You know it is Christmas when a beautiful jewelry box arrives at your doorstep filled with two amazing new fragrances and a handwritten note by Aerin Lauder.
The new AERIN Tuberose collection is dedicated to one of my favorite flowers, the tuberose that imparts two different fragrances depending on when it is harvested—a dewy femininity at dawn, and a rich intoxicating fragrance at dusk.
The new duo of scents aims to capture the different personalities of this incredible flower with two fragrances, luminous Tuberose Le Jour and sensual Tuberose Le Soir. These scents can be worn to suit different moods, occasions, and times of day.
With the first spritz, you’ll immediately notice the sweet notes of Orange Blossom and Neroli before the fresh scent evolves into a floral heart of Indian Tuberose and Jasmine. Cedar and Cashmere Wood rounds it off nicely while adding just the right amount of warmth.
This one is a slightly darker, more powdery version of the label’s Tuberose Le Jour scent. It opens with sweet notes of Mandarin Orange rounded out by a heart of Bergamot Tuberose and Ylang-Ylang. It closes with a warm base of Vanilla, Sandalwood and Amber.
Aerin, why did you create two fragrances—Tuberose Le Jour and Tuberose Le Soir—instead of one?
In India, the Tuberose is known as Rajanigandha, which translates as “fragrant at night.” Depending on the time of day, the Tuberose gives different scent impressions: dewy femininity at dawn, and a rich intoxicating fragrance at dusk. We wanted to capture the beauty of Tuberose in its entirety with two scents that embody its differing personalities. Together the fragrances tell the complete story of this incredible bloom.
What type of woman did you have in mind when creating these fragrances?
The Tuberose Collection is for the modern woman—feminine, strong, and sophisticated. It is aimed at someone who appreciates the luxury and authenticity of wearing an artisanal fragrance blended from the finest ingredients.
What was the inspiration behind the packaging?
Reminiscent of fine jewelry, each translucent glass bottle is adorned with a suede-like cord and golden cap. The fragrance names are engraved on a golden plaque. The color of the suede-like outer carton complements each fragrance’s story and character—a pale pink for the delicate yet luminous Tuberose Le Jour, and a creamy rose for the rich and sensual Tuberose Le Soir.
Do you consider Tuberose Le Jour and Tuberose Le Soir strictly day and night fragrances?
It depends on the mood and the occasion, but I love the versatility of both scents. They can be worn at opposite ends of the day to capture each fragrance’s inspiration or layered together to create a unique scent altogether.
What are your thoughts on collecting a wardrobe of fragrances?
I absolutely believe in having a fragrance wardrobe so you can choose a scent based on your mood and feeling, not just for day and night but also by season and occasion. Estée always said you wouldn’t wear the same dress to play tennis and go out to dinner so why would you wear the same fragrance?
The new AERIN Tuberose Collection is available in Switzerland exclusively at Globus.
AERIN Tuberose Le Jour Eau de Parfum and Tuberose Le Soir Eau de Parfum both come in two sizes: 30ml (CHF 220.00) or 50ml (CHF 312.00).
AERIN Tuberose Luxuriant Body Cream 190ml (CHF 92.00).
AERIN Tuberose Luxuriant Body Wash 225 ml (only online).
The beautiful jewelry box comes with a luxurious velvet finish and brass edging that speaks to the Romantic inspiration behind AERIN’s Valentina collection. As attractive as it is practical, this plush piece gives a vanity a feminine appeal and has one large suede compartment to organize personal items and jewelry.
The visuals for the campaign were taken by photographer Camilla Akrans in Aerin’s home in Long Island, New York.
Photos: Courtesy of AERIN and © Sandra Bauknecht