social media because I don’t have time. But I am curious about what customers have to say about the brand. In the past, it was difficult to get feedback and get customers points of views.

Agnès Varda and her historical alter ego in her most recent movie.

Who’s your superhero?
Agnès Varda, one of the only female film Directors of the New Wave. I like what she represents for the French cinema, and what she has made smoothly for the feminist cause.

Do you see yourself as feminist?
I am not a feminist as a militant but rather in the way that equality is so rooted in me that I do not really think about people’s gender when I think of them. A majority of women work in my company, but this was never thought-out and I don’t make a political statement of it, they were just the best persons, the right moment.

If you could live in any other decade, which one would it be?
In the Wild West of the 19 th Century. 

What would you say to your younger self?
Stand up for yourself. Trust your voice. And don’t listen to anyone else. Follow your own path.

What is your mantra? Favorite quote?
Less is more.

One makeup product that you couldn’t live without?
A beautiful red lipstick which galvanizes when you are a little bit down.

Indians or cowboys?
I love the culture, the history and the myths surrounding both. Indians and cowgirls you mean?!

AVAILABLE NOW ONLY AND EXCLUSIVE AT MANOR IN SWITZERLAND.

HIGHLIGHTER: CHF 14.90
BROW MASCARA: CHF 16.90
LIP GLOSS: CHF 15.90
LIP STICK : CHF 21.90

TO SHOP ISABEL MARANT PRÊT-À-PORTER AND ACCESSORIES, CLICK HERE PLEASE.
icon

LoL, Sandra

Photos: Courtesy of L’Oréal Paris and © Sandra Bauknecht

M∙A∙C Jeremy Scott Limited Collection

Hailed as one of fashion’s rebels, Jeremy Scott creates decadent high fashion from American cultural obsessions. With a fanatical following of pop music’s biggest icons, the irreverent designer provokes and pushes into fashion’s outer limits. Scott’s collection for M·A·C introduces manic colour for eyes, lips and cheeks specially packaged in cheeky tribute to the days of mixtapes, boomboxes, new music and unhinged creative expression taking root on city streets.

What is your relationship with M·A·C and how did you choose M·A·C to partner with?
M·A·C has been my partner for creating the looks for my shows for so many years. They’ve been a wonderful partner whose support has helped me to create my own vision in so many different endeavors. M·A·C has not only supported my designs from a cosmetic perspective, but they’ve helped to bring my documentary to life, and their philanthropic efforts separate them from any other brand. M·A·C is really the makeup that’s used by professionals and comes from the origins of high fashion – the purest connection to fashion of any other makeup company. M·A·C is the real deal.

What is the inspiration behind your M·A·C collaboration?
Music is a constant in my life. When I’m prepping for my show or dressing a pop star for her tour, I put music on and we use it as a muse to bring these different images and visions to life. I thought I could take this idea of taking a makeup palette and turning it into a boom box, cassette, and CD and it would pay homage to music which I find so important. We created these pieces with the outer packaging box just like it. It doesn’t look like a makeup packaging box and,I think that’s the purist expression of my creativity right now. So much of my outlook on fashion and beauty is about what I do, the humor I have and the way I see things and how I alter them and blur these lines. I can’t wait to share this collection with the world.

Model Jasmine Sanders backstage at Jeremy Scott’s S/S 2018 show

What does makeup mean to you and how does it affect fashion?
Makeup is such a big tool for creating and fulfilling my life’s work. Models walking down the runway is a silent film showcasing my designs. Makeup captures the mood that I’m trying to express and helps me with the message. It’s a great way to change your mood. Putting on a bright lipstick or a bold smoky eye can impact a look so drastically. Pairing a statement makeup look can turn simple jeans and a T-shirt into a totally different look. There are many men around me that inspire me and many women that inspire me to see different things in my designs. It’s really important to let people interpret my work in their own way.
I put it out there as a proposal with my own inspirations behind it. It’s for everybody else to take and process it for it to become theirs. I love that different people can perceive my designs in different ways. For both beauty and fashion, I would encourage everyone to follow your own instinct. If you feel beautiful using a certain lipstick or colour or texture, that’s where you’re going to experience the triumph of the individual. Confidence is true beauty.

What defines beauty to you?
There is so much versatility in makeup. During a certain period of time it creates a different expression or emotion and goes even beyond what apparel can achieve. As a designer, I tell my story through my fashion shows. The models are silent, so we use the lighting, the makeup and the music of the soundtrack to bring it to life in the moment. It’s the moment I’m trying to capture for the viewers and want them to stay in it for as long as possible.
I really hope that this collection with M·A·C invites new customers to both M·A·C and Jeremy Scott. There are so many more people that we have to touch and think people can find themselves through the excitement and a part of the world that I created with M·A·C.

Karlie Kloss on the Jeremy Scott S/S 2018 runway

What do you predict will be the main trends of 2018?
Honestly, when I look at makeup I think of it as something that is so individual. It is really time for the person wearing it to be themselves. There are endless styles, tastes and opinionsthat you can tune into. This collection with M·A·C, undoubtedly has opened more people to be a part of my fashion world and to experience this expression. Fashion and beauty to me is so much more exciting than an “inor an out list.” People should follow their instincts, bold, fun, or personal.

