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YSL has always been the beauty brand with the best colored mascaras. This May, the House is elevating its expertise to a new level with the launch of MASCARA VINYL COUTURE. By introducing the colorful eye make-up must-have, YSL targets a younger audience, the so-called «millennial women», the between 18 to 34 demographic. The product’s advertising features Cara Delevingne, photographed by Craig McDean, who is an idol not only for this generation.

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The new electric-hued MASCARA VINYL COUTURE is truly a breakthrough product due to its high concentration of lacquer pigments and a translucent liquid base. This creates a vinyl-like texture and shine, with highly saturated colors. It comes in nine shades, including two (sparkling) topcoats.

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MASCARA VINYL COUTURE – CHF 47.00 each
01 – I’m the Clash (Black)
02 – I’m the Unpredictable (Aubergine)
03 – I’m the Excitement (Green)
04 – I’m the Illusion (Hazel)
05 – I’m the Trouble (Blue)
06 – I’m the Madness (Fuchsia) (One shot)
07 – I’m the Craze (Purple)
08 – I’m the Storm (Dark Sparkle) (One Shot)
09 – I’m the Fire (Gold Sparkle) (One Shot)

Available in stores from May 2016.

LoL, Sandra

YSLs New Vinyl Couture Colored Mascaras

Photos: Courtesy of YSL Beauté