To front the CHANEL S/S 2014 eyewear collection, Karl Lagerfeld chose his muse Alice Dellal and showed a much softer side of the famous model and punk rocker.
No more half-shaved head and ripped tights – those details are replaced by baby pink Chanel boucle jackets and flowers in her hair. The new campaign, photographed by Lagerfeld himself in an intimate, youthful and mischievous atmosphere, evoking a student’s bedroom, shows the House ambassadress posing nonchalantly.
In this post you can discover the campaign and the exclusive behind the scene shots.
The visuals, with their edgy yet gently romantic energy, present Alice Dellal as part rebel, part blossoming young girl, revealing another of her facets for a collection that’s both feminine and in tune with the zeitgeist.
The sunglasses focus on contemporary and stylised shapes, the cat eye, butterfly, round and XXL square, while the optical glasses prefer more classical frames including the pantos, square and oval.
Photos: © Chanel 2014