The most technologically advanced high fashion store in Britain, and probably worldwide, opened its doors on London’s Regent street. It is the biggest Burberry branch in the world with four floors for an overall extraordinary shopping and digitally-advanced brand experience, bringing to life every aspect of Burberry World (burberry.com) for the first time.
“We are so excited to launch Burberry World Live at our new Regent Street flagship, bringing our physical and digital worlds together to create amazing experiences that encompass everything from fashion, to heritage, to music, to the Burberry Foundation.
Burberry Regent Street is one of the most architecturally and culturally significant projects we have undertaken. In renovating this iconic London building we have worked with some of the UK’s finest craftsmen to restore a wealth of historic features, at the same time as pushing the boundaries of digital technology. The result is a space defined by contrasts: at once imposing and intimate, its juxtaposition of craft and innovation is designed to delight, surprise and entertain. It is a reflection of how we approach everything at Burberry – revealing the different layers of the brand’s heritage within a modern context, and forever celebrating design and expert craftsmanship.” Christopher Bailey, Burberry Chief Creative Officer.
The shop is in Westmoreland House, which was built in 1820 for the Prince Regent.
Personally speaking, the most amazing piece of technology is the use of radio-frequency identification technology (RFID) in some of the clothes. When shoppers wearing the pieces approach one of the so-called “magic mirrors”, the mirror transforms into a screen that shows runway footage and exclusive videos.
Enjoy the Burberry Prorsum S/S 2013 show live streamed here on Sandra’s Closet on Monday, September 17th, 2012:
Photos: Courtesy of Burberry