Sandra‘s Closet

An exploration of private wishes is the focus of the Miu Miu holiday campaign. A perfectly formed collection is designed to appeal to our personal fantasies, all of them different, individual, gently provocative. A minimal, even utilitarian aesthetic is juxtaposed with archetypically feminine surface embellishment and gesture. A conversation between clothing reduced to its beautiful essence and a quietly celebratory frivolity ensues.

The campaign is both a mirror of the time and a dreamscape, inward looking – private – but an outward looking reflection of innermost thoughts. The Miu Miu Private Wishes campaign features actor and model Esther McGregor, model Mona Tougaard and actor You-mi Lee.

Responsible for the styling was Lotta Volkova, whom you know from her recent collaboration with Jean Paul Gaultier.

LoL, Sandra

Art Direction: Lina Kutsovskaya/Be Good Studios Photographer: Tyrone Lebon
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When Prada invited me to Milan to experience the launch of the first truly sustainable fine jewelry collection by a global luxury brand using 100% certified recycled gold, I was totally excited. Unfortunately, I had to be in London and couldn’t make it. However, I still have all the information to tell you about ETERNAL GOLD. In general, Prada fine jewelry is embedded in sustainable practice that informs twenty-first century luxury, alongside time-honored artisanal techniques and precious gems and metals. Inherent in the notion of fine jewelry – always – is the idea of unique pieces created with a future in mind, to pass between generations, to stand the test of time. The eternal.

A new interpretation of this concept, sustainability is built into the core of ETERNAL GOLD, reflecting Prada’s wide-ranging commitment to conscious and responsible practices across every facet of its business – including the shift of Prada’s total nylon production to its innovative sustainable recycled Re-Nylon. 100 percent of the gold used in Prada fine jewelry is Certified Recycled Gold, meeting ‘Chain of Custody’ standards set by the Responsible Jewelry Council. Every step and incarnation of Prada’s responsible gold and diamond production chain is verifiable and traceable – something offered by no other fine jewelry or luxury fashion house in the world.

Prada’s recycled gold is drawn only from eligible recycled material sources, in compliance with due diligence – including industrial gold, and post-consumer precious objects. Prada partners exclusively with those suppliers of precious metal and stones who meet the highest industry standards concerning human rights, labor safety, environmental impact, and business ethics. The reduction of mining of new gold benefits both environments and human rights, and while traceability of diamond origins is conventionally only possible with stones of 0.5 carat or larger, Prada expands the concept, for the first time, to stones of all sizes. It also extends through the entire value-chain, from mining to cutting, setting and polishing – every step of every diamond’s life can be traced.

In a ground-breaking new step for fine jewelry, records of this verification have been logged on the Aura Consortium Blockchain ́s platformand can be accessed by Prada fine jewelry customers who also will be able to verify the authenticity of their pieces.

The journey of individual pieces will be accessible by Prada’s clientele, allowing them to trace the provenance of every aspect. This radical transparency on origins, sourcing and production chains gives a modern consciousness to fine jewelry, shifting outdated industry standards to mirror societal change. From its birth in 1913, Prada has always created «objects of luxury» – inventing items that, through precious materials and the highest level of Italian craftsmanship, are unique proposals for their clientele. They reflect timeless traditions, and the values and concerns of the modern world – ETERNAL GOLD is a new facet of this ideology. The debut collection draws on Prada’s heritage of style, its timeless fashion lexicon, to create pieces that embody eternal characteristics of Prada, conversing for the first time with the sphere of fine jewelry.

At the core of the collection is the Prada triangle – a powerful silhouette and universal shape that has become synonymous with Prada. Originally used as a mark of luxury by Prada’s founder Mario Prada, here the triangle represents the brand – a conceptual, wordless logo, universal in its resonance.

