Today H&M announced its big secret: the next exclusive designer collaboration will be with ERDEM, the London based must-have designer loved by celebrities and fashion insiders alike.

H&M is also pleased to reveal that the visionary film maker Baz Luhrmann will bring the collection to life through his unique storytelling. ERDEM x H&M will be available in selected stores as well as on, November 2.

For H&M, Erdem has designed a brand-new collection for women and, for the first time ever, a collection for men. Erdem believes in the power of beauty, exploring historical references and personal narratives in every piece he makes. For ERDEM x H&M he’ll reflect and reinterpret the design themes from some of his most celebrated collections, playing with the prints, textiles and delicate craftsmanship that have made his name.

Erdem with me

I am so happy to collaborate with H&M, and to explore my work on a whole new scale including a menswear collection which I have never done before. It’s also such a thrill to work with Baz Luhrmann, one of the most important storytellers of our time,” says Erdem.

Ann-Sofie Johansson, H&M’s Creative Advisor, to the left, Erdem in the center, and Baz Luhrmann.

For me fashion is always about more than just clothing, it is a form of expression – a stand alone art form. I am excited to be collaborating with ERDEM and H&M to reveal the story of this unique collection,” says Baz Luhrmann.

From the moment we started talking with Erdem about the collaboration, I was captured by his vision. For ERDEM x H&M he has created an enchanting world full of beauty, delicacy and rich details. These are special pieces you will want to wear forever,” says Ann-Sofie Johansson, H&M’s Creative Advisor.

Have fun watching the video below and start dreaming!
LoL, Sandra

Photos/Video: © H&M and © Sandra Bauknecht