What are some of your fashion tips for the everyday and for the runway?
I think fashion is so amazing because it’s so individual. Everyone has different body parts that they want to be shown or love to see. Fashion is about dressing for the things you find beautiful in a way you feel confident. Even when I’m doing a show, I’m constantly trying to find the right outfit for the model to convey and characterize the look. All of these beautiful women and personalities, it’s so fun to match them to particular pieces. It can really create a moment that is so individual just by the way that she carries the clothes and how it speaks to their reality.

Gigi Hadid on the Jeremy Scott S/S 2018 runway

Please describe the Jeremy Scott woman!
The Jeremy Scott woman is always musically involved. She’s the one that’s on stage at the concert, or she could be backstage. She could be the lead singer or a fan with the enthusiasm of a girl going to her first concert. Music is a constant inwho the Jeremy Scott girl is.

What is one motto that you choose to live by?
I guess it’s really to never wait for yourself. There was a time period when I was first starting out and I would tell myself things like “that’s for later when you have more success.” I would think that I needed to give it more time or that I wasn’t just ready for it yet. I recently came to realize that everyone needs to live their life in all of its capacities and not wait for your ideas. I constantly remind myself of that. It’s the right time to stretch out of your comfort zone and embrace the fear that comes with the unknown.

What is your favourite item in your collection with M·A·C?
If I really have to pick, I would choose the boombox which is my M·A·C Jeremy Scott Lo-Fi / Eye Shadow x 29. It’s so strong and bold withall of the different colours. It really makes a statement. It truly suits all of the different beauties who love and wear my clothes. Everyone’s skin colour is different and everyone’s personality is so unique. I wanted my products to represent many different moments and didn’t want to leave any of my beauties out. I wanted this collection to offer out diversity and versatility and what we created allows me to put my arms around so many people.

FUTURE EMOTION / LIP X 9
LIVING IN STERE: WARM NUDE (MATTE)
VIOLETTA: BRIGHT COOL PURPLE (AMPLIFIED)
WILD MEMORIES: WARM INTENSE RED (MATTE)
BREATHING FIRE: BRIGHT WARM PINK (MATTE)
NIGHT CLUB SCHOOL: DEEP WINE (AMPLIFIED)
CARMINE ROUGE: COOL DEEP RED (MATTE)
DIGGING IT: DEEP DUSTY BROWN (MATTE)
MORANGE: LOUDMOUTH ORANGE (AMPLIFIED)
HAPPY SONG: MID-TONE ROSY PINK (MATTE)
CHF 49.00 


ACOUSTICA / CHEEK X 3
HEAVEN IN YOUR SMILE IRIDESCENT POWDER: PALE FROSTY HIGHLIGHT (FROST)
ACOUSTICA BRONZING POWDER: WARM BROWN (MATTE)
WALL OF DESIRE POWDER BLUSH: MID-TONE PINK (SATIN)
CHF 49.00 

LO-FI / EYE SHADOW X 29
LO-FI: SOFT BEIGE WITH GOLD SHIMMER (SATIN)
CREATIVE COPPER: PEACHY GOLD WITH SHIMMER (LUSTRE)
BITE THE BEAT: MID-TONE WARM BROWN (MATTE)
ENDLESS FREQUENCY: MID-TONE PEACH (MATTE)
DISCO THERAPY: BRIGHT MUTED ORANGE (MATTE)
SUPERIOR SOUND: SOFT CREAMY PINK (FROST)
HAPPY SONG: BUBBLEGUM PINK (SATIN)
BIRD’S EYE VIEW: BRIGHT FUCHSIA PINK (SATIN)
WALKING HEARTBEATS: MID-TONE RED (MATTE)
VACATION SPEED ZONE: DEEP PLUM WITH RED PEARL (VLXP)
GHOST STORY: CREAMY WHITE WITH ICY SHIMMER (FROST)
MORNING TICKET: SILVER METALLIC FROST (VLXP)
US DANCE REMIX: FROSTY COOL GUNMETAL (VLXP)
SUBTLY ELEGANT: MUTED PALE GREY (MATTE)
BONUS TRACK: WARM BROWN WITH SILVER SPARKLE (FROST)
BEAUTIFULLY CHARRED: MID-TONE BROWN WITH GOLD SHIMMER (FROST)
RAVEN EYED: TRUE BLACK (MATTE)
VIDEO EMOTIONS: BLACK PURPLE (MATTE)
MEMORIES OF SPACE: BRIGHT TRUE YELLOW (MATTE)
REMIXOLOGY: MUTED LIME GREEN (MATTE)
BEATALLICA: DEEP FOREST GREEN (MATTE)
SYNTHESEYES: PALE MINT GREEN (SATIN)
OLDIE BUT GOODIE: LIGHT SEA FOAM (MATTE)
POWERFUL PERFORMANCE: AQUAMARINE BLUE (SATIN)
AT THE TURNTABLE: SKY BLUE (MATTE)
ELECTRIC EEL: BRIGHT BLUE WITH SHIMMER (FROST)
SHE’S A MACHINE: LAVENDER WITH SHIMMER (FROST)
JAM SESSION: BRIGHT LILAC (SATIN)
NEW WAVE MIX: BRIGHT VIOLET PURPLE (MATTE)
CHF 148.00

Exclusively available at selected M·A·C Manor Counters and M·A·C Store Lucerne & Zurich and at www.maccosmetics.ch from today!

