Launched in 2012, Burberry‘s THE BRITAIN watch has been a bestseller since then. Designed by the house’s Creative Director Christopher Bailey, the design evoke the look of the brand’s most iconic piece, the famous Burberry trench coat. A celebration of innovation and craftsmanship, The Britain is a modern, elegant collection of watches for men and women.
The Burberry booth at the Baselworld 2014 booth was of course one of the most advanced ones at the fair. The house is extremely successful with their social media campaigns.
Designed in Britain and crafted in Switzerland, each watch features a distinctive octagonal face with details inspired by Burberry heritage, including D-ring shaped bezels and an iconic trench coat colour palette.
My favorite model: THE BRITAIN BBY1400 38MM DIAMOND BEZEL
38mm stainless steel case, set with 124 diamonds (0.68 ct ), Swiss Made Quartz movement, Trench alligator strap
This year, The Britain is inspired in new ways. Introduced during Baselworld 2014, THE BRITAIN LIMITED EDITION TRENCH CERAMIC features a new design in smooth trench-coloured ceramic combined with trench-hued 18K gold in a precious series of just 20 individually numbered pieces for women with automatic movements.
Available from Burberry.com, selected Burberry stores and selected retailers worldwide from April 2014.
Photos: Courtesy of Burberry and © Sandra Bauknecht