
Destination: Summer. Blazing sun, cloudless skies, infinite possibilities. A dip in the sea? A pause by the pool? A spot of shopping or sightseeing? Take a sunbath. Pull up a deckchair. Roll out a beach towel. Take your place in the sun with Louis Vuitton’s new summer 2012 collection.
London’s It-girl Poppy Develingne is heating up the cold temperatures outside in these sunny photos shot by David Roemer in Playa Del Carmen.

Poppy is a regular fixture on the fashion circuit. No wonder, with her mother Pandora being the head of personal shopping at Selfridges, Poppy’s keen fashion sense has always been pumping through her veins.

Capturing the relaxed spirit of summer to perfection, the season’s must-have cotton canvas totes come in chic neutral shades of beige and indigo or else in fruittee red or yellow stripes, always printed with a bold vintage-style label vaunting Louis Vuitton’s articles de voyage.



Coordinating with the travel-print totes, chunky wedges in navy, beige or red suede calf leather with natural leather trim exude relaxed sophistication, while flat sandals lend themselves to sightseeing.



Alternatively, stylish cork wedges or laid-back thongs in new summer shades of Monogram Vernis dazzle in combination with matching cross-body bags or the diminutive Alma BB.




Launch date in Louis Vuitton stores on April, 15th 2012.
I am so much looking forward to those glorious golden days in the company of the summer collection by Louis Vuitton and you?
LoL, Sandra
Photos: Courtesy of Louis Vuitton






Photos: Courtesy of Paco Rabanne Fragrances
Stéphane Rolland to the right with his muse for his S/S 2012 show, Yasmin Le Bon to the left and me in the middle.















































From left to right: Ronan Keating, Herbert Knaup, Ewan McGregor, Sebastian Koch, Marc Forster, Thomas Heinze, Adriana Lima, the evening’s host IWC CEO Georges Kern, Boris Becker and Moritz Bleibtreu (Photos: Photopress/Getty Images).
Actor Ewan McGregor with me
Two Brazilians getting along very well…
Supermodel Adriana Lima and author Paulo Coelho
Adriana Lima with me (Photo:
Cate Blanchett
Jean Reno and Rosamunde Pike
Jean Reno with me
Bryan Ferry on stage

Lily Becker
Tim Jeffries
German Actor Moritz Bleibtreu with me
Dancing all night… here with Italian blogger 


German actor Sebastian Koch listening carefully to his “flight instructions”
Singer Ronan Keating with me
Famous actor Ewan McGregor (Star Wars prequel trilogy, Trainspotting, Moulin Rouge)
CEO of IWC, Georges Kern, with his wife Monika Kern and Ewan McGregor
Gorgeous Victoria Secret supermodel Adriana Lima…
…had a lot of fun.
From left to right: Ewan McGregor, Ronan Keating, Marc Forster and Georges Kern.
They all wear IWC watches.





















Photos: © Sandra Bauknecht, via 