LoL, Sandra

Photos: Courtesy of MAC Cosmetics
#MACJeremyScott

Longchamp by Shayne Oliver

Momentum and possibility, movement and progression have always been the forces behind Shayne Oliver’s vision, driving the artistic direction of his collections and collaborations. These elements have informed Oliver’s overall point of view, which he brings to his new collaboration with Longchamp. The founder of New York-based cult menswear label HOOD BY AIR joined forces with the luxury French leather goods and fashion house, Longchamp, to develop an inventive capsule collection of travel accessories and ready-to-wear that merges the distinct creative spirit of both collaborators.


Taking the concept of travel gear into a new era, the collection Longchamp by Shayne Oliver merges Longchamp’s history of craftsmanship and French elegance with Oliver’s transformative aesthetic, resulting in a dynamic offering for both men and women. The collection includes leather goods, footwear, ready-to-wear and garment bags, as well as a new iteration of Longchamp’s iconic Le Pliage® tote, reimagined by Oliver.

«I really like the idea of working with brands that are masters of their craftOliver shared. «Longchamp has a prestigious history of providing luxury travel essentials with expert craftsmanship. It made total sense to work with them on my first all accessories project

Throughout the collection, proportions are challenged and silhouettes are altered, disrupting the preconceptions of modern day travel. Travel takes on a new art form, underscored by unwavering freedom and temporal mobility. «While this is not the first collaboration for Longchamp or Shayne Oliver, it was a particularly energizing experience to work with Shayne in order to offer an unexpected collection to our customers,» said Longchamp Artistic Director and granddaughter of the founder, Sophie Delafontaine. «Designing Longchamp product through Shayne’s lens was an exciting challenge that allowed us to create product that is truly original.»

Sophie Delafontaine and Shayne Oliver

ABOUT SHAYNE OLIVER

Trinidad and Brooklyn raised, Shayne Oliver is the founder of the creative cult label Hood by Airicon based in New York City. Oliver’s interest in fashion and experimentation began at an early age where he founded the HBA creative collective in an underground warehouse dance community that subsequently emerged as a major fashion house in 2013. After exponential success and collaborations with the brand, Oliver decided to expand his vision by guest designing at major fashion houses under the legacy series A.S.S.O. (As Seen by Shayne Oliver) in order to promote his core concepts of individuality, high/low juxtaposition and expression. 2018 sees A.S.S.O.’s major collaboration with French luxury fashion brand, Longchamp, in a redesign of the capsule. The A.S.S.O. series will continue to work with designers who are considered Masters of Craft in their industries. These partnerships will propel conceptions of Oliver while paying homage to the brands’ heritage and legacies.

 As a designer, how did this collaboration with Longchamp enrich your personal point of view? 

I like to challenge myself and do things that are unconventional, I think that can be very liberating. I liked how this project had a strong sense of heritage and a different perspective that was based in people’s everyday lives. I was inspired by this. For me, living in New York, Longchamp is part of the, dare I say, streetwear, because a lot of people own Longchamp bags. It has a language that feels very organic to me. 

New York is my home and it will always be what I am inspired but Paris is fashion. 

How did this collaboration with Longchamp come about? 

The first thing that interested me about the project was the garment bag and from there, and I began to think about how travel influenced me in my own collections from the past. I came to think about the travel ties that we did for my previous brand HOOD BY AIR. (HBA) and bringing that into the language of Longchamp via the graphic. 

What do the graphics symbolize? 

HIATUS means ‘a gap’ or ‘a break’. The HIATUS logo relates to the period when we began working on this collaboration, at the time it was very important that I took a break. It was specifically the right time for this collaboration to happen so I feel like it was a great way of speaking about what was going on in my life – about needing to take a hiatus from the project I was working on and focusing on where I was heading, which is this new project ‘by Shayne Oliver’ – a series of collaborations with brands that have great heritage and renowned craftsmanship and putting my own spin on it. 

These bags are meant for the realness of life, it is less about having it be logos. 

This capsule collection brings some interesting styles, what inspired them? 

The collection is made to be used in multiple different ways, it is multipurpose. This multi-functionality is how I like to live my life in general and so I tried to make that as much a part of this as possible. 

SLING BAG 

For one, a lot of things that were happening to me at the time that involved healing, including physically being injured. We used the idea of an arm sling, like a sling you use when you are healing yourself, and turned it into a bag but it can still be used both ways. 

DOUBLE LE PLIAGE® 

This came from the idea of having a bag that was more personal and having one bag that was more business. You know which side you are using by the graphic on the front. The HIATUS side is meant for having fun and the other is more business. I was trying to make the Le Pliage® consistent with this idea of the new world. 

T-SHIRT 

We introduced a t-shirt style for the collaboration that speaks to the usage of the Longchamp graphic. I felt like it was important for that to be printed on a t-shirt as part of this new aesthetic for the collaboration. We then added the handles from the iconic Le Pliage® so it is branded in a way that mixes the new idea of branding and the old idea of branding. 

Longchamp By Shayne Oliver will launch at select Longchamp stores including the Longchamp Soho store in the US and on Longchamp.com before rolling out to Longchamp stores internationally in early May 2018.

LoL, Sandra

Photos: Courtesy of Longchamp

NZZ am Sonntag Best Dressed List


Past weekend, NZZ am Sonntag published their curated list of the 50 best dressed, most stylish people of Switzerland and I was voted among them. Thanks a lot to the jury!

I share position 20 with Jacques Herzog, the famous architect of Herzog & de Meuron, who are known for their long-standing collaboration on architectural and fashion projects with Miuccia Prada among others. To find out more who has been included, and for more photos and interviews (unfortunately in German), visit bellevue.nzz.ch.

