The press event for the launch of Lancôme’s newest fragrance LA VIE EST BELLE started with the following statement:
“Lancôme is not a brand, it is a philosophy of femininity.”
The French house is turning over a new leaf. The scent is meant to be a declaration for a new era. In a world full of diktats and conventions, there must be another way. Therefore, the concept plays with the idea of natural and simple beauty, the choice of once own vision of happiness and freedom. This shows best in the advertising film directed by Tarsem Singh (Mirror, Mirror), in which the face of the campaign, beautiful Julia Roberts, frees herself from being an imaginary puppet on a string (Click here for the making of).
This gourmand and elegant composition was developed by three famous perfumers together, Olivier Polge, Dominique Ropion and Anne Flipo. It took them three years of probation and endless versions to create the final formula that includes 63 ingredients with iris playing the lead, surrounded by orange blossoms and jasmine as middle notes. I especially like the warm and powdery base with accords of tonka bean, praline, patchouli and vanilla. This fragrance is surely going to be a new bestseller, following in the steps of its famous predecessor Trésor.
The flacon is a redesigned version of the classic Lancome bottle from 1949. It is a masterpiece of crystal in the shape of a smile, a square in the circle that achieves the impossible. Happiness captured in a bottle.
Top notes: Pear and black currant
Middle notes: Orange blossom, jasmine and iris
Base notes: Praline, tonka bean, vanilla and patchouli
Available in Switzerland in September 2012.
Eau de Parfum 30ml (CHF 75.-), 50ml (CHF 115.-) and 75ml (CHF 145.-)
Shower Gel 200ml (CHF 59.-) and Body Lotion 200ml (CHF 66.-)
The press event took place at the Dolder Hotel in Zurich. The weather was definitely not co-operating but you have to take the rough with the smooth. No matter what: La vie est belle – Light up the world with a smile from the heart, like Lancôme’s lovely PR-lady Magi.
Photos: Courtesy of Lancôme and © Sandra Bauknecht