Carine's World

Last Saturday, Barneys New York celebrated the launch of their new womens F/W 2011 campaign „Carine’s World“ with a gigantic party in New York City. Many celebrities attended, but the real highlight of the evening was definitely the karaoke performance of Anna Dello Russo and Carine Roitfeld on stage.

The new campaign for the American department store was cast by Carine Roitfeld, former editor-in-chief of French Vogue. Friends, family members, people she admired over years for their style, were featured in the newest must-haves. Carine worked alongside renowned photographer Mario Sorrenti and Barneys New York Creative Director Dennis Freedman.

In the store, you can find some installations with quotes that I enjoyed very much. I hope that you do, too!







IMG_9313Photos: © Sandra Bauknecht

Below you can find my personal favourites of the campaign. For more information, go on

LoL, Sandra

Naomi Campbell in Fendi


Carine on Naomi:
“I met Naomi 25 years ago at the beginning of her career and worked with her often. She is of course a legendary model and an icon, but one thing that people don’t know about her is that she has a very big heart.”

Shop the Fendi collection at

Jessica Hart in Marc Jacobs


Carine on Jessica:
“Jessica is the Australian girlfriend of my son Vladimir’s best friend. So pretty, natural, and elegant. She’s got a spontaneous, sporty allure and she’s always smiling.”

Shop the Marc Jacobs collection at

Melanie Huynh in Yves Saint Laurent


Carine on Melanie:
“Melanie is a stylist and was my assistant for 3 or 4 years. We have stayed close – I am even godmother to her daughter. She is ravishing and brings a lot of grace to the Saint Laurent clothes. She looks like a princess.”

Shop the Yves Saint Laurent collection at


Izabel Goulart in Mugler and Gianvito Rossi


Carine on Izabel:
“Izabel, a Brazilian, is one of my most recent discoveries. She is a very, very beautiful girl that I first saw at a Victoria’s Secret runway show.”

Shop the Mugler and Gianvito Rossi collection at


Theodora Richards in Rodarte


Carine on Theodora:
“Theodora has inherited the daring style of her father, Keith Richards, and it suits her divinely. She’s also very spirited and lively and has an incredible presence.”

Shop the Rodarte collection at

Photos: © Barneys