This debut collection proposes a foundation of neo-classics, everlasting pieces. Archetypes are examined, delineated and reiterated, the collection comprised of eternal shapes with constant resonance. Snake bracelets, heart motifs, chain necklaces, ribbon chokers – defining shapes and forms of fine jewelry, they are also signs and signifiers of affection and love. Gold is the focus – truly eternal, an ancient material timeless and constantly cherished, it is used in its true form and color, an honesty of metal that reflects the transparency of Prada’s supply chains. Prada’s own archetype, the triangle, is traced in every piece – an affinity found between Prada’s triangle and diamonds’ facets. The triangle appears as a clasp closure, earrings and pendants, while its angles shape chain links and hearts, the head of a snaked bracelet. Proportions are reconsidered – pendants are blown up, chain-links exaggerated to create impact. These jewelry pieces express strength, presence, passion. As with all Prada creates, ETERNAL GOLD is a bold reconsideration of the very concept of fine jewelry, an expansion of what its universe can represent. Combining technology with a fundamental humanity, aligning the notion of eternal pieces with a core commitment to sustainable and responsible practice, ETERNAL GOLD is a challenge to traditions, a break with conventions.

As it lays in Prada’s DNA to create a full on concept, the campaign – shot by David Sims under the creative direction of Ferdinando Verduri – celebrates exceptional personalities, whose creativities truly stand outside time, and that are championed for their talent and achievements. They are unique, like each piece of fine jewelry – and their contribution to culture is lasting. They include the award-winning American poet and activist Amanda Gorman; the American actor, model, and singer-songwriter Maya Hawke; and Dutch-Korean-Canadian musician Somi Jeon.

LoL, Sandra

Photos: © Prada
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Prada Linea Rossa is celebrating such a big revival. First released in 1995 as «Prada Sport» and closed in the mid-’00s, the luxury athleisure line has a rich and storied history, one that demonstrates the brand’s seemingly endless relevancy. Relaunched in F/W 2018, Prada’s sporty line has been an ongoing success.

Motion, transformation, perpetual change – forever shifting, along a line drawn between two points. The Prada Linea Rossa Fall/Winter 2022 campaign reflects a fundamental ethos of dynamic locomotion, ceaseless movement between different poles. And through that motion, clothing transforms, adapting itself to divergent terrain, disparate needs and demands. Constantly changing, ever evolving.

The campaign captures this endless mood of wanderlust, in a series of photographs and motion image created by Norbert Schoerner. Within each, two realities create an impossible hybrid, capturing Linea Rossa as it morphs between extremes, between mountain terrain and urban ecosystems. The protagonists sprint between these environs, captured in movement, their speed blurring the world until two polar realities fuse seamlessly into one.

The imagery reflects the identity of the Linea Rossa collection, the interlacing of different universes, racing between one reality and another. Pieces draw on winter sports – the streamlining and padded protection of skiwear, translated to metropolitan clothes recalibrated for city living. Fabrics are designed to adapt to differing locales, to new demands – mixes of nylon, techno-knit and Prada Extreme-Tex form chassis around the body, achieving delicate balance between disparate elements, fluctuating temperatures, and the demands of the everyday. In striking monochrome enlivened with the iconic Linea Rossa emblem, these pieces are also fusions, of Prada’s minimalized style with high- performance sportswear, timelessly engineered for bodies in dynamic movement. .

LoL, Sandra

Photos: © Prada – Credits: Photographer: Norbert Schoerner – Talent: Charli D’Amelio
Models: Emanuel Dostine, Aviana McClish, Sherry Shi, Sebastien White
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Origins, travel, experience. And the certainty that a suitcase is not just a container. From the culture of travel that forms the history of the brand comes the new Gucci Valigeria campaign, featuring actor, screenwriter, director, and musician Ryan Gosling.

Creative Director Alessandro Michele, through the lens of photographer Glen Luchford, upends a typical sense of narrative and sets the campaign in a dreamlike dimension that goes beyond the boundaries that separate it from reality to recount a present built on the possibilities of the imagination and of an encounter.

