One week ago, I was invited by CLINIQUEicon to explore the launch of their new Fresh Pressed™ products at JOE & THE JUICE in Zurich’s Sihlcity. A match made in heaven as both brands prioritize the importance of freshness in their products.

For the next three months, their will be a specially created “Fresh Pressed Daily Booster” juice with a high amount of Vitamin C, that is orange like the packaging, available at the Danish juice and coffee bar.

Recipe for 1 Portion of Clinique Fresh Pressed Juice with Vitamin C
4 medium-sized organic carrots
2 medium-sized organic apples
30g ginger
juice of half of an organic lemon
Mix all ingredients in a juicer and enjoy immediately!

What is CLINIQUE Fresh Pressed™ exactly?
There are two skin care products suitable for all skin types- a daily booster and a cleanser that deliver the full power of pure, fresh Vitamin C at the highest concentration to brighten, even and retexturize skin.

cliniqueCLINIQUE Fresh Pressed™ Daily Booster with Pure Vitamin C 10%
CHF 99.00 for 34ml (four portions)How to use
Just like your morning fresh-pressed juice or vitamin helps you stay healthy on the inside, this super-potent booster was designed as a daily supplement to visibly rejuvenate skin from the outside – and a simple, seamless way to reinvigorate your de-aging routine without changing a thing. Simply mix 2 drops with your moisturizer AM & PM.


CLINIQUE Fresh Pressed™ Renewing Powder Cleanser with Pure Vitamin
CHF 37.00 for 28 portions (14g)

How to use_Clinique
This water-activated powder cleanser with fresh Vitamin C delivers visible benefits. Instantly the skin is awakened, purified, with a refined texture and brighter look. This non-drying, non-stripping formula is gentle enough for use each morning, and preps skin for treatment with Clinique Fresh Pressed™ Daily Booster with Pure Vitamin C 10%.

Is the vitamin C in CLINIQUE’s Fresh Pressed™ actually “fresh”?
Fresh means powerful. Pure Vitamin C naturally degrades when exposed to oxygen, so it’s most powerful when fresh. Therefore CLINIQUE has chosen the stay-fresh packaging that isolates the pure Vitamin C until activation, maintaining its freshness and full power for maximum results.

A private introduction to the new line by Karin Marschall, CLINIQUE Education Manager.

Who is CLINIQUE Fresh Pressed™ recommended for?
Absolutely anyone! Although it’s a de-aging product, it also makes your skin look brighter after the first use – and honestly who wouldn’t like this?

If I drink juices that are high in vitamin-C, isn’t that enough for my skin?
Just drinking juices with Vitamin C really isn’t enough because neither your body nor your skin can produce Vitamin C so you should use skin care products that have Vitamin C in it too.

From when and where can I buy CLINIQUE Fresh Pressed™ products?
The products are available now. Either online at or in-store at a Clinique counter.

With Shari Jafari, the new CLINIQUE Brand Manager Switzerland, at the event last week.

At CLINIQUEicon, a new wind is blowing. The beauty brand is very innovative, extremely focused on social media and full of energy, with or without a Vitamin C boost. BRAVO!

LoL, Sandra

Photos: © Andrea Monica Hug for Clinique