LoL, Sandra

Photos: © Sandra Bauknecht, via NZZ am Sonntag

M∙A∙C x Jade Jagger

British jewelry designer and daughter of Mick Jagger, Jade Jagger brings her gemstone proclivities and free-spirited sensibilities to a collection for M·A·C. In tribute to her rock ‘n’ roll heritage, Jagger shares all the lustre of her eclectic lifestyle with pearlescent Mineralize Lipsticks, Eye Shadows, Blushes and Skinfinish. Jewel tones and deep golds take on all the cool glamour of the designer’s vision. Below she tells us a little bit more about her inspiration:

Jade Jagger

Jade, can you share with us your inspiration for the collection?
Maybe I’m not quite as young and adventurous as my daughters are with makeup, but my inspiration speaks truly to the gold tones since they suit everyone and are universally accepted no matter the time of the day. I love the lipsticks and the eye shadow palettes because the application is so buildable. I can go quite natural during the day and while I’m in the car going to an event at night I can use that same lipstick or palette to create a more defined or daring look. The jewel-like tones and reflective pigments in my M∙A∙C collection were inspired by the precious stones used in my jewellery designs. 

Georgia May Jagger, Jade Jagger, Lizzy Jagger

Who is Jade Jagger and who are her role models/strongest influences?
Jade Jagger is a mother and a designer and a strong willed and sexy person to me. I’m influenced by so many things in the world and we are so fortunate to be alive. Different points in nature and the insurgence of cultures really brings indigenous beauty to the forefront of my mind. I love getting inspiration from modern people and architecture and studying the simple things like the shape of a leaf or the colour of the sky. Finding influence in these ways has always been a big part of me. It’s so hard to remember everything that I’ve been inspired by but Andy Warhol played a huge part since he was so intimate with his work yet itappealed to such a huge culture.

The beautiful end result of the collaboration

How was the creative process with M∙A∙C and what was the key concept you wanted to deliver?
The creative process with M∙A∙C was nothing short of amazing. Everyone was so creative, inspiring, and kind hearted, really making sure to take my visions and bring them to fruition. I really had to understand that there was an entire process to learn when it comes to creating a makeup line and deciding on what the packaging would look like. It was great to have creativeliberty and really make something that I feel so proud of.

Rings from Jade Jaggers’ Neverending Collection

What are the similarities and differences in launching this collection and designing your pieces?
Designing my jewellery pieces is quite similar to developing my collection with M∙A∙C when it came to gathering ideas and understanding the needs and the wants. The main difference that I found, was with my M∙A∙C collaboration, we are creating so many products that are being launched as a collection. There needs to be elements that connect each piece to one another and create this comprehensive makeup story that we are trying to tell. When it comes to my jewellery designs, I’m not necessarily looking at it as a collection, but rather I make a lot of unique one-off pieces that create individual stories of their own.

Jade Jagger sketching

How do you keep your designs refreshing and unique?
Each year we go through a regeneration process. We get influence by bringing all of these different experiences together whether the basis is architecture or the garden, I’m able to determine these new concepts based on everything I’m exposed to. I’m always keeping notes and doing sketches, so delivering unique pieces is a stable yet growing and organic process.

Thank you, Jade, for this insight!
Let’s know have a closet look on the make-up collection itself:

BURNING LIGHTS MINERALIZE EYESHADOW X 4, CHF 66.00 (LIMITED EDITION)

NANO NUDE Soft beige
SUEDE Mid-tone bronze
SPACE Dark olive brown
JUNGLE GREEN Dark green


GOLDEN SHINE MINERALIZE EYESHADOW X 4, CHF 66.00 (LIMITED EDITION)

CHAMPAGNE Soft champagne gold
ROSE Rose gold
GOLDEN Bright copper
BROWN Deep reddish brown

MINERALIZE RICH LIPSTICK, CHF 36.00 CAD (LIMITED EDITION)

OPAL BEACH Soft peach nude
SUNSET PEARL Mid-tone rosy brown
ROLLING RED Pinkish red

MINERALIZE BLUSH, CHF 35.00 (LIMITED EDITION)

MOON SHIMMER Soft peach with brown
PERFECT BRONZE Rose with brown

MINERALIZE SKINFINISH, CHF 41.00 (LIMITED EDITION)

SATIN SHIMMER Deep brown with gold pearl

The collection is exclusively available online.

LoL, Sandra

Photos: Courtesy of MAC Cosmetics, © Pamela Berkovic, © Robert St Sparks, © Robery Astley Sparke – #MACJadeJagger

Aerin Tuberose Collection

You know it is Christmas when a beautiful jewelry box arrives at your doorstep filled with two amazing new fragrances and a handwritten note by Aerin Lauder.

The new AERIN Tuberose collection is dedicated to one of my favorite flowers, the tuberose that imparts two different fragrances depending on when it is harvested—a dewy femininity at dawn, and a rich intoxicating fragrance at dusk.

The new duo of scents aims to capture the different personalities of this incredible flower with two fragrances, luminous Tuberose Le Jour and sensual Tuberose Le Soir. These scents can be worn to suit different moods, occasions, and times of day.

Tuberose Le Jour Eau de Parfumicon

With the first spritz, you’ll immediately notice the sweet notes of Orange Blossom and Neroli before the fresh scent evolves into a floral heart of Indian Tuberose and Jasmine. Cedar and Cashmere Wood rounds it off nicely while adding just the right amount of warmth.