The Gucci Savoy collection is the narrative result of a story that takes flight from the typical splendors of travel to confer the value of memory to the origins of a brand that was created from an intuition and from the observation of potentialities, precisely thanks to travel, developing discoveries of worlds and of diverse cultural manners.

«Travel for Gucci was never purely physical. Gucci is the brand that accompanied the artists, writers, actors, and directors of Hollywood on their journeys… This is why I wanted the advertising campaign to recount a situationist dimension where the protagonist traverses a “non-place” that is first and foremost a mental place, the same as those who, in the past and present, choose Gucci because they grasp the significance of creativity used to build imaginary places. And it is for this reason that a Gucci suitcase appears as a magical suitcase,» says Creative Director Alessandro Michele.

It is precisely in travel that the heritage of Gucci finds its origins. Founded in Florence in 1921 by Guccio Gucci, who more than twenty years prior when he was just 17, emigrates to Paris and then to London. The young Florentine works first as a porter at The Savoy in London, the go-to destination for international travelers. The very young Guccio Gucci comes into contact with the magic of travel that, at the time, was synonymous with discovery, discussion, study, and a bridge between diverse cultures. It was a time in which traveling signified experience, displacing the certainties of one’s social environment, a pursuit of the unexpected, of a will to encounter and to know. The return to Florence can’t but remember that observed and studied reality, assimilated and ready to be transferred into the practice of work. Guccio Gucci will do it with his first suitcases, trunks, bags, hat boxes. All the containers required to bring with oneself, on a journey, those necessities to represent oneself and one’s culture in an unknown and often foreign place.

In a narrative inversion that fills a stretch of space-time, the same containers appear as protagonists in the campaign, which presents the Gucci Savoy collection
including trolleys, hard and soft suitcases, duffle bags, trunks, hat boxes, and beauty cases. Objects that encapsulate experiences and desires that, in the images and video of the campaign, fill the bed of a polished pick-up truck in which the new collection lives side by side with historical pieces and that, in this plausible story of possibilities, are also repositories of dreams.

And it is this reality-adjacent dream that Ryan Gosling is living. At the end of a journey studded with arrivals and departures, he is introduced to surprising places through a trunk that becomes a gateway to fantastical worlds, which will turn out to be more real than any imagination could conceive. Because it leads to that reality of discovery that has always had the ability to build unexpected worlds.

The Gucci Savoy collection, which is part of the House’s wider Gucci Valigeria travel selection, is distinguished by a combination of heritage-infused design elements including the GG monogram and/or the Web stripe, offered in both soft and hard-sided iterations. The collection comprises items for every travel need, designed to be used now and for many years to come as classic and contemporary elements come together within a timeless aesthetic.

I will be going to Florence with Gucci in the beginning of October and cannot wait to explore everything where it all had started…

LoL, Sandra

Photos: © Gucci #GucciValigeria
Creative Director: Alessandro Michele – Art Director: Christopher Simmonds – Photographer & Director: Glen Luchford – Make up: Thomas De Kluyver – Hair: Paul Hanlon / DISCLOSURE: We may earn commission from links on this page, but I only recommend products I love. Promise.

Back in  the ’80s Wolford launched an exclusive two-set collection with Manfred Thierry Mugler. Now, forty years later, the two house reunite again. This season, Wolford teams up with Mugler for a visionary collaboration: an exclusive collection combining the Austrian brand’s signature skinwear with the French Maison’s world-renowned, couture attitude.

The brands’ shared passion for craftsmanship and materials shines in this concise collection of expressive pieces. Together, Mugler Creative Director Casey Cadwallader and Wolford’s skinwear experts designed a versatile selection of styles that celebrate the beauty, sexiness, and sensuality of the body.

«Wolford is the world’s leader of second skin, so their expertise and finesse are must-haves for Mugler. I have been so lucky to see their latest innovations, their archives, and to work directly with the Wolford team to make this new collection,» Cadwallader said in a press release.

