Five years ago, Sue Giers, PR Director of Closed, had a spontaneous idea while vacationing in L.A.: Why not introduce Closed to the US ?
Together with a friend, American socialite Stephanie Salay, she considered organizing a “denim bar” in Los Angeles. Giers and Salay soon implemented their idea, put up a clothesline in a suite of the infamous Chateau Marmont, hung-up the different Closed highlight styles, and invited L.A.’s fashion community. Stylists, stars and starlets dropped all to discover the new brand from Germany. Perhaps it was precisely the unusual and the lack of perfection that the Americans liked so much… Or maybe they were impressed by the now more than 30-year history of the brand. The first denim bar was not just a success in L.A., but it also produced a lasting effect. Photos of celebrities wearing Closed have been published continuously since then
Brad Pitt wearing the Clifton Chinos.
Sarah Jessica Parker at the set of Sex and the City in a custom-made pair of Pedal Pusher.
For the second time the simple indoor clothesline was swapped for a showroom at the famous Margaret Maldonado Agency in Melrose Place. There was even a blog with all the “real time” news for those who could not come personally.
This summer for the third time the temporary store will go back to its origins and reside at the famous Chateau Marmont for two days, August 14th and 15th.
The ‘must have’ F/W 2012 Closed pieces will be presented to the L.A. fashion society during those days. These styles were selected from well-known US retailers such as Ron Herman, American Rag, Traffic, Fred Segal Trend, Elyse Walker, and Stacey Todd.
Follow Closed on Twitter or Facebook during the Denim-lounge at Chateau Marmont. The host Sue Giers will keep you updated.
Here is my personal craving from the Closed F/W 2012 collection.
To shop, please click on the highlights product description below.
Denim jacket with leather sleeves
Photos: Courtesy of Closed