Tuberose Le Soir Eau de Parfum
icon

This one is a slightly darker, more powdery version of the label’s Tuberose Le Jour scent. It opens with sweet notes of Mandarin Orange rounded out by a heart of Bergamot Tuberose and Ylang-Ylang. It closes with a warm base of Vanilla, Sandalwood and Amber.

Aerin, why did you create two fragrances—Tuberose Le Jour and Tuberose Le Soir—instead of one?

In India, the Tuberose is known as Rajanigandha, which translates as “fragrant at night.” Depending on the time of day, the Tuberose gives different scent impressions: dewy femininity at dawn, and a rich intoxicating fragrance at dusk. We wanted to capture the beauty of Tuberose in its entirety with two scents that embody its differing personalities. Together the fragrances tell the complete story of this incredible bloom.

What type of woman did you have in mind when creating these fragrances?

The Tuberose Collection is for the modern woman—feminine, strong, and sophisticated. It is aimed at someone who appreciates the luxury and authenticity of wearing an artisanal fragrance blended from the finest ingredients.

What was the inspiration behind the packaging?

Reminiscent of fine jewelry, each translucent glass bottle is adorned with a suede-like cord and golden cap. The fragrance names are engraved on a golden plaque. The color of the suede-like outer carton complements each fragrance’s story and character—a pale pink for the delicate yet luminous Tuberose Le Jour, and a creamy rose for the rich and sensual Tuberose Le Soir.

Do you consider Tuberose Le Jour and Tuberose Le Soir strictly day and night fragrances?

It depends on the mood and the occasion, but I love the versatility of both scents. They can be worn at opposite ends of the day to capture each fragrance’s inspiration or layered together to create a unique scent altogether.

What are your thoughts on collecting a wardrobe of fragrances?

I absolutely believe in having a fragrance wardrobe so you can choose a scent based on your mood and feeling, not just for day and night but also by season and occasion. Estée always said you wouldn’t wear the same dress to play tennis and go out to dinner so why would you wear the same fragrance?

The new AERIN Tuberose Collection is available in Switzerland exclusively at Globus.
AERIN Tuberose Le Jour Eau de Parfum and Tuberose Le Soir Eau de Parfum both come in two sizes: 30ml (CHF 220.00) or 50ml (CHF 312.00).
AERIN Tuberose Luxuriant Body Creamicon 190ml (CHF 92.00).
AERIN Tuberose Luxuriant Body Wash 225 ml (only online).icon

The beautiful jewelry box comes with a luxurious velvet finish and brass edging that speaks to the Romantic inspiration behind AERIN’s Valentina collection. As attractive as it is practical, this plush piece gives a vanity a feminine appeal and has one large suede compartment to organize personal items and jewelry.

The visuals for the campaign were taken by photographer Camilla Akrans in Aerin’s home in Long Island, New York.

LoL, Sandra

Photos: Courtesy of AERIN and © Sandra Bauknecht

Women of Impact

Last Sunday, I had a very interesting afternoon as guest of SWAROVSKI that made its debut with the «WOMEN OF IMPACT» discussion featuring Hollywood star Glenn Close, who had come to Switzerland that day to promote her new movie «THE WIFE» (in which the protagonist liberates herself from her husband) and to be honored with the Golden Icon Award at the 13th Zurich Film Festival.

Women of impact from left to right: Nadja Swarovski, Carolina Müller-Möhl, Glenn Close, Annie Starke and Nadja Schildknecht.

The famous actress joined her daughter Annie Starke (who also plays in the movie «THE WIFE»), Astrid von Stockar, and Member of the Swarovski Executive Board Nadja Swarovski for the «WOMEN OF IMPACT» talk, organized by the Müller-Möhl Foundation and Spoundation Motion Picture, that focused on the role of women in business and society, and women’s opportunities to create positive impact.

Glenn Close with me on Sunday after the talk at the Zurich Film Festival Summit Dinner at Terrasse.

Regarded as one of the most famous actresses of her generation, the Grand Dame of Hollywood has spent a successful 40 years working in the film business. Her roles in «FATAL ATTRACTION», «DANGEROUS LIAISONS» and, more recently, «ALBERT NOBBS» are unforgettable. But the multitalented Close is also a celebrated and successful screenwriter and producer with a total of highly respectable six Academy Award nominations to her name. Younger audiences will know Close for her award-winning portrayal in the TV series «DAMAGES».

Nadja Swarovski

The conversation started with a one to one discussion Nadja Swarovski, for whom «this exciting event provides a fantastic platform to showcase our passion for culture and the performing arts, alongside our wider commitment to supporting women’s empowerment issues across society

Swarovski strives to empower women across its value chain, from those who craft its products to those who wear them. The Swarovski Foundation partners with global charities to support programs that work with women on the ground, promoting their economic, social and political empowerment. Swarovski is also a signatory of the United Nations’ Women’s Empowerment Principles (WEPs), a set of principles for business offering guidance on how to empower women in the workplace, marketplace and community.

How can you have impact as a woman?

Nadja Swarovski: Knowledge is power. Nobody can strip you from that knowledge, wether this is through your education or experience. If you have that tool, you can have that positive impact in the world.

Do you have a female quota at Swarovski?