The result: a limited edition of twelve meticulous pieces that combine refined flocking technique, sensual shaping functionality and enhanced tailoring features to set a new standard in alluring, avant-garde fashion. For the campaign, Wolford and Mugler have tapped photographer Zhong Lin to shoot those amazing photos showing Lara Stone, Sora Choi and Aj Yel.

When couture meets skinwear at its best – SHOP THE LIMITED EDITION COLLECTION OF DRESSES, BODYSUITS, STOCKINGS AND MORE HERE PLEASE.

LoL, Sandra

Photos: © Wolford
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A piece of contemporary design created from the awareness of a modern attitude and of the intentional revival of a historical object from the archive: Gucci Attache is a bag that reinterprets tradition and the system of House codes while transporting a silhouette, which draws from an intuition and an attitude of the 1970s, into the present through a narrative and gesturality outside the confines of gender, feminine or masculine.

Attache, like the French word for «hook,» like the geometry with which, through the power of symbols, can be defined as onomatopoeic because it closes onto itself like a hook. Or like the metallic hook that attaches the two corners. Attache, therefore, is the bag that progresses from a half-moon design encompassed by the Web, distinguished by a metal G that opens and closes its silhouette.

Versatile as a symbol, in shape, and in volume, the Gucci Attache is presented as the essence of a very current attitude and gesturality. Both in its medium and small sizes and in the diverse ways it can be worn, either on the shoulder or across the body, the line presents that appeal that only objects with dual functions can have.

«I was fascinated by the bag after having laid upon it a casual and fleeting glance while I was in the archive… Immediately, a desire took shape to reinterpret it and include it in the Love Parade collection for the fashion show in Los Angeles because its silhouette, typical of the Seventies, projects a very modern attitude that convinced me to draw out an eclectic symbol that could express the idea of a dual function. It is its G-shaped clasp detail, with its mechanical origin, that makes it the joining link between a bourgeois spirit, typical of an object of this kind, and the functionality of the world of utility,» says Alessandro Michele, Creative Director of Gucci.

With its interchangeable straps, in leather or the Web, that allow it to become both a shoulder bag and a handbag, the Gucci Attache is an item of design that is both transportable and ergonomic, living in contact with the body, a perfect silhouette to add to a hypothetical collection of objects of desire. In other words, of those wonderful, useful, inseparable objects that in the culture of contemporary living, have become bags.

The Gucci Attache is featured in a campaign that Art Director and photographer Max Siedentopf shot against a metropolitan backdrop, underlining the same symbols that form the meaning of this bag: references and perspectives that together, know how to create that glam-utility that is the expression of a culture of appearance and practicality. Two elements that create a desire for beauty.

TO SHOP GUCCI ATTACHE, CLICK HERE PLEASE.

LoL, Sandra

Photos: © Gucci #GucciAttache – Creative Director: Alessandro Michele – Art Director: Max Siedentopf – Ph & director: Max Siedentopf – Make up: Camilla Romagnoli – Hair: Andrea Martinelli
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«When Lily got in front of the camera she transformed! Wearing the collection unlocked her own personal attitude and she took on a new energy and power. That’s exactly how you should feel when wearing Versace!» – Donatella Versace

The Versace F/W 2022 campaign sees Lily James with the new Greca Goddess bag; the actress interpreting a Versace goddess in images from well-renowned photographers Mert Alas and Marcus Piggott.

As in her films, where she has played roles from headstrong princesses to sex-symbols, Lily James’s impulsive and daring attitude is the epitome of Versace confidence. Lily is seen as equal parts mythological deity and contemporary rebel as she wears new season latex ready-to-wear in a campaign that clashes classical culture with empowered seduction.

Versace Men’s proposal of a modern opulence is visually clear, with the ornate flourishes of the classical surrounding contrasted with the collection’s contemporary content.

The Greca Goddess line of bags is introduced for F/W 2022. Very Versace contrasts within the campaign imagery fully reflect the new bag and its juxtaposition of rich craft and elegance with a totally contemporary and new energy. The new bag harnesses Versace’s culture of myth and luxury, finished with the brand’s Greca insignia.

