One week ago, when I just got back from Paris Fashion Week, I attended in the evening the official re-opening of the BOSS flagship store on Zurich’s famous Bahnhofstrasse. It was a very fun event that started in the 600 m² shop with a cocktail reception. The new interior looks super cool with its black steel structures, mirrored elements and glossy surfaces – heaven for every shopaholic.
I was really a BOSS(y) girl that night wearing a BOSS head to toe look. The black dress is from the F/W 2014 collection as well as the gorgeous heels and the Romy leather bag. With Jason Wu at the helmet, BOSS can look forward to a rosy future, that is for sure.
After the cocktail reception in the boutique, the approximately 250 invited guests were transferred to the FLUX Laboratory at Schiffsbau where a stunning forest setting awaited the crowd along with delicious food, drinks and great music. A truly fun party!
Enjoy all the photos below!
Yannick Angelloz-Nicoud, Senior Head of Global Public Relations, Events & Celebrity Services
German actor Moritz Bleibtreu with me
Swiss topmodel Ronja Furrer in Boss with Volker Herre, Managing Director, Hugo Boss AG Schweiz
Having fun at the opening party at Flux Laboratory, all dressed in BOSS: Moritz Bleibtreu, Aino Laberenz, Julia Malik, Anna Maria Mühe, Lavinia Wilson, Jasmin Gerat and Claus-Dietrich Lahrs, CEO Hugo Boss AG
Photos: Courtesy of Hugo Boss and © Sandra Bauknecht