Nadja Swarovski: It is amazing how the company has changed over the last 30 years. At this moment now we are 70% female workers in the factories and the offices. But our customer base is 90% women in terms of sales purchasing or gift giving. It helps Swarovski that we have so many female workers as they can identify themselves with the consumer in the end of the day and know what they would like to wear. This has all an impact on the product design, the marketing and more.

You are the only female board member. Do you have a different style?

Nadja Swarovski: I definitely have a different style. I am also half American which gives me another style. I am more outspoken than the Tyrolean girl. Moreover, I was also very blessed to be raised by a very kind father and grandfather. This shapes your attitude towards men differently in a more embracing way. In general, I am convinced that intelligent men do not feel threatened by women. They enjoy the collaboration.

Do you have advantages?

Nadja Swarovski: One advantage is certainly motherhood, that female point of you which a man can or cannot rely to.

Why do you think Europe is still so far behind equality in the business field between men and women?

Nadja Swarovski: I think American women consider themselves more equal to men. They have a deeper understanding of the human condition. My theory is that this is because Europe was suffering so much during World War II. The men were at war, the women were home. I think those roles between the fighter and the mother were so much more distinguished. We almost just growing out of it now.

Glenn Close coming on stage with her daughter Annie Starke

How did you experience your role in «The Wife»?

Glenn Close: It was a fascinating challenge to play a woman pre-feminism. My daughter Annie plays her in the ’50s. It basically is a movie for me about this complex relationship as marriage. It resonated with me. I think I never like to go over the same emotional territory just to keep myself interested and to stretch as an artist. So this was definitely new territory for me.

Do you think that women of your generation have a different approach towards men?

Glenn Close: I cannot speak for all women of my generation but I can speak personally. I think my first instinct, and I wasn’t disabused of it by my mother, was to confront a man with: «Who do you like me to be? I can be that!» And then all of a sudden you find yourself saying: «But I am not that person.» Either you have to do something about not being in a relationship anymore or if you are lucky, you have a relationship that can evolve with you.

Women in the ’50s like my mother were expected to support their husbands. My dad was a brilliant doctor. My mother never went to college. They got married very young at the age of 18. She started to raise the children and never complaint. In the end of her life, she said that she feels like she never has accomplished anything. And we would always say: «But you raised us.» For me that was sad. She was an incredible women, had a library but my father never really supported her interests. Therefore I like the movie as it has great messages for both, men and women.

Is it true that behind every great man, there is always a greater woman?

Glenn Close: Yes, I think probably men do better when they have a great support by a woman.

Do you think that being with somebody in your industry makes a relationship easier?

Glenn Close: I dated both, and it didn’t work out. I dated civilians as I call them and actors. I think it is the personality, you cannot generalize. I see wonderful relationships within my industry that have lasted a long time and I am very envious. It can happen and it is wonderful when it happens. I look at my wonderful daughter and my future son-in-law who works in the financial business and who is extremely supportive to her.

What would be your advice for a young actress?

Glenn Close: You have this crazy belief that you will be able to live this dream. You have that engine that keeps you going and you have to get up and up and up.

My theory is that it is not about how many times you fall down, it is how many times you get up!

You have many choices to take. My advice is to be very subjective about what you think is good and be as true to that as you possibly can. I have always trusted that if I thought something was worth putting the time and energy in, that other people would feel the same way. It is deeply gratifying for me to achieve this award because it means that people agreed that the stories I have chosen to tell have been worth telling.

It can be hard to get great roles at a certain age but you seem to be the opposite, why?

Glenn Close: I think maybe because I am always open to anything and I don’t have to have a certain paycheck to do something. After a while you hope of course for a good paycheck especially when your daughter is getting married (laughs).

Thank you for having me! Let’s all become women of impact! Let’s start in our daily life with our children, family members and friends… if we make an impact in our close circle, we will already create a much better world. Give a smile to the people you meet on the street, already this makes a positive impact on others.

LoL, Sandra

Photos: © Remy Steiner/Getty Images for Swarovski, via ZFF
© Sandra Bauknecht

An Exceptional Trip to Paris with Sisley

My avid reader know how much I love Sisley products. Without my beloved Black Rose Cream Mask and  or the So Intense Mascara my life would definitely not be the same. Therefore, I was all over the moon to be invited to Paris to visit their newest spa and boutique which marks the first in Paris for the upscale French beauty brand and to finally meet Sisley co-founder Mrs Isabelle d’Ornano in person.

Having beautiful skin is a state of mind, it helps lift the spirits and improves the deep sense of self.” – Isabelle d’Ornano

The 360 m2 space is situated on 5, Avenue de Friedland, in the centre of Paris’s 8th district off the Avenue des Champs-Élysées. Divided into four areas, it is the perfect place to unwind after a busy week.

The beauty salon houses five treatment rooms - including one double treatment room and offers a menu of facials as well as body treatments for every age and skin type. I had a facial that was truly special as Sisley has developed exclusive “rituals” designed to combat the effects of urban life.

It is one of the most tasteful places I have seen, a haven of good taste inspired by Isabelle and Christine d’Ornano’s love for a quirky mix of interesting furniture and designer pieces, sourced from both flea markets and luxury brands.

There’s for example a «Jetlag» sofa by India Mahdavi and framed sketches by Marc Chagall in the lounge area where pre-treatment consultations take place.

The bathrooms have wallpapers that are made from magazine articles featuring Sisley.

