Today’s Burberry Prorsum F/W 2011 show took place in a massive tent in London’s Royal Park of Kensington Gardens. It was a true spectacle with many celebrities attending the event., including among others Rachel Bilson, Kate Bosworth, Alexa Chung, Stella Tennant, Maggie Cheung, Anna Wintour, Samantha Cameron, Mario Testino, Laura Haddock, Lily Donaldson, Julia Restoin Roitfield, Daisy Lowe, Alice Dellal, Sophie Kennedy-Clark, Poppy Delevingne, Nick Rhodes and Simon Le Bon.
Christopher Bailey named his F/W 2011 collection after the icon of the Swinging Sixties “Jean Shrimpton”. The look and sound of her golden era shaped the show. The Shrimp once did advertising for Burberry so she had history with the house.
Trim coats with matching bags, drop-waisted tulip-skirted dresses, bold colours, check at its best, the designer played with the silhouettes. Two thumbs up!
As part of 40 events, the show was broadcasted live globally in Burberry flagship stores from Boston to Beijing, creating ‘buy from the runway’ in-store virtual trunk show events across 4 continents . The 40th venue, London’s iconic Piccadilly Circus, streamed the show live onto the famous 32 metre digital screen viewed by an estimated 1.2 million people a week – a first for any brand.