I absolutely love Versace’s new collection for F/W 2022 and cannot wait to get my hands on it! The footwear is so divine…

LoL, Sandra

Photos: © Versace – CHIEF CREATIVE OFFICER: Donatella Versace | CAMPAIGN CREATIVE DIRECTOR: Ferdinando Verderi PHOTOGRAPHERS: Mert Alas & Marcus Piggott | STARRING: Lily James, Sofiane Belaasri, Yilan Hua, Avanti Nagrath, Reece Nelson, Parker Van Noord, Lulu Wood, | CASTING DIRECTOR: Piergiorgio Del Moro | STYLIST: Jacob K | HAIR STYLIST: Karim Belghiran | MAKEUP ARTIST: Porsche Poon
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As summer begins, Gucci presents a special selection of ready-to-wear and accessories from the House’s latest collections envisioned for warm season. Mixing light fabrics with bright pops of color, the Towards the Sun pieces evoke the easy-going cadence that comes with sunny days.

Upon bags, shoes, and accessories, pattern comes to the fore with the House’s emblematic GG monogram woven from a raffia-effect material. Houndstooth and seersucker also become defining motifs, enriching signature items such as bags from the House’s archive- inspired Beloved lines. The women’s ready-to-wear proposes practical femininity in muslin slip dresses accented with lace, as well as a selection of bathing suits.

The men’s lineup ranges from the casual to the sophisticated with jogging shorts, patterned pants, nylon jackets, and double-breasted blazers.

The Towards the Sun selection is captured in a special campaign shot on the coast of Provincetown—the Summer escape of choice for many artists and creatives. The campaign captures a cast of characters partaking in a series of activities on the quaint northern tip of Cape Code, such as swimming, sunbathing, and strolling around the lighthouse. As an ode to the act of vacationing, the photographs also feature the Gucci Ophidia luggage, which progresses the House’s century-long legacy in travel.

Now available in Gucci stores worldwide, Towards the Sun will be presented in dedicated window displays and Pop-Ups with a creative concept that riffs on the houndstooth design found across the selection. The offering will also be available online at gucci.com.

I love Cape Code and the photos make me dream of my latest vacation there…

LoL, Sandra

Photos: © Gucci #GucciTowardsTheSun
Creative Director: Alessandro Michele Art Director: Christopher Simmonds Photographer & Director: Julie Greve Make up: Lauren Reynolds
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Originally debuting on the Exquisite Gucci runway, a mirror-filled space where historic emblems multiplied and metamorphized across sartorial streetwear, the first adidas x Gucci collection expands on the creative concept founded on an affinity for three stripes. Revealed in a lookbook released last month, the cross-category selection portrays the kaleidoscopic aesthetic of Alessandro Michele by mixing the codes of the House with those of the historic sportswear brand, and consequentially those of high fashion and streetwear.

For the launch, Alessandro Michele has envisioned a campaign that takes inspiration directly from an archival 1979 adidas catalogue. To animate the concept, a gridded template showcases a variety of moving imagery captured by Carlijn Jacobs. Against brightly colored backdrops, models stretch, run, or dance in place to a soundtrack of pensive phrases such as, «When your thoughts become reality, you understand what magic is.»

I am obsessed with the pink jumpsuit.

The assemblage plays out across women’s and men’s ready-to-wear, as well as on bags, shoes, accessories, jewelry, and lifestyle pieces.

Throughout the selection, the GG monogram and Interlocking G mix with the adidas Trefoil in colorful prints, as well as on jacquard fabrics; while the red and green Web of Gucci complements the three stripes of adidas. Pushing the collection further into hybridized territory, ready-to-wear pieces echo the sporting attire of decades past while portraying an undeniable contemporary character. Additionally, conventionally formal pieces like leather heels, suede loafers, and silk scarves are marked with casual codes. Beyond the standard selection, the expansive offering also includes some lifestyle items including a golf bag in two different variations, a nod to the House’s heritage in leisure products.