The «secret» café is exclusively reserved for clients and invites them with tribal elements to relax and have a drink. This house is also home to the first Sisley Boutique in Paris where you can buy all the products the brand has to offer.

Traditional and modern touches mingle in this space where painted woodwork and mouldings exist alongside an animated, luminous wall display. Isabelle d’Ornano’s niece Elzbieta Radziwill painted the central lampshade, and the walls are covered with hand-painted wallpaper from 1874 called “the Cells” by Jacques-Émile Ruhlmann, which was remodelled, reproportioned, and recoloured specifically for the space. I especially adore the handpainted sofas.

Sisley, 5, avenue de Friedland, 8th arrondissement. Phone: +33 1 86 21 11 11.
www.sisley-paris.com

From left to right: Black Rose Skin Infusion Cream, Black Rose Cream Mask and Black Rose Precious Face Oil.icon

On display of course the newest addition to the Sisley Black Rose family: The Black Rose Skin Infusion Cream iconfor plumbing and radiance (Baume-En-Eau à la Rose Noire). Infused with soothing rose and magnolia essential oils, this nourishing cream absorbs deep into the skin for a plumper, fresher complexion. Black rose combats free radicals, while red vine extract evens tone, leaving a glowing more radiant finish. Its texture is absolutely different from what you might have ever experienced due to an exceptionally sensorial application as it transforms into micro-droplets of water and permeates into the heart of the epidermis. Hydrated, the skin is infused with moisture, as if rejuvenated.

After this beautiful experience in the spa, I was fully of energy the next day and so much looking forward to finally meet Mrs Isabelle d’Ornano which is not only a style icon for me but whom I also admire for her way of combining work, motherhood and success.

In 1976 she launched Sisley with her husband Hubert d’Ornano who headed the company for over thirty years as a visionary creator and daring entrepreneur until his death at the age of 89 in 2015. He believed in aromatherapy and phytotherapy as one of the first ones in the cosmetic industry. Until today, the brand is family owned, distributed in over 90 countries with 4000 employees worldwide. Mrs d’Ornano, President of the Supervisory Board, is chiefly in charge of creation and advertising, while her son Philippe d’Ornano is President and directs the company’s International development. Her daughter, Christine d’Ornano is Global Vice President, also heading one of the group’s subsidiaries in Britain.

Mrs d’Ornano is truly amazing. I learnt from her employees that until this day she reads all the sales reports personally to understand how her customer tick. Sisley is a brand that launches a product when it is ready and not when a line has to be completed.

Above the new Maison Sisley, on the top floor, Mrs d’Ornano has furnished a private apartment overlooking the rooftops of Paris that is quite stunning. Here we chatted about the brand she built up, life and faith.

Mrs d’Ornano, I read once that your key to a strong marriage, family, work, and a happy life in general is your faith. Can you explain this a little further please?

I believe in God. The world has been created by God. We all have a special mission. I pray. The more comfort you need, the more you pray. I was born in Poland that had a difficult history in the 19th century. Therefore Christianity played an important role. Personally speaking, I don’t understand people who don’t believe in anything.

Together with your husband you have built up this beauty empire. Your whole family is involved in the business. How can we imagine your daily life? Were you able to leave the business behind to a certain point when being on vacation for example?

For years, we never left the business behind. One of our daughters who was not involved in the company would point it out when it was too much. On the other side, we always had something to speak about. When we had ideas, we could express them immediately. Sisley became my 6th child.

What do you think about this century?

I am happy. It is not on me to judge. We are experiencing an acceleration in daily life, so much more is possible. On the other side, I am sometimes worried that humanity will be lost in this digitalized world. I think for the younger generations it is not always so easy. Of course, there are more possibilities, but on the other hand, they are asked so much more. Men seem to have less work as women are capable of doing the same things.

Your own beauty regime?

I try to walk every day and do gymnastics. In general, I have a healthy taste in terms of eating. But most importantly, I like people, I am always curious and enjoy meeting new people. In my age, that changes a lot.

You in three words.

Loyal, efficient and fun!

Thank you Mrs d’Ornano for this interview and to the whole Sisley team for this beautiful experience in Paris!

TO SHOP SISLEY PARIS ONLINE, CLICK HERE PLEASE.
icon
LoL, Sandra

Photos: © Sandra Bauknecht

Clinique + Jonathan Adler Limited Edition

«Everyone deserves a bit of glamour.» – Jonathan Adler

Your summer is about to get a whole lot brighter, thanks to CLINIQUEicon’s new limited-edition collection with interior designer Jonathan Adler. The just-launched Clinique x Jonathan Adler Collection includes many of Clinique’s best-selling makeup products (including its Lip Pops, Lid Pops and Cheek Pops), in a rainbow of bold, vibrant hues and captures the jet-set glam of his favorite seaside destinations: Palm Beach, Capri, Santorini.

Who is Jonathan Adler?

Born in 1966, Jonathan Adler is an American potter, designer, and author who launched his first ceramic collection in 1993 at Barneys New York. Five years later he expanded into home furnishings, opening his first namesake boutique in Soho, Manhattan. He now has 30 stores and runs an eponymous design business. Adler lives and works in New York City together with his partner Simon Doonan, Barney’s Creative Director Ambassador at Large .

Enjoy this little talk with Jonathan Adler about the collection he created in collaboration with Clinique.

