For the past couple of seasons, niche bag brands have been on the rise. Hot new brand to know WANDLERicon is guaranteed to be a regular fixture on your Instagram feeds and in street style galleries. Amsterdam-based founder Elza Wandler wanted to create bags that are beautiful yet simple including her must-have trapeze-shapedHortensia’.

Pre-order now Wandler‘s Hortensia trapeze leather shoulder bag in cognac.icon

After launching in 2017, Wandler was picked up by many influential stockists including Net-à-Portericon, MatchesFashionicon and Brownsicon. Towards BoF Elza Wandler said: «I think the brand has created a maturity around itself which has a certain luxury appeal attached to it that you don’t see with many contemporary bag brands. Personally, I’m not attracted to super clean, but equally I don’t gravitate towards a total Versace look. However, the mix of these two is what excites me and I don’t feel like you see that a lot in fashion today

Elza Wandler

Her fashion and branding studies at Amsterdam Fashion Institute provided Wandler with a solid foundation to balance design and commerce. «There I learned that the business doesn’t stop after you make a product. There is a lot that comes with it like branding, image-making and social media,» she continued. And I couldn’t agree more…

I am sure we will see a lot more of Wandler in the future…

LoL, Sandra

So beautiful: Pink Hortensia Mini Leather Shoulder Bag

Trending in pastel: Green Miles Leather Cross Body Bag

Photos: Courtesy of Wandler, © Leonardo Scotti