Reflecting a shared commitment to innovation, progress, sustainability goals, and collective action, the collection features multiple pieces crafted with future-conscious material fabrications including polyester, cotton, and viscose. Furthermore, each piece comes with special packaging that features the adidas x Gucci logo and that was strategically designed to reduce environmental impact (All paper and cardboard come from sustainably managed forest sources, and an uncoated paper has been used to ensure it is fully recyclable. In addition, shopping bag handles are made of 100% recycled polyester while pouches and suit carriers are made of a mix of regenerated cotton and recycled polyester).

The collection will be distributed through designated stores, online on Gucci.com and through ephemeral Gucci Pop-Ups, where the spaces will be decorated with one of the geometric prints found in the offering. A dedicated product selection will also be available on the adidas CONFIRMED app.

LoL, Sandra

Photos: © Gucci #adidasxGucci
CAMPAIGN CREDITS Creative Director: Alessandro Michele Art Director: Christopher Simmonds Photographer: Carlijn Jacobs
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PRADA THE SYMBOLE

Subjectivity, interpretation, perspectives. For the campaign celebrating the Prada Symbole handbag, three artists approached the same subject matters – the Symbole, and the actor Hunter Schafer – in a series of divergent and distinct portraits. Three artists, three sides of Prada, three points of view.
A triptych in its conception, the campaign is created by three of art’s modern masters: Catherine Opie, Thomas Ruff and Carrie Mae Weems, symbolic and powerful names, whose work has rarely, if ever, been printed in the form of a fashion campaign. While respecting the processes and meanings inherent to both art and fashion, each questions and challenges the other, to create works that explores the blurred boundaries between these disciplines through mutual exchange.

Catherine Opie

Each artist regards the same figure, and the same object, but their practices, methodology and results are wildly individual. Like the Symbole itself, different sides – different facets – are discovered. Each series of images connects to a cannon of artistic expression: Opie’s work revolves around the body and identity, new codes of beauty – her images seem to sculpt Schafer into a series of triangles, fusing woman and object, Ruff’s reinterprets ready-made images, distorting and manipulating reality – the objective value of a photograph, it questions our ideas of image. Weems connects her imagery to concepts of identity, representation, projection – notions of transformation and courage.

Thomas Ruff

Before each of their lenses, Schafer transforms – an act that, through the art of its creators, reflects her own craft as an actor. The campaign images become character studies – of Hunter Schafer, and the Symbole – composed of triangles, a graphic representation of the codes of Prada.

Carrie Mae Weems

THE PRADA SYMBOLE HANDBAG

A new type of logo, a new concept of an emblem – the Prada Symbole handbag is inspired by Prada’s iconic Triangle. Precise, direct, meaningful, it is a shape that resonates without words. Drawn from Prada’s heritage, it is reinvented for today – where the Triangle, alone, says Prada.
The Triangle was first used by Mario Prada – founder of the brand – in 1913, as a mark of quality and craft, a symbol of luxury. Today, it has become a shape immediately associated with Prada – echoing the shape of the ‘A’ of the brand’s name, a distinct and unique marker intrinsically tied to the history and identity of Prada.

In the Symbole, the Triangle becomes a luxurious jacquard – woven into the very fabric of the handbag. Geometric, modern, multi-faceted, it is a wordless assertion of Prada’s unmistakable persona. The Symbole couples this to a versatile tote, trimmed in Saffiano leather and proposed in a variety of sizes – a style as multi-faceted as its surface. Here, the Triangle retains its century- old role as a stamp of approval, expressing the highest level of craftsmanship synonymous with Prada.
The Symbole – like the Triangle itself – is a symbol of the ethos of Prada. Past, present, future.

LoL, Sandra

Photos: © Prada – Talent: Hunter Schafer
Artists: Catherine Opie, Thomas Ruff, Carrie Mae Weems Creative Director: Ferdinando Verderi