What inspired this collection?
Jet-set glamour. I always think about iconic destinations. Places where women look like their most glamorous selves. I wanted to capture that in makeup. I thought about diving into the Aegean Sea, and being in fabulous places: Palm Beach, Florida. Capri, Italy. Santorini, Greece.

How would you describe your design style?
I call my style modern American glamour. I always try to keep things fresh and new and modern. One of the lines in my manifesto is “We believe in irreverent luxury” and that captures a lot of what I’m about.

What do interior design and makeup have in common?
Good design has the power to transform your mood, like a big squishy sofa you plop into. Makeup is like that, too. It can transform a woman’s day.

What does Clinique mean to you?
Clinique is a classic, iconic brand. It’s always been in my life. I grew up with it in my mother’s and sister’s cabinets. That’s why I was so thrilled when this collaboration came about. My brand is very similar. We’re both about being classic, chic and refreshing.

If this collection had emotions, how would it feel?
It feels fresh! It feels like a trip to Capri. It feels like jumping into the Mediterranean Sea.

What do you love most about this collection?
This collection shows that tiny treasures can bring big pleasures. It’s very chic, very classic, very Clinique. I hope everyone enjoys using it as much as I enjoyed creating it.

Thank you, Mr Adler, for giving us your insider scoop on this beautiful collection!

TO SHOP THE CLINIQUE x JONATHAN ADLER COLLECTION, CLICK HERE PLEASE.
icon

LoL, Sandra

Photos: Courtesy of Clinique, © Jonathan Adler and © Sandra Bauknecht

Karamell

Recently a new kids concept store opened its doors in Zurich, KARAMELL. A true playground for the little ones (0-12 years) as well as for their moms. The brainchild behind it is no other than Sara Allerstorfer, who worked for 18 years at Switzerland’s renowned fashion magazine BOLERO as fashion editor and director. Through work, Sara and I have become friends and we always had a lot of fun when we travelled together, sharing a passion for Givenchy and being both working mums.

Sara and I working together during a shoot for BOLERO magazine in April 2011.

Sara has an expert eye when to comes to finding treasure from all over the world. Her store is filled with pieces that are produced in limited editions and in a sustainable way. The labels she carries come from all over the world, from Goteborg to Brooklyn to Tokyo and can only be found at KARAMELL in Zurich.

For us, she opened up about the challenges she encountered leaving her old job and how she feels today living her new dream.

You worked for 18 years as a fashion editor at BOLERO magazine. Why did you take the decision to leave such a «desirable» job and start something completely new?

The idea of my own store was a dream that I had already been dreaming for years. After my son’s birth, it was obvious for me that it would be a kids concept store because I could not find cool clothes for him in Zurich. And when he grew older, it even became worth. There were either clothes with allover prints in hideous colors, with tasteless motives or items in poor quality. Chains like H&M and Zara were no option at all, regarding their manufacturing process and quality.

And after 18 years in the print media world I needed a new challenge. Personally speaking, don’t be impressed by the «glamorous» fashion world. It is tough and not at all as glamorous as it sells itself via magazines and social media. All that glitters is not gold!

How long did it take you to get started?

To get KARAMELL on track took me one year. I had to find the right location, which is a challenge in Zurich; write a business plan; sort out financial matters; do research in kids fashion to find brands I liked and which are not distributed in Zurich yet; develop an interior concept, which then I realized with Virginia Maissen Interior Studio; go to fairs and showrooms for buying; etc.

What was your biggest challenge that you have encountered so far?

To have a good work-life-balance. To be a good mother and a good businesswoman.

What was the best moment you have experienced in your new environment?

When a customer came to the store and said: This is Instagram came true.

Once a little girl left her doll in the store. Several weeks later she came with her grandmother to pick it up. You should have seen her face. I have never seen such a happy little girl. You could almost touch the emotion she had in that moment, when I gave her back her beloved doll.

Do you think that your previous job as a fashion editor has helped you for your new task in terms of trends, contacts in the industry etc.?

Yes, absolutely. In the beginning it was not easy to convince brands to sell to me, as I did not have a physical store yet. I could not show any images, only talk about my concept and show moodboards. But I had my (good) name and credibility as a Fashion Director.

My expert eye helps me a lot in terms of trends. Sometimes I am a little bit too fashion forward for the kids world but luckily in the children’s universe fashion trends are not changing as quick as in the adult fashion business. It is also a lot more functionally and practically driven.

What is your favorite item in your store? Do you already have a bestseller?

I have three favorite items: The Jess Brown Rag Dolls, which are handmade from used clothes and old fabrics and therefore each one is unique. The sweaters and hoodies from ABC123me. The colors are amazing! And the jeans from East End Highlanders, a Japanese brand. Japanese are famous for the best denim in the world. I can only agree.

My bestseller so far is the tutu from Atsuyo&Akiko.

Would you do it again? 

This question is maybe too early to answer, as I have opened my store only 6 months ago. But I am very enthusiastic and excited about the project.

Thank you, Sara, for giving us this insight in your world!
I am so proud of you that you have dared to live your new dream and I am wishing you only the best!

KARAMELL is located at Seefeldstrasse 44, 8008 Zurich / Switzerland.
Phone: +41 44 558 25 19, E-mail:
Instagram: @karamellzurich

Opening hours
Monday to Wednesday 09.30 am – 5.30 pm
Thursday and Friday 10.00 am – 7.00 pm
Saturday 10.00 am – 5 pm

LoL, Sandra

Photos: Courtesy of Sara Allerstorfer / Karamell